AdExchanger: The Intersection Of User Experience And Monetization

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia (now VP of Video at Taboola).

Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. Both the content and ads should work together as an entirely singular experience.

Publishers sit at the intersection where consumers and brands interact, and play a key role in the flourishing of creative ideas through the delivery of an engaging advertising experience. Publishers decide who, what, when, where, why, how and how many ads are delivered to their audiences. Not advertisers.

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