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We’ll use two hypothetical clients—one in finance and one in fashion to help illustrate the various tactics and channels an inbound marketer might use.
You’ve got to have a plan for distribution. To help you start building one, here’s an overview of a few content distribution tools you might like to use.
Beauty and Fashion marketers, check out these data-driven insights to back your targeting strategy and creative process this holiday season.
A recent survey run by IAB found that six-second ads were the top format for marketers today. Here’s what IAB Brand Direct Summit panelists had to say.
These 12 landing pages have these three elements in common, but each uses them in very different ways. Check out the top contenders.
The good news, there’s definitely been progress of late. Industry leaders speak on three important steps to achieving true programmatic transparency.
Business and technology products aren’t always the easiest to market. We know the right time, place, and creative trends to make your digital campaign soar.
Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.
The most important metric you can use is CAC. Avoiding calculation mistakes isn’t hard once you understand the formula for customer acquisition costs.
We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.