These are the most popular KPIs for our performance marketers, and exactly how you can use your Taboola campaign data to best optimize, and hit your goals.
FreedomPop campaigns performed more effectively than projected against CPA goals, especially in regards to international acquisition efforts with Taboola.
March Madness readership Gif. Breaking it down by day, we looked at the popularity of each team by readership—the number of people who read about each team.
There are certain times of the year that are best for publishers to A/B test content for better monetization. We dive into the best tactics and use cases.
Fashion Week readership might surprise you. We took a look at how readers interacted with brands that participated in the London and NY shows.
Bombfell, a styling service for men, worked with Taboola to achieve a 960% increase in mobile leads – here’s how they did it.
Avocados from Mexico saw a 14% increase in lead generation with Taboola. They just adjusted their goals to include lead generation.
We took a look at data from articles about the Patriots and the Falcons. One of the teams is getting much more attention than the other.