- Taboola Blog
We are excited to announce our latest partnership with Unbounce—the leading landing page and conversion platform for marketers and agencies.
When the buyer’s journey works in your favor, it’s helpful to view them as progressing through the stages of knowing, then liking, then trusting your brand.
You’re far more likely to achieve success with content marketing if you have a documented content marketing strategy.
Modern marketers populate the web with millions of blog posts every day in the interest of getting discovered via search, and it might be doing squat.
If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing page. But first… Landing pages vs. Homepages: What’s effective? First, understand your landing page should not be confused with your homepage. Don’t set up your campaign to (1) direct the visitor to your homepage or (2) to an alternate version of the company’s homepage (for tracking purposes). These approaches will likely kill your conversion. See, the job of the homepage is to present the company’s value proposition and help visitors find additional content. If you want your ads to produce conversions, you need to create a dedicated, standalone landing page. Visitors should immediately understand your […]
Want to rightfully proclaim you know exactly how to invest dollars that get results? Performance marketing should be your focus.
The most successful brands are aggressive in their approach to data. Turns out, data sets up leaders for success in three specific ways.
If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.