All Stories

23 September 2021

Winning the attention of site visitors can be a challenge. That’s why A/B testing tools are so powerful.

20 September 2021

Many R&D buzzwords and acronyms can seem like complex jargon — unnecessary shortcuts for concepts that are already pretty basic.

17 September 2021

Halloween looks like it will overflow with treats for retailers ready to take advantage of the holiday. This year, masks will certainly take on a whole new meaning but let’s see what else is in store for the haunting month ahead.

17 September 2021

Content Marketing Strategies for Breakthrough Results in 2021 & Beyond

16 September 2021

Audience analytics are essential to any modern digital publication. Journalists rely on data to do their job properly.

14 September 2021

Founder and CEO of both UnitedMasters, Steve Stoute and CEO of Taboola, Adam Singolda, have a thought-provoking discussion about diversity at the intersection of music and marketing at DMEXCO.

8 September 2021

Scaling your SaaS business with affiliate marketing isn’t as easy as it seems. But if you follow the correct steps, expect to expand your influence and multiply your revenue over time.

8 September 2021

it’s no surprise to see the popularity surrounding the 2021 Emmy Awards and high interest in learning more about this year’s nominees.

3 September 2021

Due to Taboola’s extensive partnerships with US publishers, from the biggest national and local TV news networks to the largest chains of newspapers, the readership data presented above represents a uniquely broad sample of what topics people are consuming on news sites.

2 September 2021

Recently, we chatted with Urmesh Chandra, lead of digital marketing efforts at PolicyBazaar, about how this online insurance aggregator maximizes marketing efforts using Taboola tools.

31 August 2021

During the pandemic, most companies quickly adapted and moved to a work-from-home model, as a sudden necessity of the lockdown restrictions introduced by efforts to combat the spread of COVID-19.

26 August 2021

So, what is brand suitability? How does it make for a better brand safety experience? How can you transition from brand safety to brand suitability at your company?

25 August 2021

As most people in the UK are beginning to go back to the office full-time or taking up new hybrid ways of working, money matters seem to have risen to the top of their minds this summer.

17 August 2021

With just a couple of tweaks, your calls to action can start working for you rather than against you.

16 August 2021

We announced our plans to acquire Connexity, bringing eCommerce recommendations to the open web. And this is just the beginning.

12 August 2021

We will be looking at 5 organic B2B social media trends to follow by the end of 2021. Let’s get down to business.

11 August 2021

You’ve heard the saying that “content is king.” But in the advertising world, context is the new king.

10 August 2021

As students prepare to head back into the classroom this year, back-to-school marketers have a major opportunity to reach these excited shoppers with engaging campaigns that drive record sales.

23 July 2021

We’re incredibly excited to announce a definitive agreement to acquire Connexity, one of the largest e-Commerce media platforms on the open web. 

20 July 2021

Needham analyst Laura Martin and Cowen Inc analyst John Blackledge discuss the future of the open web with Taboola CEO Adam Singolda.

19 July 2021

Affiliate marketing programs are a way for online marketers to make money by promoting products on their blogs.

12 July 2021

At Taboola, we have worked hard to create and implement an onboarding process that closely replicates the in-person experience.

6 July 2021

Before the Olympic flame is lit and the opening ceremony takes place in Tokyo, we are diving into the open web’s data behind the 2020 Summer Olympic Games.

30 June 2021

Today we’ve reached a big milestone, we’re a public company. Taboola now trades as TBLA on Nasdaq.

24 June 2021

Taboola Pride hosted an internal online event with nearly 200 employee attendees from across the world who came together to celebrate our vibrant LGBTQIA+ community.

21 June 2021

Taboola has been shortlisted for “Best Brand Engagement Campaign” at the 2021 Performance Marketing Awards for our work with box mattress company OTTY.

11 June 2021

Recommended content can help you increase website traffic, get more leads, and boost sales.

9 June 2021

Taboola supplied a wealth of field data from 2019 to provide a baseline from which to extrapolate how attitudes may have changed with the pivotal events of 2020.

8 June 2021

eCommerce is booming and the market continues to grow.Online retail sales of physical goods are forecast to hit $548 billion in 2024 in the U.S. alone.

3 June 2021

Here’s a look at what consumers are reading about and clicking on when it comes to travel.

28 May 2021

In a world without cookies, advertisers have a valuable opportunity to completely rethink the way they target and identify audiences.

27 May 2021

The world is not flat, it’s highly nested With over 4 billion page views per day and over 100TB of data collected daily, scale at Taboola is no joke. Our primary data pipe deals with masses of data and endless read paths. Could we optimize our schema for all these read paths? Guess not… Our schema is HUGE and highly nested. After digesting the data, we keep it in hourly Parquet files on HDFS, where each hour consists of about 1-1.5TB of compressed data. Our schema roughly looks like this: root |– userSession: struct | |– maskedIp: long | |– geo: struct | | |– country: string | | |– region: string | | |– city: string | |– pageViews: array | | |– element: struct | | | |– url: string | | | |– referrer: string | | | |– widgets: array | | | | |– element: […]

27 May 2021

With over half the population having received at least one vaccination, our hope for the return of the in-person entertainment industry is restored.

26 May 2021

With Taboola, you can build, distribute, and target your ads to connect with users who are consuming Father’s Day content.

25 May 2021

Successfully increasing user engagement on your website’s content can lead to higher revenue because engaged users are more likely to become brand loyalists.

24 May 2021

With UEFA’s Euro 2020 coming up this summer, fans have already begun to shift their focus towards the championship, making it the most anticipated football (soccer) event of the season.

19 May 2021

A 2020 survey by Gartner revealed that 65% of B2C marketers around the world planned to increase their affiliate marketing spend.

17 May 2021

According to the Eurovision website, 204 million people watched at least one of the three shows in whole or in part in 2016. In 2020, the competition was cancelled due to the COVID-19 pandemic.

14 May 2021

We’ll help you understand the impact of Web Vitals on publishing sites and answer many of the questions publishers have been asking.

14 May 2021

We recently launched Taboola Ads, our brand new dashboard, where advertisers can create and manage campaigns across the web.

13 May 2021

It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.

13 May 2021

Native ads are ads that fit seamlessly into the platform they’re on, so they look like they belong there. Native advertising is almost everywhere these days.

12 May 2021

Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.

11 May 2021

At last count, there were more than 600 million blogs in the world, and the number of bloggers in the U.S. was expected to grow to nearly 32 million in 2020.

10 May 2021

It’s important to understand what native advertising and branded content are, how they differ, and when to use each one to meet your goals.

7 May 2021

Consumer companies, including the industry’s favorite duopoly, rightfully put consumers first. But Facebook and Google too often forget about publishers, their partners on the open web.

5 May 2021

The UK’s Auto industry was hit hard by the COVID-19 pandemic, with new car sales dropping 30% in 2020 — falling to the lowest level in nearly 30 years.

5 May 2021

No matter what industry or niche you’re in, a podcast can provide extra value to your blog audience and help you reach new people.

3 May 2021

Summit Media utilizes Taboola’s Newsroom solution for real-time data insights into content consumption across their network.

30 April 2021

2020 and 2021 saw several record or near-record months for UK household savings growth: for example, in May 2020 alone, £26 billion was deposited.

29 April 2021

Google launched AMP in 2015 to “dramatically improve the performance of the mobile web.” In short, this framework uses HTML code to create fast-loading mobile pages.

22 April 2021

ClutchPoints is one of hundreds of publishers around the world who use Taboola Newsroom, our real-time audience analytics platform

21 April 2021

Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.

20 April 2021

All eCommerce business owners know that for their brand to thrive they need sales. Crucially, they need sales from new customers, but those don’t always come easy.

7 April 2021

You wrote your code. You even tested it. And now, you are eager to git push it. But how can you verify that it really works? In Taboola, we test our code in production!  In this article, you will see how every software engineer, even on the first day in the company, can test in production – all thanks to a dedicated Jenkins pipeline job and lots of metrics.   How hard is it to test in production? Quite hard. You probably already knew that. Everybody fears that moment when they need to test changes in production. The main reason is that not everyone has the required IT skills. Moreover, people have to repeat error-prone, manual tasks – which might result in downtime and revenue loss. For our release engineers, it was also an unmanageable headache – a “thundering herd”  of developers eager to test their features in production.   […]

31 March 2021

We recently launched Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness.

29 March 2021

The placement of your brand’s message, and the context that surrounds it, can make or break an interaction with someone who hasn’t met you yet, or doesn’t know you well.

26 March 2021

The changes in consumer buying patterns, product supply chains, marketing budgets, and channel plans are becoming more apparent.

25 March 2021

We’re sitting down with the members of TaboolHER about how they view issues of gender equity in the advertising and publishing industry.

25 March 2021

With brick-and-mortar stores shuttered off and on throughout the year, eCommerce brands stepped into the spotlight, and consumers worldwide clicked away to make purchases.

25 March 2021

We’re sitting down with the members of TaboolHER about how they view issues of gender equity in the advertising and publishing industry.

25 March 2021

Have you ever tried building an infrastructure to upload 150TB a day? Have you ever tried querying over 13PB without going bankrupt? These are some of Taboola’s PV2Google (pageviews to Google) service scale challenges that we deal with in our day to day. In this blog series, we’ll share how we do it, and the challenges we face. In this article (part 1) we’ll focus on the architecture. Part 2 covers the lessons we’ve learned over the years.   Hello, Pageviews! Taboola’s goal is to power recommendations for publishers and advertisers. Our platform serves over 360 billion content recommendations and processes over two billion pageviews a day. Pageview is a record describing recommendations, user activity (such as a click), and much more on a user’s visit to a webpage. Currently, the pageview record has about 1,000 fields. Two billion pageviews generate a huge amount of data. This data is processed […]

25 March 2021

In part 1 of the series we shared the architecture of Taboola’s PV2Google service which uploads over 150TB/day to BigQuery.  In this article (part 2), we’ll share the challenges and lessons we’ve learned over the course of a few years. Lesson 1: queries might be (extremely) expensive We continuously upload pageviews to BigQuery and keep them for six months. This translates to over 13PB of pageviews in BigQuery. Querying the entire dataset would be extremely expensive, about $65K/query (assuming $5/TB).  We apply a few methods and guidelines to substantially reduce this cost: Never use `SELECT *`: BigQuery’s query cost is based on the size of the data scanned. Most queries actually need only a few fields. Hence, selecting only the relevant fields will dramatically reduce the cost of the query. Cluster tables: clustering is a neat BigQuery feature that reduces the scanned row count. With clustering, BigQuery optimizes the data […]

22 March 2021

eCommerce has exploded over the last decade and the pandemic propelled it further forward at a record rate.

17 March 2021

Apple announced upcoming privacy changes to iOS. Specifically, changes to the process of sharing the Identifier for Advertisers with advertisers.

8 March 2021

We have launched #RecommendHER to specifically support women-owned SMBs in industries most affected by COVID-19, like Travel, Retail and Education.

5 March 2021

“You can’t talk about gender equity in the advertising industry without putting it in the context of gender equity in general”, says Cait Rose

5 March 2021

We reached out to Gannett’s Detroit headline testers and content strategy team to find out more about their methods and thought processes.

25 February 2021

We examined trending topics within our network of publisher partners in Australia to understand the interests and concerns of readers.

24 February 2021

When it comes to the impact of Black Lives Matter on the advertising and publishing industry, Nneka Okoli is positive about the changes at Taboola.

24 February 2021

As the pandemic continues, there are signs that shifts in consumer behavior may become permanent, or at least stick around long-term.

23 February 2021

Although the events of the last year have put racial justice, diversity, and equity firmly in the spotlight, the wheels of change are still turning slowly in the advertising and publishing industry.

22 February 2021

We’ll show you why data visualization is important for publishers, our best tips and practices, and what kind of tools you can use to create your own.

19 February 2021

Taboola recently partnered with Qualtrics Metrics to survey 150 agencies and 150 brands about their goals, challenges, and concerns for 2021

19 February 2021

Data is important for delivering better online experiences, but you can’t collect it with total disregard to people’s privacy — and their right to know how their data is used.

19 February 2021

The CCPA aims to better protect people’s data privacy and give California residents more control over how businesses track and use their information online.

17 February 2021

Content marketing is the cornerstone of effective digital marketing. But with so many brands utilizing the same old principles, the marketing atmosphere has become saturated.

