- Taboola Blog
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The concept is the same—there are media outlets with large audiences and brands that want to reach them, but there are more players than ever before.
Now you can target your Taboola campaigns by postal code, zip code and time of day—know the location of your audience before your content reaches them.
In the realm of video, the industry is seeing a powerful fusion between two underlying trends—outsream, in-feed formats, and programmatic delivery.
A content distribution workflow can almost guarantee the accuracy of your campaign. An easy to manage, monitor and track campaign will get you results.
Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. A recent study predicted that native advertising will grow 156% by 2020 and brands and advertisers are jumping on the native advertising bandwagon. For those of you just joining the native ad revolution,‘a good native ad is an ad, but it doesn’t read like one’ according to Business.com. At the same time, users aren’t able to ignore native ads as easily because they coexist seamlessly with publisher content. Marketing and advertising influencers have long tracked the rise of native ad growth in social media, mobile devices, apps and videos that have completely transformed the face […]
When you’re ready set-up your holiday Taboola campaign, know how to optimize in real-time for the biggest return on ad spend (ROAS).
Online sales growth this year is a reason to diversify your holiday media mix. Here’s our creative recommendations for building the best holiday campaign.
To support a recent ‘Visit Britain’ branded content campaign targeting India, TUI turned to Taboola to drive high quality traffic and conversions.
Discovery is the channel you need to be focusing on for scale—Taboola can help you target an audience that you know will be interested in a purchase.