- Taboola Blog
If you’re looking to tap into the emotional nerve-center of your target audience, riding the crest of a trending wave is the most effective method.
Simply publishing pages doesn’t increase your chance of conversion. You must also make them relevant to the pre-click stage (search or display ad, email campaign, etc.).
How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.
Even if your business doesn’t directly pertain to the holiday, you can still join the fun with some eggcellent Easter campaigns.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
First-time native advertisers are bound to take a DIY approach. They may struggle or may get no further than research. Here’s how to be there for them.
It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.
Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.
Recent targeting, image and keyword trends reveal valuable insights that will help marketers build more engaging campaigns this Valentine’s Day season.