16 February 2021

Mothers deserve to be celebrated. In preparation for their big day, brands need to launch relevant and engaging content to reach Mother’s Day shoppers.

14 February 2021

Core Web Vitals apply to all web pages and are currently focused on “three aspects of the user experience — loading, interactivity, and visual stability.”

12 February 2021

2020, the year of COVID-19, brought a lot of changes. We analyzed 70 million monthly clicks to reveal how and when customers consume content in Thailand. 

5 February 2021

On the back of 2020—2021 will continue that “future feeling” 2020 gave us, and here are our CEO’s predictions.

4 February 2021

Who’s off to an early lead in the Super Bowl of buzz? Let’s see what the data says.

29 January 2021

We’ve drawn on our extensive Taboola Trends data to help you win at marketing this Valentine’s Day 2021.

28 January 2021

Speakers also discussed insights from IAS’s recent report — IAS Ripple Effect Online Survey, which included responses from UK consumers.

26 January 2021

Here are five ways native advertising can help you drive affiliate marketing success.

25 January 2021

Today we announced our plan to go public and be listed on the NYSE as “TBLA.” 

19 January 2021

Not all cookies are the same. There are first-party cookies and third-party cookies. Taboola, has our own first-party cookie.

14 January 2021

Taboola Ads — our next-generation media platform designed to provide a simpler, more intuitive way for you to achieve your business goals.

13 January 2021

Running ad campaigns without an attribution model is like ordering food without knowing where it’s coming from. You get it. Attribution models are crucial.

12 January 2021

2020 was quite the year–we focused on trending topics within our network of publisher partners in India to understand the interests and concerns of readers.

30 December 2020

2020 is coming to a close, and before we tell it goodbye (and good riddance), we’re taking a look at the topics people read about most online.

22 December 2020

The top 50 news topics for 2020 in terms of page views to news articles about the topics, as determined by Taboola’s natural language processing AI.

17 December 2020

During the pandemic, the Taboola EMEA team found a creative way to collectively travel 40,000 km (or, circumnavigate the globe) in just 80 days.

15 December 2020

In a recent interview with Taboola, Din shared insights about Tecovas’ evolving marketing strategy, how the brand has adapted during the pandemic.

14 December 2020

Here’s a quick summary of marketing lessons and top products from Black Friday and Cyber Monday 2020 by industry.

10 December 2020

This season, you have to prepare for consumers who have been spending more online than before. In this post, you’ll find 50 holiday marketing examples, broken down by vertical.

9 December 2020

Here’s what advertisers need to know about using first-party data for programmatic marketing.

7 December 2020

Taboola’s ANZ Country Manager on how the advertising industry’s intersection of creativity and data.

1 December 2020

We’ve compiled all of the data, trends, and insights you need to build a campaign that’ll have you stepping into 2021 on the right foot.

24 November 2020

We’re going to look at how 30 retailers are capitalizing on these retail trends and predictions with their Cyber Monday 2020 advertising and marketing campaigns.

23 November 2020

Online competition will be a little fiercer this year, so it’s more critical than ever to make sure your campaigns are the most impactful they can be.

17 November 2020

The insights we’ll cover the aforementioned winter holidays and more, so no matter how your consumers celebrate, you can ensure you’re reaching them effectively.

16 November 2020

As the real estate market continues heating up, marketers need to be extra mindful of how they build campaigns and target their audiences.

10 November 2020

Exactly how the pandemic affected Australia is unique. We took a look at Australian news topics to understand how the coronavirus changed work and play.

9 November 2020

In a recent interview, Taboola copywriter Sydney Mann sat down with Lauren DiGregoria, director of acquisition at Bombas, to learn more about how the brand continues to drive engagement and work with partners like Taboola to reach new audiences across the web.

6 November 2020

Ning Ning was recognized for her acumen in business strategy, her ability to build a high-quality corporate culture, her large investment in social welfare and rave reviews from her colleagues.

6 November 2020

Most businesses are acutely prepared for Black Friday and Cyber Monday, planning marketing campaigns, deals, and product launches to kick off the holiday season well in advance. But what about Singles’ Day?

4 November 2020

Here’s a walkthrough of how you can use Taboola Trends find new, customized ideas for your content topics, keywords, and titles.

3 November 2020

Finding the best affiliate products to promote and knowing which affiliate marketing programs to join can feel overwhelming–here’s how to maximize your effort.

3 November 2020

By Ariel Pisetzky and Tarek Shama Taken for Granted Taken for granted. That’s the way most users and even techies think of DNS. Or more precisely, they just don’t think of it at all. DNS is one of those things that for most users is a solved problem. You have a server with very reliable and stable software that can run for a very long time with little maintenance. The resolvers even have a nice built in failover mechanism for a secondary server. So, what more is there to say about this subject? Performance. Performance with DNS services has been seen as a geographical issue for years now. Yes, there have been paid DNS services that are faster at the DNS search level itself, especially if you are talking about complex records that have logic attached to them. Yet, the popular discussion is mostly around the global DNS providers. In […]

2 November 2020

Let’s get into all the ingredients for a successful Thanksgiving marketing in 2020, from readership trends, to creative best practices, to stellar examples.

31 October 2020

If you fall, fall right – a tale of SRE critical incident management By Yehuda Levi, Tal Valani, Ariel Pisetzky & Eli Azulai Imagine this scenario – your data center is down. 1500 servers are down. Each server needs to be handled and monitored and the responsibility for each should be divided between all teammates. Each team is looking after the status of their services. Client facing services are impacted. New information keeps flowing in from different channels and the status of the outage and servers keep changing. How to get the list of the server affected? How to put it all in one place? How to assign responsibility for each? What is the status of each server? How can the internal clients receive ongoing status updates? What happens if a server was intentionally down before the incident? What happens if a more complex issue occurs and the time to […]

30 October 2020

If you want to be a successful affiliate with high ticket affiliate products, the key is to choose the one that matches your audience’s interest best.

30 October 2020

October marks Black History Month in the UK (BHM). It’s a time to celebrate the history, achievements and contributions of black people in the UK.

28 October 2020

No matter what goals you have to promote your brand, performance marketing is a surefire way to get the measurable results you desire.

27 October 2020

This article will highlight the top paying affiliate dating programs and the top-performing marketing strategies you should use.

26 October 2020

A huge portion of mobile ad spend is being wasted because advertisers don’t prioritize personalized post-click experiences on mobile.

22 October 2020

You may have heard there’s an election happening. Which issues are dominating the conversation? And where are readers most interested in Biden? Let’s look at the data.

21 October 2020

We’re breaking down why visuals are so important for your burgeoning site, and outlining 10 free tools you can use to start creating them right now.

20 October 2020

When you look outside of social platforms, on the open web and news websites where people engage with journalism, you could argue that every site out there is also fighting social networks for the same precious time and attention. The difference is that journalism is never going to have a “social dilemma.”

19 October 2020

You could land yourself in a spot just like this by earning affiliate income, even when you’re not actively working–let’s talk affiliate marketing income.

12 October 2020

An affiliate marketing blog is one of the best ways for bloggers to monetize their content and earn a living promoting products they believe in.

9 October 2020

We most certainly will not forget 2020, and we won’t soon forget the incredible panels and speakers who made this Taboola and Adweek virtual event so insightful.

6 October 2020

Let’s see what Q4 looked like for brands and agencies–including KPIs and the decision making processes involved in digital advertising.

5 October 2020

We’ll talk about how the marketing mix is expanding today. We’ll pay special attention to partner marketing: how it works and what tools make its integration into the marketing mix easier.

2 October 2020

Oktoberfest At Home with Taboola was Taboola’s first ever virtual event for publishers. It brought together an amazing 90 participants from publisher partners across EMEA including France, Germany, Greece, Israel, Italy, Spain, Turkey and the UK.

30 September 2020

The data, trends, and insights consumer tech brands need to get ahead of October’s big day

24 September 2020

As the internet and digital marketing evolved, everyday bloggers started making money from their digital assets through affiliate marketing programs.

24 September 2020

Taboola’s Founder & CEO, Adam Singolda, and the CEO of customer lifecycle management marketing company Zeta Global, David A. Steinberg recap at DMEXCO 2020.

21 September 2020

Affiliate marketing can help advertisers drive sales and reach new audiences beyond the confines of social media and search engines–here are some tips.

18 September 2020

You’ll learn exactly how to make money through affiliate marketing. The concept is simple—affiliate marketers promote other company’s products or services and earn a commission for doing it.

17 September 2020

Ready to reap the benefits of affiliate marketing? Here’s the ultimate beginner’s guide for starting a successful affiliate marketing business.

16 September 2020

We’re here to help you optimize for all traffic sources and giving tips specifically for small, enterprise, and more niche publishers.

14 September 2020

Taboola is one of the largest content recommendation companies in the world. We maintain hundreds of servers in multiple data centers around the world, while obligated to strict SLAs. Thus, you might understand why our engineers would appreciate a little heads up when the system gets overloaded. Like most companies today, we use metrics to visualize our services’ health, and our challenge is to create an automatic system that will detect issues in multiple metrics as soon as possible, without any performance impact. A real life example Wouldn’t it be nice if we could predict the impact on our response time metric when major events are about to happen? For example “Black Friday”, “Cyber Monday” or even the “Kobe Bryant’s tragedy”, on the 26/1/2020? – as can be seen below: Figure 1: Kobe Bryant’s downtime 26/1/20 And yes – the gap with no metrics around the 26/1 is the downtime […]

10 September 2020

Do banks have affiliate programs? What are the best finance affiliate marketing platforms? Learn more about the best financial affiliate programs for affiliate marketers.

10 September 2020

“It is all over the news, we’re not acquiring Outbrain.” — Taboola Founder and CEO, Adam Singolda, on the latest news

9 September 2020

Poorly designed landing pages push prospects away. So, if your landing page has high traffic and low conversions, the problem probably lies in its design. What can help this situation is using visuals strategically.

8 September 2020

Looking for the top 6 best real estate affiliate programs for 2020? Here they are.

7 September 2020

Email is one of the most direct and engaging channels through which to reach your customers. So, ready to learn how to grow and monetize your newsletter? We’ve got you covered.

3 September 2020

How can you launch your referral program? We’re breaking down the 5 steps you need to take to build and market a referral program of your own.

2 September 2020

We’re here to set you up for success with creative best practices, targeting & bidding techniques that align with home & garden consumers.

26 August 2020

Content marketing can cover a lot of ground—this list of tools is broken into groups so that you can navigate easily to those you need the most.

24 August 2020

The data, trends, and insights marketers need to get ready for back-to-school, however it may look this year.

20 August 2020

Learn what the content marketing funnel is, how it works, and how to create your own, best, full content marketing funnel.

19 August 2020

A Taboola employee shares her take on how companies can actively participate in making their industries more diverse and inclusive.

18 August 2020

Taboola’s CEO on the company’s plan to foster a diverse, equitable and inclusive environment for employees of all types.

17 August 2020

Whether you have 100 or 100,000 readers, affiliate marketing is one of the most successful strategies to monetize your website and drive revenue.

17 August 2020

Failure. I need to talk about failure, and not any failure, my failure. I need to share it with everyone in the production group, everyone in R&D. My team, my peers, my managers. The meeting will start in just a few minutes and I am under fire to explain what went wrong, how I failed the organization and how we need to be better.    General George S. Patton Jr. said “The test of success is not what you do when you are on top. Success is how high you bounce when you hit the bottom.” There is a lot to learn from that saying, and not only for people. Successful systems need to bounce back from a failure and do it well. IT systems need to be able to endure a catastrophic event and just dust it off. This is what we expect of our production systems in Taboola, […]

13 August 2020

You can drive leads, raise awareness, even make sales—but before you go live and start seeing success, you have to build your assets and strategize.

12 August 2020

The question is: How can small publishers make paywalls work for their websites? And what do you need to know to start increasing revenue and growing loyal audiences of readers?

