30 Cyber Monday Campaign Examples

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According to the National Retail Federation, consumers want to finish their holiday shopping earlier this season. Their top priorities? The ability to receive the best deals while avoiding the crowds. In fact, Deloitte predicts that eCommerce sales will increase by 25% to 35% this holiday season.

Most importantly, according to BlackFriday.com, more consumers plan on shopping on Cyber Monday than Black Friday. In this post, we’re going to look at how 30 retailers are capitalizing on these retail trends and predictions with their Cyber Monday 2020 advertising and marketing campaigns.

The Ultimate Holiday Marketing Playbook (Broken Down by 11 Industries)

Cyber Monday Ads in Retail

1. Kohl’s

Kohl’s uses display advertising to reach consumers searching for Cyber Monday sales from their favorite retailers. This ad promotes a coupon code for Cyber week savings prior to the big day.

Their Cyber Monday landing page shares the date for the big sales event. Visitors can then see why Kohl’s is different from other retailers and sign up for rewards, emails, and an account.

2. JCPenny

JCPenny uses Google Ads to reach consumers searching for Cyber Monday sales from their favorite retailers. The ad uses the seller’s ratings and location extensions. Seller’s ratings allows advertisers to add their star rating below the ad title and description.

Their Cyber Monday landing page includes a teaser for the upcoming deals, followed by a 25% off coupon and link to additional deals on their site.

3. Disney

Disney uses display advertising to reach consumers searching for Cyber Monday sales from their favorite retailers. The ad uses one of Disney’s most popular characters for the winter season.

Their Cyber Monday landing page goes to the shopDisney homepage, currently promoting the Magical Sales Event for the holidays.

Cyber Monday Ads for CPG Retailers

4. Walmart

Walmart uses Facebook Ads to reach consumers searching for Cyber Monday sales for groceries and everyday items. Their ads focus on low prices for popular products.

Their Cyber Monday landing page features the Deals for Days 2020 Christmas Sales event, with upcoming Black Friday specials.

5. Target

Target uses Facebook Ads to reach consumers searching for Cyber Monday sales for groceries and everyday items. Their ads focus on specific products and great gift ideas on sale.

Their Cyber Monday landing page invites visitors to subscribe via email to get the latest updates about sales and promotions, followed by links to current sales and promotions. It also includes ads for other companies from Google that Target receives revenue from as an ad publisher.

6. Albee Baby

Albee Baby uses display advertising to reach consumers searching for Cyber Monday sales for baby goods. Their ad features popular products on sale.

Their Cyber Monday landing page invites visitors to sign up via email for updates. They also give visitors a link to their top current sales at the top of the site.

Cyber Monday Ads for Fashion

7. Roma Designer Jewelry

Roma Designer Jewelry uses Taboola to promote featured Cyber Monday sales.

Their landing page lists the item, the current sales price, and additional discounts you can take at checkout.

8. Michael Kors

Michale Kors uses display advertising to reach consumers searching for Cyber Monday sales for fashion.

Their Cyber Monday landing page describes the upcoming sales. Visitors then have the option to find their nearest store, sign up for email updates, join the VIP program, or shop current sales.

9. WHBM

WHBM uses Taboola to reach consumers searching for Cyber Monday sales for fashion with a 40% discount.

Their Cyber Monday landing page shows the current sales items and additional discounts for the holidays.

Cyber Monday Ads for Beauty

10. Sephora

Sephora uses email to reach consumers searching for Cyber Monday sales for makeup. Their newsletter features the current Cyber week savings.

Their Cyber Monday landing page indicates that their Holiday sales event has started. It then shares the coupon code visitors need, followed by their best deals in makeup and beauty products.

11. SkinCareRX

SkinCareRX uses Google Ads to reach consumers searching for Cyber Monday sales for skincare. The ad uses the sitelinks and product extensions.

Their Cyber Monday landing page shows the top beauty products they have on sale.

12. Perfume.com

Perfume.com uses Google Ads to reach consumers searching for Cyber Monday sales for perfume. The ad uses the sitelinks extension. 

Their Cyber Monday landing page promotes holiday deals at up to 80% off sitewide.

Cyber Monday Ads for Consumer Tech Retailers

13.Quip

Quip uses Taboola to promote their cyber week savings on holiday bundles.

Their store’s landing page features their current promotions, including the 40% off special on holiday bundles.

