Taboola created a custom audience segment for Mack Weldon. Campaigns targeting this audience had a 39% higher CVR—and it didn't stop there.
While the goal is to eventually take leads to the final purchase, that cannot happen without investing in a good top of the funnel marketing strategy.
To distribute content for performance, it's important to work with platforms that have two key things: scale and user data for audience targeting.
Here are a few tips to help you ensure every content marketing effort you're making is meaningful and will drive growth fast.
Taboola's self-service platform grew to nearly $100 million in run rate since launching a year ago, helping many realize game-changing success.
Taboola is one of the highest converting traffic channels for Mornin’ Glory and provides great support, offering optimization and targeting techniques.
Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affects your campaign—are consumer 'present'?
This infographic is for marketers looking to build the best online advertising and content distribution creatives to reach a target audience this new year.
Eargo knows its market well, and they needed a channel where they could reach a niche audience and scale within their target cost per lead (CPL).