12 August 2020

So, the firefighters are in your data center, there is no electricity, and the pager is more like a DDoS attack on your phone than anything informative. You look at your watch, multiple thoughts running through your head. Why me? Why now? What was the last DR test result? How do you pull the team out and through this IT catastrophe and survive to write about it? This is my story, my personal fight with the IT “Murphy laws” and how we can all benefit from it. It was a Friday, one you know you need to be extra careful with. It’s always the end of the work week or smack in the middle of the night. (No IT catastrophe ever happens when it’s convenient to you, now does it? They always cluster and bunch around the most difficult times.) Anyway, it’s the end of the day Friday and multiple […]

10 August 2020

This guide highlights landing page statistics that will help you to improve conversions on your landing page, and achieve your business goals.

5 August 2020

We’ve been watching traffic patterns for our Taboola Newsroom publishers–here are five big picture US news readership trends from the first half of 2020.

29 July 2020

Want to perform better in search engines? Here’s a guide about content optimization and how to optimize content with SEO best practices in mind.

28 July 2020

To set you up for content marketing success, we’ve gathered some stats on content marketing effectiveness, success, growth, ROI, lead generation & more.

27 July 2020

Let’s dive into the essential types of content in content marketing, discuss why they’re essential, and how you can determine if they might be the best fit.

21 July 2020

Nearly one of every three news article views we saw in June were on stories about Floyd. The data on news coverage and consumption do seem to confirm what our eyes are telling us: this is a historic moment that will have a lasting impact.

20 July 2020

We analyzed the top advertisers within lifestyle, personal finance, and auto vertical to determine what strategies enable them to finding success.

17 July 2020

More than ever, consumers are holding brands accountable and asking them to do better and take action—here are 12 brands taking the lead on the Black Lives Matter movement.

16 July 2020

We’re breaking down everything you need to know about page speed, including tools for testing and optimizing, and tips for creating a fast-loading website.

10 July 2020

Despite the lack of in-person events, see how some brands leaned in to show support for the LGBT+ community and gave back to noteworthy causes.

9 July 2020

The complete guide for video content marketing, the most effective and powerful marketing strategy for your business, including ideas, tips, and examples

9 July 2020

Taboola is responsible for billions of daily recommendations, and we are doing everything we can to make those recommendations fit each viewer’s personal taste and interests. We do so by updating our Deep-Learning based models, increasing our computational resources, improving our exploration techniques and many more. All those things though, have one thing in common – we need to understand if a change is for the better or not, and we need to do so while allowing many tests to run in parallel. We can think of many KPI’s for new algorithmic modifications – system latency, diversity of recommendations or user-interaction to name a few – but at the end of the day, the one metric that matters most for us in Taboola is RPM (revenue per mill, or revenue per 1,000 recommendations), which indicates how much money and value we create for our customers on both sides – the […]

6 July 2020

Our devices are more meaningful than ever lately as the world grapples with various levels of lockdown to keep populations safe and healthy.

1 July 2020

We’re experts on campaigns that run on news and other sites and sharing our expertise to support you in adapting your Facebook campaigns.

1 July 2020

This post is not about K8S – nor is it about AWS. It is not about containers – nor is it about some new, “cool” technology for managing large-scale applications. Rather, this post is about how we deploy a highly sophisticated Java service, a heavy service that is very actively developed on a daily basis, to 1000s of servers across our 7 data centers around the world.   So what’s the problem? Isn’t it enough to take a list of servers, get the version to deploy and run it with an automation tool like ansible?  Well, it’s not as simple as it might seem. This service serves Taboola’s recommendations and responds to hundreds of thousands requests per second. The service has to be fast – so fast that its p95 should be below 500 milliseconds per request. Which means we can’t have any downtime at all, or even afford slower […]

30 June 2020

Let’s dive into the essential types of content in content marketing, discuss why they’re essential, and how you can determine if they might be the best fit.

30 June 2020

Was your content marketing campaign worth your investment? Learn all about the most effective metrics to measure your content marketing ROI.

29 June 2020

Today, I’m going to write about three things⁠—how our people are doing, how our industry and business are doing, and what we’re doing to weather the COVID-19 storm and support those who’ve been affected.

29 June 2020

Let’s walk through some of the best content marketing practices that you may not be making use of yet.

26 June 2020

Marketers in the home goods & decor vertical, these are the insights you need ahead of Black Friday. Let’s talk readership trends and creative strategies.

24 June 2020

The data, trends, and insights fashion & beauty marketers need to prepare for the big day.

24 June 2020

The story starts with metrics. Every mature software company needs to have a metric system to monitor resource utilisation. At some point, we noticed under-utilization of spark executors and thier CPUs. Usually, dynamic allocation is used instead of static resource allocation in order to improve CPU utilisation through sharing. In this blog post, we’ll define the problem, share the goals we worked towards and highlight many technical peculiarities regarding dynamic allocation usage along the way. At Taboola, we use Grafana, Prometheus with a Kafka-based pipeline to collect metrics from several data-centers around the world. Metrics at scale is a very interesting topic and involves multiple problems in itself and we have previously covered these in our blog and meetup presentations. Our data platform comprises several services that compute data projections and, importantly, those are long-running processes with long-living spark context. Periodically, when triggered, these services process new chunks of data, […]

18 June 2020

How do you ensure that content is fresh? There are many ways to get inspired about content marketing–here are some really great places to start.

11 June 2020

If you want to generate consistent revenue from your website, you need to monetize it with ad placements–this is where video monetization comes into play.

8 June 2020

We’ve put together a comprehensive guide full of trends, best practices, and ideas that are set to influence consumer tech marketing this Black Friday.

29 May 2020

This article explores free strategies for driving traffic to landing pages, so you generate conversions and sales without burning your budget.

28 May 2020

From the headline to the CTA, every aspect of landing page copywriting is fundamental to helping you to achieve your goal of getting leads and sales.

27 May 2020

Video games and board games alike are having a moment in the COVID-19 world—posing a big opportunity for advertisers to reach audiences while they’re engaged.

26 May 2020

We examine a variety of landing pages designed to collect email addresses and review the tactics of some of the best email landing pages.

26 May 2020

MySQL Slave Replication Optimization Written by Yossi Kalif & Ariel Pisetzky   MySQL in Taboola So you love MySQL – what do you know, so do we here at Taboola. We spend a lot of our time with MySQL building our infrastructure to provide over 30 billion recommendations a day on over 3 billion web pages. In this blog post we would like to share how we optimized our MySQL to replicate faster over WAN connections so that we would not need to wake up at night and fix things. Oh, and it also helped us speed things up, so when we do have issues, they resolve faster. So, if your infrastructure has MySQL and you have replication, this blog post is for you.  TL;DR – at the bottom of the post Taboola operates in multiple data centers around the world, and at the time of the post, we have […]

22 May 2020

In this guide, you’ll learn how to test a landing page, how to squeeze more conversions from your landing pages, and walk away with examples and tools to guide you.

20 May 2020

We’ve surfaced some trends about finance consumers, including their current interests, when and how to reach them online, and creative strategies.

19 May 2020

This article highlights key landing page optimization case studies, tactics, and tools publishers can use to build more effective user experiences.

15 May 2020

Using data from our network of 20,000 publishers, advertisers and digital properties, we’ve surfaced some revealing trends about education consumers.

15 May 2020

There are many SEO strategies you can employ to optimize your website for search results and target the most engaged audiences–here’s how to make it happen.

14 May 2020

If your brand sells products directly from landing pages, here are some product landing page examples for inspiration, and see why they’re bound to convert.

13 May 2020

We’ve pulled creative best practices, targeting strategies, examples and more to help you advertise effectively in the health and life insurance vertical.

12 May 2020

The entertainment vertical is having a moment. We’ll talk through the ways to adapt your creatives, approach audience targeting, bidding strategies, and show examples.

11 May 2020

Consumers have taken wellbeing into their own hands. To help marketers, we took a look into the data to highlight creative best practices, and targeting strategies.

8 May 2020

We flexed the numbers and found the best opportunities for health & fitness marketers to get their campaigns in shape. Let’s dig into the data!

7 May 2020

In this guide, we share tips on creating landing pages, and focus on real estate landing page ideas that will help your business grow.

7 May 2020

In Taboola, we deal with scale, huge scale. A small issue might turn into a disaster in a matter of hours. Re-writing and replacing an existing service with a new one is a real challenge, moreover doing it without causing downtime is SCARY.  Reading logs is not an option. Logs are gigantic, unwieldy and span over many machines. It would take hours to combine and analyze them. In this post I will share with you three graphs in Grafana that I think are a must for observing new code. Let’s start… Did I break production?  You write your shiny code, you (even) test it, but, how would you verify that you didn’t break the production environment? Luckily, we use Grafana, and this actually makes a big difference. My plan was to compare old code vs. new in Grafana, but, where to start? You have Grafana… let’s use it! Frankly, I […]

5 May 2020

We’re looking into the trends that see the most gifting action to help marketers determine how, when, and where to reach Father’s Day shoppers.

30 April 2020

What content would work for your performance goals? We took a look at the landing pages behind millions of Taboola campaigns running on publisher sites each month.

28 April 2020

To help organize this flurry of COVID-19 readership, we’ve added the Coronavirus Readership Trends map to our Taboola Trends webpage.

28 April 2020

Let’s dive into image and title trends, and then we’ll wrap up by putting these trends in action with example ads across industries.

27 April 2020

If you are a marketer looking to create impactful video content that resonates amidst coronavirus, here are the data-backed insights and some examples to draw inspiration from.

24 April 2020

These examples will inspire you, leave you with tangible ideas, and shed just a little glimmer of hope and light how small businesses can make an impact.

20 April 2020

Here, we’ll run through just a few of the ways you can rethink and repurpose your marketing strategy, and still be a part of your audience’s days and lives.

17 April 2020

We surveyed brands to get an idea of how their priorities were laid out for the year to come. Here, we’ll share our results and some trends we found.

16 April 2020

The US census happens once every 10 years, and it’s a pillar of the democratic process. But why is that? And how do we participate?

15 April 2020

We’re covering everything you need to build that content strategy, including, definition, goals, analysis, funnels, personas, and execution.

14 April 2020

This is how to create genuine content that connects with your audience when both you and they are experiencing a time of crisis.

7 April 2020

What are people organically interested in? See how to find and use new audience segments relevant to changes in consumer behavior online.

6 April 2020

Now that the world’s population is widely working from home or operating entirely out of their homes, thinking strategically about your media mix has a whole new meaning.

3 April 2020

The way people interact with brands in changing in light of COVID-19 as TV & Digital will likely play a more significant role than usual with more time spent at home.

2 April 2020

We’ll not only run through some of these brands’ examples, but share how you can apply the strategies they used into impactful campaigns of your own.

1 April 2020

Taboola, the world’s largest discovery platform, is proud to announce that we have directly integrated with Google Display & Video 360.

31 March 2020

In the midst of COVID-19, consumer needs are changing and three verticals have risen to the top—entertainment, fashion and lifestyle.

27 March 2020

Introducing: Marketing Myths, a series where we’ll take some of the most common marketing misconceptions and, with the help of data and industry experts, go about debunking them.

27 March 2020

There’s no doubt about it—news about COVID-19 and its effects is definitely the star of the show. See what categories that have grown and those that haven’t.

26 March 2020

Coronavirus related content or not, publishers have seen an uptick in traffic and engagement with content across the board in the U.S.

25 March 2020

Here are three ways, inspired by real companies, to adapt your advertising strategy to continue to be a resource in the lives of your customers, your employees, and your families as the world adjusts.

24 March 2020

If your small business website, niche site or personal blog isn’t making sales, then you haven’t got an e-commerce business.

20 March 2020

We conducted a survey to break down the when, where, and what of this magical moment we call the moment of next, and what it means for you.

19 March 2020

Here are the key strategies publishers use to encourage people to read entire articles and scroll to the bottom of the page.

18 March 2020

In some fields, data and analytics are cut and dried. Data is consistently correct, reliable, and in easy-to-find channels. In digital marketing, this isn’t typically the case.

16 March 2020

Taboola has a responsibility to our industry, to the open web, and to readers worldwide—we will fight the spread of misinformation about the Coronavirus.

12 March 2020

Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.

11 March 2020

Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.

11 March 2020

We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.

11 March 2020

To give a glimpse into what it’s like to learn and grow at Taboola, we’ll be sharing the stories of incredible Taboolars. Here is EMEA Sales Enablement Lead, Lena Chudasama.

8 March 2020

Ask any company if they have the best employees, and they’re bound to say yes–meet just a few of the aforementioned women who make Taboola what it is.

