Here we outline common brand awareness objectives and goals, so that you can choose the best one for your brand awareness strategy.
Here we explore key metrics for measuring brand awareness—and the tools you need to gather these metrics.
Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.
Our own Global Research & Insights Lead shares her insights from a recent Facebook marketing event.
To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.
Interactive content’s hot and getting hotter. Consuming it requires action. Much of it calls for the user to answer questions. Increase CVR using it.
There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.
Data, trends, and insights based on the results from 26 trillion ad impressions. To maximize the ROI of your discovery campaigns, the report is a must-read.
We gathered recent data on summer travel content from Taboola Trends, which analyzes images and keywords across the web on a weekly basis.
For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.