- Taboola Blog
- Ad Formats
It is our goal to provide the best and safest environment for advertisers; by bringing video supply to publisher sites in our feed environment, we have.
We know how to make the perfect content discovery video. Tatjana Biallas, taboola video expert gives tips for creating a video that will be successful.
We spoke with Tatjana Biallas, Media Sales Director for DACH and video maven. She spoke at dmexco about video discovery—and why brands should care.
Videos supplement the user experience, rather than disrupt it—native video has many benefits for the exhausted playbook of in-stream.
The article below originally appeared in Masterclassing on October 24, 2016. The online video market is booming: According to eMarketer, brands are on track to double the amount of money they spend on digital video promotion by 2019. As consumers spend more time on their phones and laptops, brand advertising dollars are shifting from TV accordingly and marketers are looking for the best way to distribute their videos across the web. Pre-roll advertising may have been the logical first step for brands as they translated 30-second TV spots onto the digital web, but such formats have proved ineffective at actually reaching an engaged audience. Innovative online marketers are instead experimenting with new formats that are “native” to the page, existing side by side with relevant content, rather than interrupting it, while providing value to users and advertisers alike. In the realm of online video, native has proven to be one of […]
Despite the rapid growth of native advertising, there are still plenty of misconceptions about the format floating around the digital ecosystem. In fact, many advertisers and publishers even disagree over what a native ad actually is. At Taboola, our CEO Adam Singolda describes a native ad as any piece of advertising content that “matches the function and intent of its surrounding environment.” Under this definition, native ads can come in many different shapes and sizes, so long as the publisher makes sure to clearly label the ad unit as “sponsored” content. Without a full understanding of the different options available to them, many advertisers and publishers struggle to discern which native solutions they should employ. In this post, we’ll take a look at some of the key differences between the various native ad units people see online and explore which formats might work best for you. By doing so, we […]
To satisfy advertiser demand for video ad inventory and compensate for limited pre-roll inventory, more publishers are offering out-stream units, which are video ads served outside of video content. Yoav Naveh, co-founder and CEO of ConvertMedia (now VP of Video at Taboola), spoke to eMarketer’s Cathy Boyle about the growing supply and demand for out-stream video ads and the factors that influence out-stream video CPMs. eMarketer: How would you describe the state of out-stream video? Y. Naveh: A lot of the demand for video in Q1 2015 was not necessarily advertisers looking specifically for outstream, but the demand for video in general is making its way through to outstream units. However, there isn’t enough traditional pre-roll inventory available for advertisers to run their ads. They’re also looking for a cheaper solution that performs for them. That’s the promise of out-stream. It’s a solution that scales. eMarketer: What factors will influence […]
Yoav Naveh has a background steeped in building predictive systems for online advertising and internet security startups. Prior to launching ConvertMedia, acquired in 7/2016 by Taboola, he served as captain in the elite technological unit of the Israeli Intelligence Corp., for which he received multiple awards of achievement. Upon completing his service, Naveh went on to receive a degree in mathematics and computer science at Tel Aviv University. As the co-founder and CEO of ConvertMedia (now VP of Video at Taboola), Naveh works in the world of outstream video: video ad units that aren’t tied to content. (Outstream ads can run between paragraphs of text, on the side of a page. They are presumed to be more valuable because they can guarantee 100% viewability.) ConvertMedia (now Taboola), according to Naveh, “enables publishers to strike an ideal balance between revenue goals, the exposure they afford advertisers and how they engage consumers.” […]
When it comes to selling ads, can web publishers make more money by doing less? The Co-Founder and CEO of ConvertMedia (now VP of Video at Taboola) thinks so, citing a “race to the bottom” with fixed banner ads. Yoav Naveh believes publishers became fixated on fixed banner ad placements, to the ultimate detriment of the users. “I think we got to a point where that has created a pretty bad experience,” Naveh says in an interview with Beet.TV. “There is a race to the bottom with more and more of these units that you have to sell because it’s fixed real estate and you have to sell that.” Read full article here
Here are a few pointers that can help marketers and publishers unlock the full potential of native advertising, without sacrificing efficiency or scale.