3 March 2020

Easter is around the corner! And we’ve pulled readership data and Taboola Trends insights around lifestyle, food, and fashion.

3 March 2020

A program designed to equip with best practices to increase customer acquisition, platform adoption, campaign success, and growth potential.

29 February 2020

To facilitate flexibility and technological hype, you want to work with people who know how to learn. This is much better than having someone who knows a specific programing language, because a person ‘ who knows how to learn’ can learn any new language! This agility is crucial, because technology is always changing and learning is endless: My story begins two and a half years ago in Taboola Engineering, where I arrived  with dozens of new employees. In fact, 50 percent of the developers were new (less than one year)! Taboola was growing, and with great growth comes a great need to learn. My goal was to create learning programs, but along the way I realized that it was far beyond this – learning brings personal development, curiosity, doubt, and insights into the organization’s working methods. The past years has been an exciting journey of many collaborations, trial and error, […]

28 February 2020

Our Finance Benchmark Report, full of current trends and insights backed by data to help you achieve global content discovery success.

25 February 2020

At Taboola, milestone moments are tangible. Meet our Director of APAC Media Account Managers — Nikita Olsen.

19 February 2020

Can you believe it’s 2020 already? I feel like I just wrote my 2018 year in review and here we are starting a whole new decade. 

13 February 2020

While cupid prepares to send arrows flying, Taboola is doing some sending of our own––sending out Valentine’s Day online readership data. 

13 February 2020

At Taboola, no matter what you’re interested in, if there’s a group with that same interest, it’s supported and fostered right within Taboola walls.

11 February 2020

These days, mobile marketing landing pages are a must for any business. In this guide, we share examples and best practices to help you in this endeavor.

10 February 2020

Mom’s big day is upon us! We tapped into Taboola Trends to find the most effective images, keywords, and ad distribution times in each of these categories.

7 February 2020

In an upcoming webinar for the 2020 PPC Hero Summit, see how can you elevate your paid media strategy with the most successful and effective content.

6 February 2020

Ready to begin selling ad space on your website, but not sure how to get started? This guide answers all your questions.

4 February 2020

It’s the time of year again when the regular football season yields two contenders to battle it out for the title of champion. But who were MVPs of online readership?

28 January 2020

We aggregated data for all the news sites that use Taboola Newsroom, our real-time audience analytics platform from October through December — let’s see what we found.

21 January 2020

You’re ready to start earning ad revenue from your website, but you must crunch the numbers first. But how? Check out the guide helps you in that quest.

21 January 2020

At Taboola, we want to ensure that every brand we work with feels comfortable knowing that we’re delivering their message in an appropriate, safe, manner.

15 January 2020

This guide will improve your understanding of landing pages by showing how landing pages work and how you can use them to generate leads and sales.

14 January 2020

If you want to win more business, you need lead generation strategies in your marketing toolbox.

10 January 2020

Taboola’s Founder & CEO, Adam Singolda, joined a panel at CES 2020 to discuss the future of entertainment in a constantly connected world.

7 January 2020

You’re ready to make money from your website, but you’re not sure which strategies will be most effective. Here are the top ten tactics for driving revenue from your website.

2 January 2020

To find out which topics garnered the most readership in 2019, we took a deep dive into the data and highlighted most read-worthy topics from across the globe!

30 December 2019

Today’s entrée is our Food Benchmark Report, where you’ll find trends and insights backed by data to help you achieve global content discovery success.

20 December 2019

To round out 2019, we worked together with Sonya Barlow, founder of Like Minded Females, to put together a series of special events to empower women.

19 December 2019

Finding the perfect WordPress template can feel like an exercise in futility–here’s a list of the best free WordPress templates for small & mid-sized publishers.

18 December 2019

At Taboola, we work daily on improving our Deep-Learning-based content-recommendation model. We use it to suggest personalized news articles and ads to hundreds of millions users a day, so naturally we must stick to state-of-the-art deep learning modeling methods. But our job doesn’t end there – analyzing our results is a must too, and then we sometimes return to our data science roots and apply some very basic techniques.  Let’s lay such a  problem out. We are investigating a deep model that behaves rather strangely: it wins over our default model for what looks like a random group of advertisers, and loses for another group. This behavior is stable in the day to day, so it looks like there might be some inherent advertisers qualities (what we’ll call – campaign features) to blame for this.  You can see a typical model behavior for 4 campaigns below.  So we hypothesize that […]

13 December 2019

The technology industry is ever-changing and evolving. Competition can be stiff, and consumers aren’t only thinking about what’s “now,” but also what’s coming down the line.  

12 December 2019

If more people are listening to podcasts, does that also mean more people are reading about them? It turns out, the answer is yes!

11 December 2019

Across all aspects of a publisher’s business, data is critical. The newsroom is no exception, but introducing data into your newsroom in a productive way can be challenging.

11 December 2019

Here, we’re sharing the native advertising trends on the horizon for 2020 to help you get ready for the year ahead.

7 December 2019

In this blogpost I will describe how we, at Taboola, changed our metrics infrastructure twice as a result of continuous scaling in metrics volume. In the past two years, we moved from supporting 20 million metrics/min with Graphite, to 80 million metrics/min using Metrictank, and finally to a framework that will enable us to grow to over 100 million metrics/min, with Prometheus and Thanos. The journey to scale begins Taboola is constantly growing. Our publishers and advertisers increase exponentially, thus our data increases, leading to a constant growth in metrics volume. We started with a basic metrics configuration of Graphite servers. We used a Graphite Reporter component to get a snapshot of metrics from MetricRegistry (a 3rd party collection of metrics belonging to dropwizard that we used) every minute, and sent them in batches to RabbitMq for the carbon-relays to consume. The carbons are part of Graphite’s backend, and are […]

6 December 2019

The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising. 

6 December 2019

To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.

5 December 2019

It’s the request placed on many a candy heart on Valentine’s Day. It’s also the invitation marketers make to their customers year-round.

4 December 2019

If you’re planning to get started with native advertising, you can’t ignore mobile native advertising. See how mobile native advertising can be effective.

4 December 2019

Sometimes we need to test urgent features fast. It has to be within a very short timeframe, when there is not enough time to run a full test plan for that feature. This might occur on different occasions. When not having enough manpower in QA to cover a full test plan for a feature. New special demands from an important client right before the release deadline. Product management needs new adjustments before the developer deploying a new product version. It can also happen when a client, team lead or PM wants a new feature and it should have been done YESTERDAY! It can also happen actively. Running every once in a while a wide post-production test, or dedicating limited time for a bug hunt. We at the Taboola Video Solution department call it “Search for a Bug Thursday”. This unplanned development might end up launching a “half baked” product. It […]

27 November 2019

In Tel Aviv, some of our very own Taboolars are a part of the Sunrise Association, and were right there in the action for this past Tel Aviv Night Run.

26 November 2019

This guide explains what native video advertising is and the platforms where it’s used, as well as native video ad examples for inspiration.

25 November 2019

This guide explains the differences between native ads and banner ads, in terms of format, performance, revenue, and more.

22 November 2019

The evidence is clear: traditional forms of advertising aren’t as effective as they once were. Around 80% of US adults use at least one ad-blocking method, so if you’re using standard display ads, you’re probably not getting their attention. To reach your target audience, you need to incorporate a native advertising strategy into your overall marketing plan.

21 November 2019

How much money did you spend last quarter, and how much of it did you earn back? Or, how much of it was impactful to the brand?

20 November 2019

Which publications do you read? How often? It’s likely you’re loyal to very few publishersmaking you the typical content consumer: the flyby.

19 November 2019

Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.

19 November 2019

When building a fashion brand online, one of the most crucial aspects of increasing your audience and your sales is brand awareness. This doesn’t just mean creating an identity that consumers are aware of, but one that they want to engage with.

19 November 2019

Today, there seems to be more places than ever where a company and a potential candidate can cross paths. From more traditional professional networking websites, to various social media, alumni events, and more, the opportunities for connection are boundless.

19 November 2019

Let’s run through a checklist of important variables and qualities to consider when examining native advertising platforms.

18 November 2019

First-time native advertisers are bound to take a DIY approach. They may struggle or may get no further than research. Here’s how to be there for them.

14 November 2019

It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.

13 November 2019

When holiday shoppers finish buying gifts and planning parties, they look to spend on their next big investment: New Year’s resolutions. This is when brands and publishers can reach them.

12 November 2019

Your blog must produce content – and a lot of it. You should publish new pieces almost every day. But how? Content ideas are all around you. All you need to do is know where to look and how to dig them up.

11 November 2019

Our core business at Taboola is to provide the surfers-of-the-web with personalized content recommendations wherever they might surf. We do so using state of the art Deep Learning methods, which learn what to display to each user from our growing pool of articles and advertisements. But as we challenge ourselves manifesting better models and better predictions, we also find ourselves constantly facing another issue – how do we not listen to our models. Or in other words: how do we explore better? As I’ve just mentioned, our pool of articles is growing, meaning more and more items are added each minute – and from an AI perspective, this is a major issue we must tackle, because by the time we finish training a new model and push it to production, it will already have to deal with items that never existed in its training data. In a previous post, I’ve […]

7 November 2019

Hundreds of news outlets joined an effort to increase coverage of climate change ahead of the United Nations Climate Action Summit on Sept. 23. The results are in — and it was a resounding success.

31 October 2019

The annual night of fright is here, and the same question has been weighing on the minds of consumers everywhere. Four words, endless possibilities: What will I be?

30 October 2019

There’s more to being a successful publisher than simply having a great website. To stay ahead of the competition you must keep on top of the latest user experience (UX) and user interface (UI) trends–here are our top 10 trends to attract and retain your visitors.

29 October 2019

How to go from deploying B2B lead generation strategies to achieving actual sales,
even considering all the variables outside the marketer’s control.

28 October 2019

It’s that festive time of year again — no, not the period of pumpkins, turkeys, and gifts, – the time of spreadsheets, revenue forecasts, and data collection. That’s right. It’s budgeting season.

24 October 2019

Marketers can tap into primal instincts by incorporating movement into their video ads, and show us something cool or pretty.

24 October 2019

The integration between a newly developed code into an existing code is always a challenge. Recently I was assigned a task to develop a new app inside Taboola’s Backstage. As a developer who is always looking to learn new technologies, I decided to develop it using React, Redux and Middleware. I have never developed using Redux and Middleware, only old-school React. So the first thing I had to do was to learn how to use these funky libraries. With the help of my wonderful teammates, who had some experience with these libraries, I had an easy start. I was able to create my project and install Redux. Then I became acquainted with the single source of truth concept and how to create actions.   Challenges ahead Backstage was not developed using React, which raised two concerns. First, I did not want to break the existing code. Second, how to integrate […]

23 October 2019

Deal-hunters everywhere are stretching out their shopping hands because Black Friday is only a few short weeks away. See the top gifts and brands in each country.

22 October 2019

As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.

21 October 2019

A great domain name is just as important as your company name. It’s your calling card and online identity–here’s how to choose the right one.

17 October 2019

We teamed up with Nielsen to find out define the best placement and moment to show website visitors ads without negatively affecting the user experience.

17 October 2019

We worked with Nielsen to find the best consumer mindset for discovery, as well as understand how these mindset differs across different ad platforms.

16 October 2019

Some of our leaders recently spent time learning the ins and outs of what it means to be a strong leader and, of course, having a little fun, too.

14 October 2019

Online news orgs are fast becoming innovative, strategic, and sophisticated in producing valuable content that supports viable business models.

9 October 2019

With the right strategy, you can successfully wean those social media followers over to your website, making your business more successful. Here’s how.

8 October 2019

We dive into more of the mentality behind celebrity endorsements, and how you can protect your ad dollars from getting wrapped up in the wrong ones.

7 October 2019

Examples of how you can create a fun and engaging experience for your audience through video marketing and brand storytelling.

4 October 2019

To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.

3 October 2019

In today’s fast-changing digital marketing landscape, the right individuals to join our team is challenging—enter the Taboola Summer Internship Program.

2 October 2019

How can you improve the content in your next native advertising campaign? We’ve rounded up 16 experts to share their best advice.  

1 October 2019

We’ve asked 26 of our in-house experts to provide tips and tricks on strategy, campaign planning, creative strategy, targeting and measurement. 

30 September 2019

Imagine it’s 2025, five years into the future. What will marketing and artificial intelligence (AI) look like?