14. Best Buy

Best Buy uses Twitter to reach consumers searching for Cyber Monday sales for electronics.

Their Cyber Monday landing page includes a list of products in the laptop & computer deals section of the promotion. Visitors can also learn how to choose the right laptop or computer, browse sponsored products, and see ads for other companies from Google that Best Buy receives revenue from as an ad publisher.

15. Vivint

Vivint uses Taboola to reach consumers searching for Cyber Monday sales on holiday tech gifts.

Their landing page offers the best prices for their featured products.

Cyber Monday Ads for Food

16.Sams Club

Godiva uses Google Ads to reach consumers searching for Cyber Monday sales for food and groceries. The ad uses the promotion and location extensions. The promotion extension allows advertisers to share a specific sale, coupon, or discount code with link.

Their Cyber Monday landing page is the homepage, which focuses on the current holiday sales on groceries and more member savings.

17. Godiva

Godiva uses Google Ads to reach consumers searching for Cyber Monday sales for food and gifts. Their ad copy includes a first time shopper coupon to entice new customers to try their product.

Their Cyber Monday landing page includes a teaser about the upcoming sales, followed by a link to current deals.

18. H Mart

H Mart uses Google Ads to reach consumers searching for Cyber Monday sales for Asian food. The ad uses the sitelinks and location extensions.

Their Cyber Monday landing page goes to the homepage, which promotes the current sales and top deals.

Cyber Monday Ads for Home & Garden

19. Overstock

Overstock uses Taboola to reach consumers searching for Cyber Monday sales on home goods. This ad promotes savings on featured products.

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While their Cyber Monday landing page is focused on last year’s ended promotion, the page links to current deals

20. Misen

Misen uses Taboola to promote their once a year sale.

Their landing page focuses on their featured product, with the most current discount code for additional savings.

21. The Classy Home

The Classy Home uses Google Ads to reach consumers searching for Cyber Monday sales for furniture. The ad uses the seller’s ratings, sitelinks, and product extensions.

Their Cyber Monday landing page teases the biggest sale of the year, along with a description of their upcoming sale and the best current deals.

Cyber Monday Ads for Pet Products

22. Skoon

Skoon cat litter uses Taboola to get Cyber Monday shoppers thinking about the best savings for their pet.

Their landing page includes the current discount code to get the best savings during the holidays.

23. Chewy

Chewy uses display advertising to reach consumers searching for Cyber Monday sales for pet supplies.

Their Cyber Monday landing page includes a teaser for their upcoming sale, followed by their current deals.

24. Petco

Petco uses Google Ads to reach consumers searching for Cyber Monday sales for pet supplies. The ad uses the sitelinks extension.

Their Cyber Monday landing page features their current holiday sales event, plus the best product deals sitewide.

Cyber Monday Ads for Lifestyle Retailers

25. Ariat

Ariat uses Taboola to reach consumers searching for Cyber Monday sales for the workwear.

Their Cyber Monday landing page promotes the current Cyber specials and discounts.

26. Wish

Wish uses Google Ads to reach consumers searching for Cyber Monday sales for lifestyle and other products. The ad uses the seller’s ratings and sitelinks extensions.

Their Cyber Monday landing page lists all of their current deals on a wide variety of essentials.

27. Orioriginal

Orioriginal uses Taboola to reach consumers searching for Cyber Monday sales for mens gifts.

Their landing page displays the product featured in the ad along with its current sale price.

Cyber Monday Ads for Learning & Education

28. Udemy

Udemy uses Google Ads to reach consumers searching for Cyber Monday sales for online education. The ad uses the sitelinks extension.

Their Cyber Monday landing page is their homepage, featuring their current sales and bestselling courses.

29. Coursera Plus

Coursera uses Google Ads to reach consumers searching for Cyber Monday sales for online education. The ad uses the sitelinks extension.

Their Cyber Monday landing page is the homepage for Coursera Plus. It features the best deal on their unlimited access subscription.

30. Shaw Academy

Shaw Academy uses Google Ads to reach consumers searching for Cyber Monday sales for online education. The ad uses the sitelinks and promotions extensions.

Their Cyber Monday landing page features the best deal for their online courses, which is typically free access for the first four weeks.

Parting Words Before You’re Off to Promote Cyber Monday Deals

As you can see, brands are using similar methods for promoting their Cyber Monday and other holiday sales.

Use these and other promotions you see throughout the holidays to inspire your next advertising campaign.

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