Advertisers & Marketers

Advertisers can now run retargeting campaigns themselves. Taboola customers have proven its value—particularly when aiming to increase conversions.

If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.

Don’t worry, we’re not going ask you to work more hours or hire more people. Instead, you can use these tips to improve your content production.

The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.

This is a collection of advice from successful professionals, agencies and analyst groups for media buyers looking to make a splash in their industry.

You’ve spent energy crafting engaging editorial content—here’s how to set it up so your audience takes the action you’re looking for.

We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].

NASCAR fans are united by the need for speed—but also by their hunger for more racing content. We interviewed NASCAR’s Sarah Davis on sponsored content.

Top content marketing challenge—you must constantly be churning out content. The trick is knowing what your audience wants before you create it.

Congratulations to the Blue Apron team from all of us Taboolars! I am thrilled to congratulate the Blue Apron team on the day of their IPO.