30 September 2019

Discover 15 strategies you should be working with to increase lead generation as a financial advisor or services provider.

26 September 2019

Our Education Discovery Benchmark Report reveals data-driven insights and trends to help you win at content discovery in 17 different countries.

25 September 2019

Explore effective tactics & Ideas to produce mortgage broker leads online and offline.

25 September 2019

Are you responsible for generating your own insurance leads? This requires investing time and often money. Here we show you how to ensure a healthy return.

24 September 2019

Check out this post for a helpful list of ideas to improve online lead generation for small businesses of all shapes and sizes.

23 September 2019

In this article, we take a look at all you need to know about native advertising⁠—and how it can fit neatly into your agency strategy. 

20 September 2019

With the ever-expanding reach of digital media, realtors must think of lead generation in terms of inbound and outbound marketing.

17 September 2019

Check out our research and eye-tracking tests that determine the truth behind just how successful different ad formats really are⁠—in this case, banner ads. 

17 September 2019

Introduction Newsrooms are under constant pressure to deliver the most up to date, relevant, and engaging information possible. At Taboola, we are building tools to make this faster, easier, and now–predictable. As soon as an article is published the team has a critical eye on engagement data. Garnering insight on article performance as soon as possible is critical for guiding content strategy. Some articles receive wide attention immediately, drawing hundreds of thousands of page views within minutes, others may only see the first page view after a few hours. Taboola aims to narrow this gap even further by leveraging Machine Learning Models to predict article performance the moment after it becomes available to the reader. Read on for details on our latest research and fascinating discoveries around predicting article performance! Article Data Taboola Newsroom is a real-time optimization technology that empowers editorial teams with actionable data around what stories,  headlines, […]

16 September 2019

We see 400 million article views per day in the US⁠—we know how the 2020 Democratic presidential candidates are connecting at the big issues of the day.

13 September 2019

With so much content around, your headline must truly engage to attract attention. Here’s how to make sure it does every time.

6 September 2019

To help you build your Thanksgiving marketing campaigns, we pulled data from food-related ads about images, headlines, time of day and more.

5 September 2019

Three months of data — 26 billion impressions and 21 million clicks — on gaming campaigns to understand how consumers interact with native ads.

4 September 2019

At Taboola, our goal is to predict whether users will click on the ads we present to them. Our models use all kinds of features, yet the most interesting ones tend to be related to the users’ history. Understanding how to use these features well can have a huge impact on the model’s personalization capabilities, due to the user-specific knowledge they hold.  User history features vary strongly between different users; for example, one popular feature is user categories – the topics a user had previously read. An example for such a list might look like this – {“sports”, “business”, “news”}. Each value in these lists is categorical and they have multiple entries, so we name them Multi-Categorical features. Multi-Categorical lists can have any number of values per user – which means our model must handle both very long lists and completely empty lists (for new users). Supplying inputs of unknown length […]

3 September 2019

My First Time Running a Hackathon I’ve planned events before – but never anything like this 48-hour marathon spanning 200 participants across 3 continents and 2 time zones!  When I was given the opportunity I was extremely excited, but at the same time somewhat anxious. Would I succeed in matching everyone’s energy and meeting their expectations? The task was daunting, but I took it slow and steady, step by step.  First, I designed (with help from our talented graphic designer) a cool and eye-catching theme that would decorate all of our hackathon materials. Decorating slide decks, headers, banners, and t-shirts, our hackathon branding quickly became an R&D favorite. With the event only a month away, we held the official Taboola R&D Hackathon kickoff. Immediately, all of our participants – from engineers to designers to managers – began to gather in groups and cultivate project ideas.  To encourage creativity and tech […]

2 September 2019

I have not always worked at large scale companies such as Taboola. I have started my career in a small startup, where I was a full stack developer in a student role. As a first time developer, it was very important that I will be teamed-up with someone more experienced to learn from.  Lucky for me, I was the only employee, working under the two founders – the CEO and CTO. Having a lot of one-on-one time with the CTO, working closely on bugs and features and discussing ideas, helped me improve my skills as a developer. Today, when I have more experience, I know how important it is to influence others who work with you. I try to spread the knowledge I have earned in the last few years, and help new and old employees as much as I can. In the day-to-day job, you mostly grow your skills […]

23 August 2019

Although the plethora of lead generation tools don’t always fit perfectly in a single box, we try to categorize them logically.

22 August 2019

Check out our deep-dive into examples of different lead generation campaigns, content types and tactics used by various companies form different verticals.

21 August 2019

Synchronized Clocks: Someone has to be blamed…   I blame Ariel.  He took one look at the five analog wall clocks set to timezones for various offices and said “I hate that”.  I looked to see why. Yes, all the second has were wildly different and the minute hands were all slightly off too.  I’d been thinking about what my next electronics project would be. “How hard could this be?” Goals Thinking about what I’d want this to do I came up with a few goals: Correct and accurate time via NTP (Network Time Protocol) No two clocks should differ more than 100ms, they should all appear to tick at the same instant. Battery operation.  About one year between battery changes. Automatic Daylight Savings Time adjustments Remember clock position/state on power loss Inexpensive – less than $20 in parts, not including the clock & batteries.   Initial Research    Started with […]

19 August 2019

Want to grow faster? Enjoy higher profits? You can achieve both goals when you learn how to run successful lead generation campaigns.

14 August 2019

Advertisers were quick to capitalize on the explosion of video content. Let’s take a look at the video advertising trends inspiring marketers.

13 August 2019

In this post, we expand on these ideas and delve into specific strategies to consider adding to your lead-generation arsenal.

12 August 2019

By relentlessly pursuing online lead generation are we letting ourselves off the hook too easily? Here’s how to generate leads that actually generate sales.

8 August 2019

Here are six practical tactics you can use right now to increase brand awareness and build your brand-awareness strategy.

8 August 2019

A few years ago, one of my friends suggested me to become a cybersecurity teacher in high school once a week as part of a program called Gvahim. I have not planned that it will contribute to my professional career, but I find a lot of analogies to my day to day role. I hope you will enjoy a different angle of management 101 guidelines.    Program overview The program’s goals were to increase the knowledge of high school students in cybersecurity and increase the number of girls who study computer science. For three years in the program, students studied about Assembly, networks and operating systems, with an emphasis on security. Unlike traditional materials learned in high school, the lessons in the program put an emphasis on self-learning. The first two semesters were dedicated to learning the theoretical background using self-reading and small coding exercises. The last semester of the […]

7 August 2019

When it comes to mobile, brands can choose between mobile web ads and in-app ads. These in-app trends help explain today’s landscape.

4 August 2019

As a content discovery product, we need to be able to pace the campaign through its life on real time – spending the budget entirely without overspending. The team I am leading is responsible for serving Taboola’s video content. Our main goal is to enable growth of our business. Owning the entire serving process of the video content can be crucial to this end. Depending on 3rd parties serving systems with the core process would leave us vulnerable to rising prices, compromised features, serving latency, reduced performance and so on.  In order to serve the video on our own we had to come up with a way to pace the amount of times we want to display the video and prevent instances in which the entire budget of the video would drain in a few seconds – common scenario in Taboola’s scale when the video is not targeted aggressively. We […]

2 August 2019

With 20 candidates vying for attention during debates, it’s not easy to determine who won. Taboola’s Topic Insights help answer this question.

1 August 2019

In the following article, I describe how we came up with a way to improve the chances that our SDK library gets smoothly integrated in our customers’ Applications and reduce issues when going to production. The main idea is to take a number of significant clients’ applications and replace your existing SDK code with a new code, allowing you to see how the apps perform before you release a new SDK version. Why releasing a reliable SDK is so important Developing an SDK for mobile apps is very different from developing a standalone app. You can think of an SDK as a guest in someone else’s house. You need to behave, you can’t put your legs on the table or wipe your hands on the sofa (well, in most countries you can’t). So what I mean is that you can’t interfere with the app’s normal behavior, break some flows or […]

1 August 2019

On our day to day lives, professional relationships matter. Theoretically, how QA should handle themselves with developers is very obvious. Or is it? Well, it’s not.  Reporting to developers about an issue and leave it like that is not a good enough approach. It’s way too basic and distant. Professional relationship should include talking to the developer about the issue. Sometimes it requires further explanations. Other times, it will require helping them reproduce it. It will also have to involve a good set of interpersonal communication skills.  “Us” vs. “Them” From the early days of my career, I never stopped hearing about the “Us” (QA) vs “Them” (developers) perception. I never joined those calls. Not because I feared to speak up my voice, but rather because I could never relate to it, even to this day. I think this perception is useless and has nothing to do with teamwork. The […]

30 July 2019

About 8 months ago my team and I were facing the challenge of building our first Deep Learning infrastructure. One of my team members (a brilliant data scientist) was working on a prototype for our first deep model. The time arrived to move forward to production. I was honored to lead this effort. Our achievements: we built an infrastructure that ranks over 600K items/sec, our deep models have beaten the previous models by a large margin. This pioneer project has led the way for the subsequent Deep Learning projects at Taboola. So the prototype was ready, and I was wondering: how to go from a messy script to a production ready framework? In other words, if you are into establishing a deep model pipeline this post is for you. This blog post is focused on the training infrastructure, without  the inference infrastructure. Prerequisites Assume you have basic knowledge in: Python […]

22 July 2019

Look at what some of the world’s most savvy digital publishers are focusing on today for future success in driving engagement and revenue.

17 July 2019

Delivering good product to live environment requires big effort from R&D. Under the software development life cycle, we can find 6 basic phases: Understanding the requirements, design, coding, testing, deployment (incl. A/B test, if necessary) and maintenance. But how can we measure product quality? By its stability? Scalability? Easy to maintain? Bug free code? There are probably many definitions for what is a good product, but in my opinion, the two foundation stones are product behavior & functionality as defined (be aligned with the product manager’s requirements), and zero critical bugs. The product can serve many goals, but if it doesn’t achieve the main one, it might not have a reason to exist. Naturally, customers are always expecting high quality from the product, so before releasing it to production QA should make sure that indeed critical bugs don’t exist. In order to respect these two, both R&D and QA should […]

10 July 2019

Writing features as added chunks into an ever growing one bulk of code is unorganized and messy. Overtime, the tasks of testing new behaviors becomes harder and harder. Why is that? Chunky Code is hard to Navigate When working with developers on a new feature, we have to identify what we need to test. As the code grows, the challenge of finding the parts that were modified and should be tested is increasing. If a feature becomes problematic or irrelevant, reverting it becomes more difficult, since we need to go back to every line of code we changed. This way we endanger production environment and are affecting our end-users. Last but not least, it is irritating to impossible to manage when dealing with “legacy” code, that needs to be reverse engineered to find how to control. Coming to compare a buggy behavior with its intended fix or testing a new […]

9 July 2019

Discover the main advantages and benefits of investing in brand awareness, and why a lack of brand awareness can really drag your business down.

9 July 2019

Let Taboola case studies of successful brand awareness campaigns inspire you. Find strategies that worked for others that could work for your business.

2 July 2019

Our vision was always to be everywhere consumers are giving their attention—and we’re taking our discovery technology to meet them there.

1 July 2019

Why humanize your brand? Because too many companies are failing to build a human brand and they’re losing the battle to those that do.

27 June 2019

General This post describes how to use Android ContentProvider to allow automatic system initialisation for your library, therefore help make your library easier to integrate and control its flow. While this article mostly demonstrates one use case, you can use the idea in other cases as well.   What is it all about?   Always Strive To Simplify Integration Let’s assume you are writing code for a software library that would be used by an Android application. Most common flows require the app using your library to manually call the initialisation of your library and usually, provide it with their own Context. This will require your client to write a code along these lines:   This article suggests using a Content Provider to allow: Completely autonomous initialisation, liberating you from having to ask the client for init at all. Avoiding the necessity of asking your client for their Application Context. […]

27 June 2019

What is the connection between kernel system calls and database performance, and how can we improve performance by reducing the number of system calls? Performance of any database system depends on four main system resources: CPU Memory Disk I/O Network Performance will increase while tuning or scaling each resource – this blog will cover the CPU resource.It’s important to note that whenever we release a bottleneck in the system, we might just encounter another one. For example, when improving CPU performance the database load shifts to IO, so unless our storage is capable of delivering more IOPS, we might not actually see the improvement we hoped for. But don’t be discouraged, performance tuning is sometimes a game of whack-a-mole… We all know that the more processing power available for your server, the better the overall system is likely to perform. Especially when the CPU spends the majority of its time […]

26 June 2019

Here’s why selling in-app advertising on CTR is better than on CPM…but there’s a catch, and we’ll share the secret to success.

