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Thanksgiving is set to kick off a busy 2021 holiday shopping season — and advertisers need to be prepared.
As students prepare to head back into the classroom this year, back-to-school marketers have a major opportunity to reach these excited shoppers with engaging campaigns that drive record sales.
Taboola Pride hosted an internal online event with nearly 200 employee attendees from across the world who came together to celebrate our vibrant LGBTQIA+ community.
In a world without cookies, advertisers have a valuable opportunity to completely rethink the way they target and identify audiences.
It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.
Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.
Google launched AMP in 2015 to “dramatically improve the performance of the mobile web.” In short, this framework uses HTML code to create fast-loading mobile pages.
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
Data is important for delivering better online experiences, but you can’t collect it with total disregard to people’s privacy — and their right to know how their data is used.
The CCPA aims to better protect people’s data privacy and give California residents more control over how businesses track and use their information online.