Sean Surdovel

Discovery is the channel you need to be focusing on for scale—Taboola can help you target an audience that you know will be interested in a purchase.

You may have hit the content jackpot without even knowing it. Look for the golden nuggets of earned media that might be out there, and promote them.

To support your content discovery campaigns this Valentine’s Day, we’ve created a guide to finding your discovery campaign soul mate.

There are some content discovery campaign mistakes we see advertisers make over and over again. Sean Survodel shares some of the worst from 2016.