21 June 2019

Taboola Marketing Partners gives you tools to improve content, localization, landing pages, track campaign performance and create more effective videos.

20 June 2019

Back-to-school season is upon us. This means that consumers and brands are gearing up for the second biggest shopping season of the year.

19 June 2019

In a glance, viewers know if your ad is worthy of a click. Here’s how to improve your native advertising headlines and make their decision easier.

18 June 2019

Can machine learning one day learn and adapt the same subtle but vital choices we humans take for granted? And if so, are we as a race in trouble?

12 June 2019

The authorities at IAB delivered these new insights in playbook 2.0. 69 members of the IAB, including us, contributed to it.

7 June 2019

As subscriptions become more important to the publisher’s business model, more content is moving behind a paywall. Here are some strategies to gate yours.

6 June 2019

For the past year, my team and I have been working on a personalized user experience in the Taboola feed. We used Multi-Task Learning (MTL) to predict multiple Key Performance Indicators (KPIs) on the same set of input features, and implemented a Deep Learning (DL) model in TensorFlow to do so. Back when we started, MTL seemed way more complicated to us than it does now, so I wanted to share some of the lessons learned. There are already quite a few posts about implementing MTL in a DL model (1, 2, 3). In this post I will share some specific points to consider when implementing MTL in a Neural Network (NN). I will also present simple TensorFlow solutions to overcome the discussed issues.   Sharing is caring We wanted to start with the basic approach of hard parameter sharing. Hard sharing means we have a shared subnet, followed by […]

6 June 2019

If you happen to write code for a living, there’s a pretty good chance you’ve found yourself explaining another interviewer again how to reverse a linked list or how to tell if a string contains only digits. Usually, the necessity of this B.Sc. material ends once a contract is signed, as most of these low-level questions are dealt with for us under-the-hood of modern coding languages and external libraries. Still, not long ago we found ourselves facing one such question in real-life: find an efficient algorithm for real-time weighted sampling. As naive as it might seem at first sight, we’d like to show you why it’s actually not – and then walk you through how we solved it, just in case you’ll run into something similar. So buckle up, we’ve got some statistics and integrals coming up next! Why We Need Weighted Sampling in Production? At Taboola, our core business is to personalize […]

31 May 2019

My first date with my company – or – how onboarding looks from a freshman’s eye   According to LinkedIn, one in three employees decide to quit their job within the first 6 months(!) I’ve been managing people for over 20 years and I’ve spent a long time trying to crack the code of successful onboarding. It was only recently, when I started working for a new company, that my eyes were opened – I actually felt what it’s like to be a new employee. The lessons I’ve learned surprised me so much. So, I took it upon myself to build an onboarding plan addressing exactly what a new employee needs. We started to run this program in Taboola and I’m happy to say it gets great feedback. In this blog post, I’ll shed some light on the psychology of a new employee, give practical ways to deal with it […]

30 May 2019

Our Auto Industry Benchmark Report reveals date-driven trends and insights to help you beat the competition online in 17 different countries.

30 May 2019

Every candidate we recruit goes through a long process of evaluation. Near the end of the process, after we decided they fit our culture and have the skills we need, we have a reference check. Sometimes we take it as a formal phase in the process just to make sure they’re not a serial killer. Actually a reference check is one of the more important stages in the process, let me explain why. Think for a second of a recruiter that is going to recruit someone who worked with you. You know more about this person than any process. If they could peek inside your head – they will get all the knowledge they need – much more knowledge than they got from their process. Now, while you’re still in the place of the referee, think about how will you actually answer to a reference check. Most of the time, […]

29 May 2019

These are the conclusions of the global Digital Ad Spending 2019 report from eMarketer. Let’s dig into it now to understand the growth of global ad spend.

24 May 2019

Here we outline common brand awareness objectives and goals, so that you can choose the best one for your brand awareness strategy.

23 May 2019

Agencies, you might be missing out—there’s an opportunity to help marketers command this immense role in CX with personalization efforts.

20 May 2019

Here we explore key metrics for measuring brand awareness—and the tools you need to gather these metrics.

16 May 2019

A joint post with Ofri Mann   We went to ICLR to present our work on debugging ML models using uncertainty and attention. Between cocktail parties and jazz shows in the wonderful New Orleans (can we do all conferences in NOLA please?) we also saw a lot of interesting talks and posters. Below are our main takeaways from the conference. Main themes A good summary of the themes was in Ian Goodfellow’s talk, in which he said that until around 2013 the ML community was focused on making ML work. Now that it’s working on many different applications given enough data, the focus has shifted towards adding more capabilities to our models: we want them to comply to some fairness, accountability and transparency constraints, to be robust, use labels efficiently, adapt to different domains and so on. A slide on ML topics, from Ian Goodfellow’s talk   We noticed a […]

14 May 2019

My Little DOH! Moment Did you ever debug a piece of code, and said to yourself: “this shouldn’t happen!”? Well, me too, so when it happened to me and I learned why it happened, I thought it’s worth sharing. In my project I have two classes, let’s for simplicity call them Bouncer & EntranceChecker, Now I know that Bouncer is basically EntranceChecker, but bare with me, it’s not really important to the story. Bouncer holds EntranceChecker and every time a Person tried to enter, Bouncer calls EntranceChecker’s isInTheGuestList method, and if the person in the list Bouncer return not to block, else it blocks. public class Bouncer { private final EntranceChecker entranceChecker; public Bouncer(EntranceChecker entranceChecker) { this.entranceChecker = entranceChecker; } public boolean shouldBlock(Person person) { return !entranceChecker.isInTheGuestList(person); } } public class EntranceChecker { private final Set<String> names; public EntranceChecker(Set<String> names) { this.names = names; } boolean isInTheGuestList(Person person) { if(person == […]

9 May 2019

Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.

4 May 2019

Our own Global Research & Insights Lead shares her insights from a recent Facebook marketing event.

3 May 2019

The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.

30 April 2019

To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.

29 April 2019

Interactive content’s hot and getting hotter. Consuming it requires action. Much of it calls for the user to answer questions. Increase CVR using it.

26 April 2019

Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.

25 April 2019

To increase your earnings, you must keep up with the needs of the brands you serve. Let’s look at what’s up in the digital agency world.

19 April 2019

When Easter rolls around, people are interested in related content. The question is: What kind of content and topics should you focus on?

16 April 2019

There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.

15 April 2019

Data, trends, and insights based on the results from 26 trillion ad impressions. To maximize the ROI of your discovery campaigns, the report is a must-read.

15 April 2019

We’re giving you the tools you need to add native advertising to your services list, so you can get ahead of the game and start winning new clients.

11 April 2019

Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.

8 April 2019

Users are consuming content in new ways, and publishers need to adjust What was crystal clear at our latest Taboola Talks—data is the new king.

8 April 2019

We gathered recent data on summer travel content from Taboola Trends, which analyzes images and keywords across the web on a weekly basis.

5 April 2019

For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.

3 April 2019

You often go online to find something: a product, service, news update, video—the list is long. Or, you go to explore. Enter the discovery platform.

2 April 2019

It’s easy to see why native advertising excites everyone, but people remember only 30% of what they see, so you must make great, click-worthy ads.

28 March 2019

Intro At Taboola we use Spark extensively throughout the pipeline. Regularly faced with Spark-related scalability challenges, we look for optimisations in order to squeeze the most out of the library. Often, the problems we encounter are related to shuffles. In this post we will present a technique we discovered which gave us up to 8x boost in performance for jobs with huge data shuffles.   Shuffles Shuffling is a process of redistributing data across partitions (aka repartitioning) that may or may not cause moving data across JVM processes or even over the wire (between executors on separate machines).Shuffles, despite their drawbacks, are sometimes inevitable. In our case, here are some of the problems we faced: Performance hit – Jobs run longer because shuffles use network and IO resources intensively. Cluster stability – Heavy shuffles fill scratch disks of cluster machines. This affects other jobs on the same cluster , since […]

27 March 2019

If you can’t evaluate your goals—in publishers’ case, user loyalty—you’re essentially driving blind. To clarify, we’re breaking down this issue further.

21 March 2019

As advertisers continue to shift budgets into app advertising, it will become increasingly incumbent on app owners to deliver programmatic’s missing pieces.

18 March 2019

Boom. The campaign is running and you’re feeling good. But, what now? You have to track the real-time results so that you can optimize it. Here’s how.

13 March 2019

We’re taking our studio one step further by announcing our partnership with WIREWAX, a leader in interactive video technology.

8 March 2019

In the spirit of #balanceforbetter, we spoke with some of our most influential male leaders at Taboola about what International Women’s Day means for them.

8 March 2019

We’re celebrating IWD by sharing some inspiring insights from several of the female leaders that we’re proud to work alongside everyday.

5 March 2019

There’s a huge opportunity for marketers to reach consumers with content related to Mother’s Day and Father’s Day. The question is: where do you start?

4 March 2019

We can all benefit from research to understand which advertising techniques are harmful and obtrusive to the modern user experience.

27 February 2019

If you’re looking to tap into the emotional nerve-center of your target audience, riding the crest of a trending wave is the most effective method.

25 February 2019

Simply publishing pages doesn’t increase your chance of conversion. You must also make them relevant to the pre-click stage (search or display ad, email campaign, etc.).

21 February 2019

How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.

20 February 2019

Even if your business doesn’t directly pertain to the holiday, you can still join the fun with some eggcellent Easter campaigns.

15 February 2019

A ‘set it and forget it’ approach won’t help you get results. Campaign management is a process that is ongoing and never-ending.

11 February 2019

The 2018 edition of NAI’s Native Advertising Trends came out in December. We’re unravelling some of its highlights for publishers.

7 February 2019

Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.

5 February 2019

It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.

5 February 2019

How to structure your TensorFlow graph like a software engineer   So you’ve finished training your model, and it’s time to get some insights as to what it has learned. You decide which tensor should be interesting, and go look for it in your code – to find out what its name is. Then it hits you – you forgot to give it a name. You also forgot to wrap the logical code block with a named scope. It means you’ll have a hard time getting a reference to the tensor. It holds for python scripts as well as TensorBoard:   Can you see that small red circle lost in the sea of tensors? Finding it is hard… That’s a bummer! It would have been much better if it looked more like this:   That’s more like it! Each set of tensors which form a logical unit is wrapped inside […]

5 February 2019

“Any fool can write code that a computer can understand. Good programmers write code that humans can understand.” Martin Fowler, 2008.     Names, they are everywhere in our software. Just think of the things we name, we name our packages, classes, methods, variables, in fact us programmers do so much of it, we should probably know how to do it well. In my opinion, making the code readable is just as important as making your code work. In this post I will give you 5 tips and guidelines to choose your names in order to make your code more readable.   1. Reveal your intent: The name you choose should answer as many questions as possible for the reader, questions like, why it exists, what it does, and how it is used. Choosing good names takes time but saves more than it takes when the going gets tough, so […]

28 January 2019

It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.

27 January 2019

Some of the problems we tackle using machine learning involve categorical features that represent real world objects, such as words, items and categories. So what happens when at inference time we get new object values that have never been seen before? How can we prepare ourselves in advance so we can still make sense out of the input? Unseen values, also called OOV (Out of Vocabulary) values, must be handled properly. Different algorithms have different methods to deal with OOV values. Different assumptions on the categorical features should be treated differently as well. In this post, I’ll focus on the case of deep learning applied to dynamic data, where new values appear all the time. I’ll use Taboola’s recommender system as an example. Some of the inputs the model gets at inference time contain unseen values – this is common in recommender systems. Examples include: Item id: each recommendable item gets […]

25 January 2019

Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.

