Advertisers & Marketers

When you’re ready set-up your holiday Taboola campaign, know how to optimize in real-time for the biggest return on ad spend (ROAS).

Online sales growth this year is a reason to diversify your holiday media mix. Here’s our creative recommendations for building the best holiday campaign.

To support a recent ‘Visit Britain’ branded content campaign targeting India, TUI turned to Taboola to drive high quality traffic and conversions.

Discovery is the channel you need to be focusing on for scale—Taboola can help you target an audience that you know will be interested in a purchase.

We partnered with Venngage to bring you the best advice on infographic distribution. Here’s a quick rundown of how you can create and promote infographics.

eCommerce best practices will help you create the best converting Taboola campaign possible for Singles Day at each stage of the buyer journey.

How do you budget for content discovery, native advertising and more? Here are four simple steps to carefully crafting a budget for digital marketing.

Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”

Taboola Creative Strategist Rachel Zalta takes a psychological dive into two types of video consumers—those goal-oriented, and those in exploration mode.

We ran A/B tests across hundreds of campaigns for insight into how to structure your campaigns for the most post-click engagement. Here’s what we found.