We wanted the big picture for Europe, and what’s next for big data. We sat down with Townsend Feehan, CEO of IAB Europe, to learn about adtech transparency.
We know of some surprising content bedfellows. You might assume a reader of a finance related article will be interested in browsing stocks, but maybe not.
Black Friday and Cyber Monday online sales hit record breaking numbers this year. According to black friday consumer data from eMarketer, online sales surged to $1 billion dollars daily leading up to the weekend, and reached more than $3 billion dollars on Black Friday and again on Cyber Monday. Leading up to this year’s sales, many were skeptical if the infamous holiday shopping weekend still held the same weight. Just as we demonstrated what happens when consumers spend time reading about fashion, we wanted to also examine the power of a sale on Black Friday and Cyber Monday. To do this, we examined a few of the most popular mobile devices and tablets—a common Black Friday and Cyber Monday purchase—and measured them up to their deals on the day. Here is what we found. During the last quarter, the iPhone steadily remained a front runner in terms of how much […]
Today, residents of the United Kingdom (UK) will vote on whether to leave or remain a part of the European Union (EU), a process which the media has dubbed “Brexit,” and one that will likely have historic ramifications regardless of the outcome. We’ve been keeping eye on reading habits leading up to the big decision, analyzing more than 2900 articles that mention Brexit across 82 news websites throughout the EU. Not surprisingly, interest in the topic is higher in the UK than any other EU country (except for Luxembourg, which houses several of the EU’s major institutions). However, we found an interesting discrepancy in the level of “Brexit” interest across the EU countries, with Italy, Greece, and Belgium expressing the next highest tier of activity, followed closely by Spain. Below is an interactive map of the data which compares the level of interest for each country (as benchmarked against the […]