25 January 2019

If you are using web cookies to operate your online business you probably know already that just like in real life, cookies do not last long. This is an especially known fact to whoever uses online cookies to store unique user IDs. Most online marketing companies rely on cookies for that purpose, but when cookies disappear – it makes it harder for them get persistent user data. Interested to know for how long does a cookie really last? in this post I’ll try to provide some answers. Who is eating web cookies? Cookies can disappear for various reasons, such as: Clearing the browser historical data by the user Setting the browser to reject third-party cookies Using tools that clean up your device and free up storage space Use of VPNs, Ad Blockers and more. One very common reason cookies disappear is the use of private browsing modes such as Incognito […]

23 January 2019

Recent targeting, image and keyword trends reveal valuable insights that will help marketers build more engaging campaigns this Valentine’s Day season.

22 January 2019

There is no one-size-fits-all strategy. You always need to tweak or rework them to fit your industry and your customers’ mindsets.

21 January 2019

In the last couple of years deep learning (DL) has become a main enabler for applications in many domains such as vision, NLP, audio, click stream data etc. Recently researchers started to successfully apply deep learning methods to graph datasets in domains like social networks, recommender systems and biology, where data is inherently structured in a graphical way. So how do Graph Neural Networks work? Why do we need them?   The Premise of Deep Learning In machine learning tasks involving graphical data, we usually want to describe each node in the graph in a way that allows us to feed it into some machine learning algorithm. Without DL, one would have to manually extract features, such as the number of neighbors a node has. But this is a laborious job. This is where DL shines. It automatically exploits the structure of the graph in order to extract features for […]

17 January 2019

Everything you need to get your brand seen, bought and loved for its content: the agency’s guide to content marketing at its best.

16 January 2019

Ever thought about presenting your work to others? Talking in a meetup or a conference? In the past I couldn’t even think about it, I thought that it’s not for me and I won’t get any benefit from it at all. In the last year and a half, things have started to change.   In the following post I will share how the will for continuous improvement took me out of my comfort zone, and put me in places and scenarios I never imagined. I started my journey in the software development world 8 years ago. I had some knowledge, and almost no experience. I studied industrial engineering and didn’t think I would practice software development.  But things changed and I found my first role as a manual QA engineer, then QA automation engineer, automation developer, and in the last 5 years DevOps / Release engineer.   I was always […]

15 January 2019

To fill in your advertising calendar and plan your spend efficiently, we’ve collected a round-up of opportunity by time of year for 11 industries.

10 January 2019

We looked at the total number of readers, the number of readers over time and the engagement with each topic to discern the top stories of 2018.

10 January 2019

The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising.

3 January 2019

Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?

2 January 2019

A lot has happened in 2018 – here’s what our CEO, Adam Singolda, has to say about our growth, our people and the future of content recommendations.

30 December 2018

We all have these amazing machines in our development and testing labs, and we know that our real users do not share this wonderful world. They experience our products very differently from us. These differences result in two major challenges: We do not know what the users experience We cannot debug their machines As a Video Advertisement Player team, these challenges are multiplied. Why? Our product is a third party script that serves other third party scripts for websites.   Your code runs on different platforms As a third party web product, you do not know which websites your code runs on. Websites have a variety of frameworks, architectures and styles. Frameworks – change the browser’s core behavior, for example, redefining methods, which challenges the product’s basic behavior. Architectures – affect the website’s performance, which impacts on the product’s natural flow. Styles -manipulate the product’s look and feel.   Running […]

26 December 2018

A couple of months ago my team had its first experience working with Java fibers, we needed to make our main application work asynchronously. In this 3 part series, I will share my team’s experience and how we deploy and implement Java fibers in production. In Part 1 we talked about what fibers are in high level, how they compare to threads and why we started to explore them. In Part 2 we went further in-depth about how fibers differ from threads, how to create fibers, how to work with them and the  basic concepts of how they work. In this part, we’ll discuss what’s going on under the hood in fibers and deep dive into the implementation of how fibers work and what lessons we learnt during our journey working with them. We will also see how this magic happens…   Under the hood Fibers are implemented by instrumenting […]

25 December 2018

A couple of months ago my team had its first experience working with Java fibers, we needed to make our main application work asynchronously. In this 3 part series, I will share my team’s experience and how we deploy and implement Java fibers in production. In the previous part (Part 1), we talked about what fibers are in high level, how they compare to threads and why we started to explore them. In this part we’ll focus further in-depth about fibers and how they differ from threads, we’ll see how to create fibers, how to work with them, and the basic concepts of how they work. Threads vs. Fibers We searched for a reason why not to stay with threads. We researched the costs and performance penalties of working with threads vs. fibers. We wanted to find proof that fibers can work better than threads, or at least shine in […]

25 December 2018

A couple of months ago my team had its first experience working with Java fibers, we needed to make our main application work asynchronously. In this 3 part series, I will share my team’s experience and how we deploy and implement Java fibers in production. We will cover what fibers are, how to use them, their pros and cons, and their internals, all in a mix between guide and blog describing our experience. Fibers are a sort of lightweight threads, that are meant to address performance, scale and code structure in our applications, they can work together or replace threads. If you are dealing with concurrency, code structure and asynchronous challenges, or you are just interested in learning this technology, this blog post series is for you. The first part of this series is an overview of what fibers are, the next parts are diving deeper into the technology and […]

21 December 2018

These are the top five most read blog posts for agencies this year. We’ve uncovered hot topics like revenue strategy, personal growth and consumer data.

21 December 2018

These are the top five most read blog posts for brands this year. We’ve uncovered hot topics like video, advertising technology, strategy and more.

20 December 2018

These are the top five most read blog posts for marketers this year. One thing is clear—content is still king, but the focus has shifted to distribution.

20 December 2018

These are our top five most read blog posts for publishers this year—we’ve uncovered hot topics like user experience, revenue and much more.

19 December 2018

Our top sponsored content campaigns in 2018 are fierce—here’s how these innovative, creative and forward-thinking brands found success.

18 December 2018

Data from Taboola Trends reveals the best headline keywords and image trends that will entice people to click—some may not be what you’d expect.

17 December 2018

We were too excited about these top video campaigns to wait until the end of the year (and we know your online video strategy for 2019 can’t wait either).

16 December 2018

About a year ago we incorporated a new type of feature into one of our models used for recommending content items to our users. I’m talking about the thumbnail of the content item: Up until that point we used the item’s title and metadata features. The title is easier to work with compared to the thumbnail – machine learning wise. Our model has matured and it was time to add the thumbnail to the party. This decision was the first step towards a horrible bias introduced into our train-test split procedure. Let me unfold the story…   Setting the scene From our experience it’s hard to incorporate multiple types of features into a unified model. So we decided to take baby steps, and add the thumbnail to a model that uses only one feature – the title. There’s one thing you need to take into account when working with these […]

14 December 2018

Taboola and YouTube on video creatives and production from the psychological, data and research points of view at IAB’s “Tomorrow’s Digital Skills, Today.”

10 December 2018

What types of content should your agency produce to promote on a wide-reaching content discovery network like Taboola? We’ve got the full list.

4 December 2018

Common choices for monetization are readily available but are mildly effective at best. A better option—monetization that’s engaging for users.

28 November 2018

Creating seasonal marketing content around the holidays can have a significant impact on a customer’s average spend. These ideas will help you stand out.

28 November 2018

After you finish your next piece, consider some of these techniques and platforms to reach the right people in communities receptive to your message.

26 November 2018

So, how can publisher brands harness and monetize exclusive content? Here are four popular ways brands and influencers are making money from content.

21 November 2018

Knowledge sharing is critical for every company that wants to grow and improve. The bigger the company – the harder it gets. Inefficiency, a lack of alignment within your peers, difficulty training new workers – you name it. In this post we will take a look at the existing methods for knowledge sharing. How they can’t keep up with growth and fast paced changes, and why people are your best resource for knowledge. What is Knowledge? In general, there are three main types of knowledge that need to be shared in a software company – Technical Knowledge, Product Knowledge and Business Knowledge. When a new employee begins their job, most companies will help them to learn, using some of the more traditional methods to share knowledge: Learn from others – via frontal training or assigning a mentor Allow Self learning – online course, or from the company’s knowledge center (Atlassian, […]

21 November 2018

This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the sports industry.

20 November 2018

This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the home and lifestyle industries.

19 November 2018

We wrestle with a lot of technical jargon in digital marketing. Case in point: the term “programmatic native advertising.” Here’s what it means.

18 November 2018

Content discovery networks place native ads on news sites and the websites of premium publishers. Here’s how ecommerce brands are jumping on board.

15 November 2018

We’re very excited to announce our partnership with Via, the world’s expert in on-demand shared transportation. Click to hear more from our CEO.

14 November 2018

This holiday season, we’ve taken a deep dive into the planning and executing on digital marketing campaigns for the food industry.

13 November 2018

If you’ve been following our tech blog lately, you might have noticed we’re using a special type of neural networks called Mixture Density Network (MDN). MDNs do not only predict the expected value of a target, but also the underlying probability distribution. This blogpost will focus on how to implement such a model using Tensorflow, from the ground up, including explanations, diagrams and a Jupyter notebook with the entire source code. What are MDNs and why are they useful? Real life data is noisy. While quite irritating, that noise is meaningful, as it gives a wider perspective of the origins of the data. The target value can have different levels of noise depending on the input, and this can have a major impact on our understanding of the data. This is better explained with an example. Assume the following quadratic function: Given x as input, we have a deterministic output […]

13 November 2018

We’ve taken a deep dive into digital marketing campaigns for the travel industry this holiday season. Check out our data-driven insights.

12 November 2018

We’ve taken a deep dive into planning and executing holiday digital marketing campaigns for the auto industry. Check out our data.

9 November 2018

Finance marketers, here’s how to build a knockout targeting and creative strategy for your digital campaigns this holiday season.

9 November 2018

This holiday season, we’ve taken a deep dive into the planning and executing on digital marketing campaigns for the education industry.

9 November 2018

We’ll use two hypothetical clients—one in finance and one in fashion to help illustrate the various tactics and channels an inbound marketer might use.

8 November 2018

Tribune will launch Taboola Feed exclusively, including incredible brands such as the Chicago Tribune, the Baltimore Sun, and the Orlando Sentinel.

7 November 2018

You’ve got to have a plan for distribution. To help you start building one, here’s an overview of a few content distribution tools you might like to use.

7 November 2018

As VP of IT at Taboola, my teams and I are overwhelmed with logs, pinned down by the rate and volume of them. The job of the Production Site Reliability Engineering (SRE) team in Taboola is to keep the technology running smoothly and bring in as many insights as we can from the system, making sure that any and every technical issue (that isn’t self healing or contained) is dealt with quickly. We also support this torrent of incoming data to make sure that any insights that can be gleaned from this data are found. With over 1B users discovering what’s interesting and new through the Taboola Feed, we can’t drop the ball or stop thinking about our logs, log management, where to store them and how to process them. This is the challenge of processing over one million lines of logs every second. To address this challenge, we engaged […]

6 November 2018

Beauty and Fashion marketers, check out these data-driven insights to back your targeting strategy and creative process this holiday season.

6 November 2018

  The web is full of third-party scripts. Sites use them for ads, analytics, retargeting, and more. But this isn’t always the whole story. Scripts are unpredictable, they execute code, but you don’t know what this code actually does. With Taboola’s advertising video player solution, we struggle with 3rd party scripts daily. Working with different advertisers has exposed us to a variety of malicious behavior: sound violations, auto scroll and change page DOM are just some of them. In this post we’ll take a closer look at how we detect sound violations.   Steer clear of 3rd party script risks A sound violation is a state in which the video plays sound without user interaction. Several advertisers do this, to ensure that the user will notice their ads. We struggled with this often and received lots of complaints from publishers. Sound violations should be prevented by the video player, but […]

6 November 2018

A recent survey run by IAB found that six-second ads were the top format for marketers today. Here’s what IAB Brand Direct Summit panelists had to say.

2 November 2018

These 12 landing pages have these three elements in common, but each uses them in very different ways. Check out the top contenders.

31 October 2018

The good news, there’s definitely been progress of late. Industry leaders speak on three important steps to achieving true programmatic transparency.

28 October 2018

So you just finished designing that great neural network architecture of yours. It has a blazing number of 300 fully connected layers interleaved with 200 convolutional layers with 20 channels each, where the result is fed as the seed of a glorious bidirectional stacked LSTM with a pinch of attention. After training you get an accuracy of 99.99%, and you’re ready to ship it to production. But then you realize the production constraints won’t allow you to run inference using this beast. You need the inference to be done in under 200 milliseconds. In other words, you need to chop off half of the layers, give up on using convolutions, and let’s not get started about the costly LSTM… If only you could make that amazing model faster! Sometimes you can Here at Taboola we did it. Well, not exactly… Let me explain. One of our models has to predict […]

23 October 2018

We’re bringing personalized quality news experience to vivo, the 5th largest smartphone manufacturer in the world. Taboola recommendations are coming to mobile devices.

