All Stories

8/24/16
Entering new markets with your business is a challenging move which requires a roadmap of nuanced strategies that engage your target audience, but which also preserve your brand identity. Your content marketing strategy is a key factor to unlocking new markets. Here are a few localization tips to get you going: Know Your Content If […]
8/18/16
We’re excited to share that ConvertMedia, now  part of the Taboola family, was named  among the top 500 on the prestigious Inc. 5000 list, an exclusive annual ranking of the nation’s fastest-growing private companies, now considered the hallmark of entrepreneurial success. ConvertMedia achieved exponential growth by innovating in what’s considered to be the fastest growing […]
8/12/16
A great backstory for your brand can trigger an emotional connection between your audience and your company, as well as ultimately increase your ROI on any marketing campaign. So how do you best share the story of your company’s creation to make your audience buy into your brand? Here are five tips to crafting and […]
In recent years, content discovery has powered successful marketing campaigns for companies of all sizes, driving a variety of goals throughout the customer funnel for both emerging and established brands, from awareness to consideration to purchase. But launching your first campaign on the world’s largest discovery platform can also involve a learning curve. Below are […]
7/27/16
Yoav Naveh has a background steeped in building predictive systems for online advertising and internet security startups. Prior to launching ConvertMedia, acquired in 7/2016 by Taboola, he served as captain in the elite technological unit of the Israeli Intelligence Corp., for which he received multiple awards of achievement. Upon completing his service, Naveh went on […]
7/26/16
I started Taboola 9 years ago this month because I couldn’t find anything to watch on TV and I thought with so many choices, TV shows should actually find me. With the overwhelming amount of information in the world, I imagined there were billions of people in the same boat and saw an opportunity. The […]
7/22/16
As Taboola expands internationally, we’re getting more new data every day. We decided to see just how different user behavior is from geo to geo. As you build out your content campaigns, take a look at the below data for some inspiration! Negative & Positive Content What do the United States and the United Kingdom […]
6/27/16
When it comes to selling ads, can web publishers make more money by doing less? The Co-Founder and CEO of ConvertMedia (now VP of Video at Taboola) thinks so, citing a “race to the bottom” with fixed banner ads. Yoav Naveh believes publishers became fixated on fixed banner ad placements, to the ultimate detriment of […]
6/23/16
Today, residents of the United Kingdom (UK) will vote on whether to leave or remain a part of the European Union (EU), a process which the media has dubbed “Brexit,” and one that will likely have historic ramifications regardless of the outcome. We’ve been keeping eye on reading habits leading up to the big decision, […]
6/22/16
Do banner ad designs, including impressive size, bright colors, animation, etc., get more clicks? In the literature, there are two main views on banner ads: The distinctiveness view: Banner ads are distinct from their surroundings, and therefore will automatically attract people’s attention. The banner blindness view: People have developed a blindness mechanism to automatically avoid […]
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