All Stories

15 February 2019

A ‘set it and forget it’ approach won’t help you get results. Campaign management is a process that is ongoing and never-ending.

22 January 2019

There is no one-size-fits-all strategy. You always need to tweak or rework them to fit your industry and your customers’ mindsets.

15 October 2018

The most important metric you can use is CAC. Avoiding calculation mistakes isn’t hard once you understand the formula for customer acquisition costs.

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