18 October 2018

Business and technology products aren’t always the easiest to market. We know the right time, place, and creative trends to make your digital campaign soar.

17 October 2018

Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.

17 October 2018

As a team member in the Scale Performance Data group of Taboola’s R&D, I had the opportunity to develop a mechanism which prioritizes the consumption of Kafka topics. I did so to tackle a challenge we had of handling messages that are being sent from hundreds of frontend servers around the world by our time-series based backend servers. In this post, I will focus on three things. Why we needed such a mechanism – the problem Code snippets showing how I put said mechanism in place  – the solution Issues I faced with Kafka – bumpers on the way to the solution Prerequisites Assume you have basic knowledge in: Java multithreading multithreading in Java Kafka Data coming from all over the world needs to be divided by minutes Taboola has a few hundred frontend servers. They serve more than half a million requests per minute – and this number grows steadily. […]

16 October 2018

We sat down with Jill Orr, COO of Eyeota to discuss what’s relevant for advertisers when considering third-party data solutions.

15 October 2018

The most important metric you can use is CAC. Avoiding calculation mistakes isn’t hard once you understand the formula for customer acquisition costs.

10 October 2018

We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.

10 October 2018

Imagine you’re walking down the street and you see a nice car you’re thinking of buying. Just by pointing your phone camera, you can see relevant content about that car. How cool is that?! That was our team’s idea that awarded us first place in the recent Taboola R&D hackathon aptly named – Taboola Zoom!   Every year Taboola holds a global R&D hackathon for its 350+ engineers aimed at creating ideas for cool potential products or just some fun experiments in general. This year, 33 teams worked for 36 hours to come up with ideas that are both awesome and helpful to Taboola. Some of the highlights included a tool that can accurately predict the users’ gender based on their browsing activity and an integration to social networks for Taboola Feed. Our team decided to create an AR (Augmented Reality) application that allows a user to get content recommendations, […]

9 October 2018

Warhol accomplished much, including making art accessible and relatable. He pulled art out of the high brow and brought it to consumers. Brands, take note.

9 October 2018

The truth that made popular video brands successful is simultaneously the one truth many video marketers today are ignoring.

8 October 2018

This is the ultimate content marketing guide in simple terms: what is content marketing and why use it? How do you get started? How does it drive sales?

5 October 2018

Conversations about video advertising reverberated throughout Adweek. Here’s what our CEO, Snap, Twitter and Blue449 had to say.

4 October 2018

Generating sufficient organic traffic takes a long time, starting with paid traffic is a great way to grow your visibility online to your target audience.

2 October 2018

The best way to know what’s going on inside the minds of today’s CMOs as it relates to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to participate in its first annual CMO Report. Though the report does not indicate the precise number of participants, it reveals many useful insights extracted from the results. Based on the landing page they created for those who wish to download a 66-page copy of The Nielsen CMO Report 2018, it appears the finding they found most significant is… Only 1 in 4 marketers are highly confident they can quantify ROI. Digital media earned a slight edge over traditional media in this regard. Very slight. I can’t help but arrive at the clichéd conclusion: the more things change, the more things stay the same. I’ll break that down, in reverse: Things stay the same—Marketers are most concerned with […]

28 September 2018

Today, we are over 1,000 Taboolars strong. Here’s our CEO, Adam Singolda, on how we got here, where we’re going and the people who helped us get here.

27 September 2018

We’ll break down what you can do today, and in the long-run, for the highest-impact use of your marketing budget to increase website traffic.

25 September 2018

Landing pages serve a single purpose—they insight your website visitors to take action. At the end of the day, that’s what you’re trying to achieve, right?

20 September 2018

We are excited to announce our latest partnership with Unbounce—the leading landing page and conversion platform for marketers and agencies.

19 September 2018

Content advertising is advertising your content. Yes, literally. You pay for exposure, or clicks. Here’s why to use it and how.

18 September 2018

When the buyer’s journey works in your favor, it’s helpful to view them as progressing through the stages of knowing, then liking, then trusting your brand.

18 September 2018

Introduction One of the key creative aspects of an advertisement is choosing the image that will appear alongside the advertisement text. The advertisers aim is to select an image that will draw the attention of the users and get them to click on the add, while remaining relevant to the advertisement text.   Say that you’re an advertizer wanting to place a new ad titled “15 healthy dishes you must try”. There are endless possibilities of choosing the image thumbnail to go along with this title, clearly some more clickable than others. One can apply best practices in choosing the thumbnail, but manually searching for the best image (out of possibly thousands that fit this title) is time consuming and impractical. Moreover, there is no clear way of quantifying how much an image is related to a title and more importantly – how clickable the image is, compared to other […]

17 September 2018

Goal-oriented users are what you tend to focus on when you optimize for search. The explorers are a bit tougher—here’s who to focus on.

14 September 2018

Mirko Caspar, Co-CEO of Mister Spex, on their digital strategy, and how they’ve disrupted eyewear by placing the customer at the center of that strategy.

13 September 2018

Want to know how to develop an effective content marketing strategy that achieves business goals and revenue? Here’s the steps for a winning marketing plan.

12 September 2018

Axel Springer’s BILD Group will use Taboola’s core recommendation deep learning driven technology and editorial Newsroom insights.

11 September 2018

We are proud to have released the New Taboola Pixel, which brings many improvements to your ability to make the most out of your Taboola campaigns.

5 September 2018

There’s been a lot of worried talk among digital advertisers and publishers about the decline in consumer attention spans. New research reveals a solution.

4 September 2018

Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.

29 August 2018

In this guide, we break down what CRO is, why it’s valuable, how to do it, and highlight some successful CRO case studies.

27 August 2018

Smart Bid is a new bidding feature that helps you maximize campaign performance by automatically adjusting your baseline bid.

27 August 2018

What do your content consumers do to fill ‘empty’ moments? There’s a high chance they’re using their phone—here’s why you need an infinite feed on mobile.

23 August 2018

Modern marketers populate the web with millions of blog posts every day in the interest of getting discovered via search, and it might be doing squat.

21 August 2018

In the first post of the series we discussed three types of uncertainty that can affect your model – data uncertainty, model uncertainty and measurement uncertainty. In the second post we talked about various methods to handle the model uncertainty specifically . Then, in our third post we showed how we can use the model’s uncertainty to encourage exploration of new items in recommender systems. Wouldn’t it be great if we can handle all three types of uncertainty in a principled way using one unified model? In this post we’ll show you how we at Taboola implemented a neural network that estimates both the probability of an item being relevant to the user, as well as the uncertainty of this prediction.   Let’s jump to the deep water A picture is worth a thousand words, isn’t it? And a picture containing a thousand neurons?… In any case, this is the […]

21 August 2018

Labor Day auto marketers, we’ve got the data you need—including device, keyword and image trends to help you run the best possible digital campaign.

20 August 2018

In this post, we’re going to share best practices for writing and building a high converting landing page.

14 August 2018

Now that we know what uncertainty types exist and learned some ways to model them, we can start talking about how to use them in our application. In this post we’ll introduce the exploration-exploitation problem and show you how uncertainty can help in solving it. We’ll focus on exploration in recommender systems, but the same idea can be applied in many applications of reinforcement learning – self driving cars, robots, etc.   Problem Setting The goal of a recommender system is to recommend items that the users might find relevant. At Taboola, relevance is expressed via a click: we show a widget containing content recommendations, and the users choose if they want to click on one of the items. The probability of the user clicking on an item is called Click Through Rate (CTR). If we knew the CTR of all the items, the problem of which items to recommend […]

13 August 2018

As more and more of publisher’s audiences are consuming content on smartphones. We’ve ran tests on infinite feed-related behavior—check out the results.

7 August 2018

We’re excited to announce that now available to all managed-service video clients, Taboola offers an in-house creative studio to customize your videos.

7 August 2018

Artificial intelligence (AI) as it applies to marketing, as told by Paul Roetzer of the Marketing Artificial Intelligence Institute.

6 August 2018

Understanding what a model doesn’t know is important both from the practitioner’s perspective and for the end users of many different machine learning applications. In our previous blog post we discussed the different types of uncertainty. We explained how we can use it to interpret and debug our models. In this post we’ll discuss different ways to obtain uncertainty in Deep Neural Networks. Let’s start by looking at neural networks from a Bayesian perspective.   Bayesian learning 101 Bayesian statistics allow us to draw conclusions based on both evidence (data) and our prior knowledge about the world. This is often contrasted with frequentist statistics which only consider evidence. The prior knowledge captures our belief on which model generated the data, or what the weights of that model are. We can represent this belief using a prior distribution p(w) over the model’s weights. As we collect more data we update the […]

3 August 2018

Want to rightfully proclaim you know exactly how to invest dollars that get results? Performance marketing should be your focus.

3 August 2018

Publishers—when you’re publishing articles, videos, photos or any other type of media regularly, consider these ten plugins for the best experience.

1 August 2018

There are few events that impact global internet traffic like the World Cup. People stopped what they were doing for it—here’s what happened.

30 July 2018

As deep neural networks (DNN) become more powerful, their complexity increases. This complexity introduces new challenges, including model interpretability. Interpretability is crucial in order to build models that are more robust and resistant to adversarial attacks. Moreover, designing a model for a new, not well researched domain is challenging and being able to interpret what the model is doing can help us in the process. The importance of model interpretation has driven researchers to develop a variety of methods over the past few years and an entire workshop was dedicated to this subject at the NIPS conference last year. These methods include: LIME: a method to explain a model’s prediction via local linear approximation Activation Maximization: a method for understanding which input patterns produce maximal model response Feature Visualizations Embedding a DNN’s layer into a low dimensional explanation space Employing methods from cognitive psychology Uncertainty estimation methods – the focus of […]

27 July 2018

The most successful brands are aggressive in their approach to data. Turns out, data sets up leaders for success in three specific ways.

26 July 2018

We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.

24 July 2018

If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.

19 July 2018

Infinite feeds have been proven to keep consumers engaged. We’ll explore how a specific cognitive bias, related to investment, affects this behavior.

10 July 2018

We recently spoke with several leading SME representatives about how they’re using content marketing to grow their businesses. Here’s what they said.

9 July 2018

Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it.

7 July 2018

A landing page is created specifically for the purpose of a marketing or ad campaign, and has a strong CTA—here’s how to create a good one.

5 July 2018

At this year’s summit, you couldn’t miss the sound of publishers searching for answers. Traffic and revenue is harder to find. Here’s the industry’s take.

3 July 2018

Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties.

2 July 2018

Marketers in dating, stand to attention—science tells us that seasons have a huge impact on consumers’ moods. We’ve got the data to help you strategize.

27 June 2018

Greg Herbst, VP of Audience Solutions at Bombora, discusses what they’re about and advice for advertisers incorporating data into their digital strategy.

26 June 2018

This post offers insights from Libris by Photoshelter and Contently on visual content and storytelling, as well from a recent panel discussion on the topic.

20 June 2018

Lena Sakaguchi, Merchandiser for So-net Media Networks (SMN) discusses trends in programmatic advertising, and tips for brands and agencies in the space.

18 June 2018

For Cannes Lions this year, we sat down with our neighbor at the festival, Mark Pearlstein of DoubleVerify for the ultimate 3-part brand safety strategy.

14 June 2018

Now that more than a year has passed since our first deep learning project emerged, we have had to keep moving forward and delivering the best models we can. Doing so has involved a lot of research, trying out different models, from as simple as bag-of-words, LSTM and CNN, to the more advanced attention, MDN and multi-task learning. Even the simplest model we tried has many hyperparameters, and tuning these might be even more important than the actual architecture we ended up using – in terms of the model’s accuracy. Although there’s a lot of active research in the field of hyperparameter tuning (see 1, 2, 3), implementing this tuning process has evaded the spotlight. If you go around and ask people how they tune their models, their most likely answer will be “just write a script that does it for you”. Well, that’s easier said than done… Apparently, there […]

13 June 2018