All Stories

18 August 2014

Well, it finally happened. Today, I took the Ice Bucket Challenge in response to several of my friends and colleagues who requested I “pack myself with ice.”  I’m excited to have this opportunity to help raise awareness for Lou Gehrig’s Disease and to donate to ALS. I’m hereby challenging the following people: The entire Taboola office – This includes all of our global offices in New York City, Pasadena, London, Tel Aviv, and Bangkok Victoria Monsul of the Wall Street Journal Our good friend, Jo Ling Kent of FOX Business …and I know this is breaking the rules but I’m also challenging Louis CK. If you’re out there and you read this, Louis, it’s time we meet for coffee or a drink. You all have 24 hours to comply and/or donate $100 to ALS Research. Good luck! UPDATE: Some Taboolars have stepped up and accepted Adam’s challenge. Our New York City […]

17 August 2014

At Taboola, we’re huge believers in talent over experience. Of course, experience has its place, but you simply can’t beat passion, the drive to succeed and god given talent. Time and again, our interns and employees fresh from college have proven that to be a fact. One such case is Roni Yahav who started at Taboola as a part-time analyst while he was working towards a degree in Computer Science and Environmental Studies. He made such a strong impression on us that we offered him to join the team as a full-time employee when he graduated. Last week, as he moved on to the next step in his career, and he shared with us how much the two years he spent with Taboola meant to him in the most creative, inspiring way. Roni asked his mother, Ilana Yahav, a world renowned artist who works with sand and her hands to […]

4 August 2014

Seven years ago, we started Taboola, believing that there would be times when we will be overwhelmed with information. Search engines would remain efficient when we know what we are looking for, while in other times, recommendations of different types would help us curate experiences we may like but never knew existed. Our vision was and remains to build a new category, side by side to Search, called Discovery. Instead of people looking for information, have information look for people. Think of everything you could find using a search engine, and then imagine the process in reverse; we envision a world where information is personalized and recommended to you at the right place, and at the right time. Predicting what people may like and never knew existed is no easy task. We spent the first 4.5 years focusing just on cracking the code on how to recommend videos. Then, leveraging […]

19 February 2014

As e-commerce rapidly becomes a booming trend in India, brands are beginning to shift their marketing efforts from traditional print and TV advertising to content marketing.

2 January 2014

Last week, we announced an exciting partnership with StepLeader, a leading mobile app developer for local media, to launch in over 100 different Android and iOS publishers’ apps

9 July 2013

We held a fantastic Taboola T

18 May 2013

I was invited to moderate a panel this week at Brightcove PLAY, an annual event with some great panelists

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