Goodgame Studios is a leading free-to-play, online games development company with more than 300 million registered users worldwide. The company operates across web and mobile platforms to cater to its avid and loyal player base.
The games created by Goodgame Studios are known for their long-term appeal, and its flagship asset Goodgame Empire has users who have played for as long as four years.
With a rich talent pool of employees from more than 40 nations, the company is also among the largest German-based employers in the gaming software industry, but their goal is to become one of the leading gaming companies in the world.
They turned to Taboola to support performance marketing efforts, find new high-quality users, and enhance engagement among existing users globally—and now player volume is up 300%.
Taboola currently supports all Goodgame Studios games: Goodgame Empire, Empire: Four Kingdoms, Goodgame Big Farm, Big Farm: Mobile Harvest—and the partnership is likely to grow.
Goodgame Studios’ user base explodes with Taboola Data Marketplace.
The studio began running campaigns on the Taboola discovery platform to drive quality traffic to its games. For them, Taboola’s native format was important. As people see more and more ads on the web, the ability to provide content that is relevant is vital to standing out on a crowded page.
The Taboola campaigns for Goodgame Studios were all performance-based, and they generated a massive volume of traffic after testing – traffic that brought both quantity and quality of users.
“Taboola gave us another point of view in terms of the volume of content we create for our users. Instead of focusing solely on the conversion part of the funnel, we started seeing a bigger impact from users who already play and engage with the game,” says Mary J. Kim, senior online marketing manager at Goodgame Studios.
On desktop devices, Goodgame Studios tested many different landing pages before they settled on a direct registration page. They also tested a variety of headlines, like “This Farm Game Will Not Let You Sleep at Night” and used Taboola Data Marketplace to target the right demographic. With Taboola, Goodgame Studios was able to triple its user base and achieve its ROI goals.
Taboola ranks as a top channel for Goodgame Studios.
Kim says the company is particularly impressed with Taboola’s integration with Getty Images. The partnership allowed her to get access to stock images for free and save time on creative work.
While Goodgame Studios uses other channels for acquisition, Taboola has delivered the most consistent growth.
To date, they are targeting users in Germany, Austria, Switzerland, Japan, The Netherlands, Portugal, Poland, UK, France, Italy, Brazil, Canada, Russia, Turkey and the US.