All Stories

26 March 2024

GenAI Ad Maker helps kickstart your ad campaigns on Taboola with ease, and generate more efficient, high-quality assets to improve performance at scale.

25 March 2024

The successful integration of LLMs has expanded news coverage on local publishers’ websites, akin to editors’ broader context, potentially enhancing coverage outcomes, albeit with considerations for latency and cost implications.

21 March 2024

The 2024 U.S. Taboola Sales Kick-Off (SKO) ended with participants setting a positive tone for Taboola’s vision to be the premier recommendation engine for the open web.

19 March 2024

Taboola has partnered with Sistas In Sales. Meet the featured women from Taboola.

28 February 2024

Discover female pioneers who shaped digital advertising, from Helen Lansdowne Resor to Susan Wojcicki. Empower the next generation of female leaders in digital marketing.

20 February 2024

This article explores the implementation of real-time language synchronization between a web app and a browser extension. SEO title can be the same.

13 February 2024

How Taboola took our CDC infrastructure to the next level.

8 February 2024

Taboola looked at football readership data to learn more about online interest in the big game and predict the winner.

8 February 2024

Raz Vakil, Taboola’s Director of R&D, emphasizes the company’s vibrant culture, focus on growth, and innovation, citing trust, feedback, and community as crucial factors in his success.

7 February 2024

Taboola experts analyzed top-performing ads across Yahoo, culminating in the Yahoo-Focused Global Creative Trends Playbook.

5 February 2024

Taboola Noir, Taboola’s ERG, champions support for black employees, emphasizing diversity, community, and professional growth.

31 January 2024

Discover GA4 attribution models. Learn how GA4 attribution models work with our comprehensive and easy guide to Google Analytics 4.

23 January 2024

With Dry January trends on the rise, publishers and advertisers in health-related verticals should leverage growing interest in non-alcoholic spirits, providing engaging content and campaigns for health-conscious consumers.

4 January 2024

Discover the power of multi-touch attribution in your marketing strategy. Explore essential strategies and reporting tools to maximise ROI.

3 January 2024

Discover how to avoid the common attribution mistakes and errors in your marketing analysis. Learn our expert tips and strategies!

2 January 2024

Discover the power of mobile attribution and learn top strategies for tracking and optimizing your mobile marketing campaigns with our insights.

28 December 2023

Discover the art of selecting the perfect attribution model for your business. Dive into our comprehensive guide for step-by-step insights!

28 December 2023

Taboola is looking back at what defined 2023 with a summary of the most-read stories and categories in the United States from the Taboola Network.

27 December 2023

As the year ends, delve into the top read internet topics by category across the Taboola publisher network.

19 December 2023

Discover tips, best practices, and success stories with Maximize Conversions to enhance performance, explore real-world examples, and achieve positive campaign ROI.

13 December 2023

Cyber Week’s shopping trends, dissected by Skimlinks, reveal Black Friday and Cyber Monday insights on categories, merchants, and products, guiding holiday content strategies for the remaining season.

12 December 2023

Daniela, a LATAM Growth Advertising Account Director at Taboola, faced visa challenges but found support in a chance encounter with CEO Adam, leading to a rewarding six-year journey at Taboola.

11 December 2023

Skimlinks, a Taboola company, analyzed Black Friday data to reveal global and regional consumer trends, decipher behaviors, and spotlight key verticals driving Cyber Week engagement and conversions. Header in attachments.

8 December 2023

Discover the evolution of Chrome extension development beyond Redux in the age of Manifest v3. Explore challenges, alternatives, and efficient solutions for state management, caching, and messaging. Learn the benefits of streamlining architecture, empowering content scripts, and future-proofing development.

1 December 2023

Discover efficient state management and seamless communication in Chrome extension development with React. From transitioning away from Redux to handling shared and local states, explore practical code fragments for fetching information and broadcasting updates.

28 November 2023

Discover why SEO and CRO should work together and how to combine SEO conversion optimization for better marketing performance.

27 November 2023

How to promote affiliate marketing? Find here the top affiliate marketing promotion methods and techniques to boost your business. Promote your affiliate links.

22 November 2023

How do you improve the conversion rate of your online store? Discover the 13 strategies to improve your E-commerce conversion rate.

20 November 2023

Taboola and Skimlinks reveal 2023 shopping trends: top retailers, key categories, and impactful events driving this year’s gifting.

14 November 2023

Dan Pecoraro, Taboola Advertising Sales Manager, shares his “10 guidelines for happiness,” transforming his career journey into a story of pursuing dreams and defining personal happiness.

8 November 2023

At DMEXCO 2023, Taboola’s CEO, Adam Singolda, and ERGO’s John-Paul Pieper discussed ‘GenAI: Can We Be Friends?’—addressing key questions on technology’s impact on advertising creativity, marketing, and the future of human marketers.

3 November 2023

Maximize Q4 ad ROI: Plan strategically, align budgets, A/B test, and use past data insights for holiday success. – SEO title: Maximize Q4 Ad ROI with these Strategies

20 October 2023

Publishers in 2023 grapple with revenue diversification, dependency on search engines, AI’s threats to their business models, and the potential benefits of embracing AI technology.

17 October 2023

Eva Rose shares her journey into people management at Taboola, where her potential and perspective were valued. She received support from resources, including a career coach, and successfully returned to work after maternity leave, inspiring growth within her team.

16 October 2023

Taboolars celebrated Hispanic Heritage Month with engaging activities, including Cafecito sessions, Salsa dance lessons, cocktail making, and a diverse array of Latinx/Hispanic foods, promoting diversity, inclusion, and appreciation for these cultures.

12 October 2023

Discover effective strategies to tackle common ecommerce challenges and optimize your online business with Taboola’s ultimate guide from real case studies.

6 October 2023

Explore the evolving world of AI and its impact on business leaders. Join the discussion on generative AI, personalization, data challenges, and ethical considerations in the latest blog post.

29 September 2023

Discover effective strategies to boost your ecommerce ROI! From conversion rate optimization (CRO), to SEO, to PPC – find the best strategy for your business!

27 September 2023

Learn how to manage concurrency in Chrome extensions effectively. Explore the challenges of concurrent resource requests and discover a powerful lock mechanism for synchronized access. Ensure a smooth user experience and predictable behavior for your extension development.

20 September 2023

Elevate lead generation with SEO, PPC, content, social, email & mobile strategies. Refine and thrive in e-commerce

19 September 2023

Kristine Gaviola shares her eight-year journey at Taboola, highlighting the company’s product team involvement, her career progression, and the importance of work-life balance.

12 September 2023

Taboola’s Maximize Conversions bidding strategy helps advertisers drive more conversions and improve performance at scale.

31 August 2023

The Barbie movie is a valuable case study in content marketing that any marketer can learn from

30 August 2023

Taboola and Yahoo discuss their 30-year strategic partnership at the 2023 Ad Age Small Agency Conference.

24 August 2023

Prepare for the winter holidays with industry-specific creative insights to engage consumers effectively, featuring tips for beauty, technology, fashion, health, travel, home & garden, food & beverages advertisers.

22 August 2023

Gear up for the winter holidays with Taboola’s Q4 2023 Holiday Creative Playbook, offering data-backed insights and creative tips to help advertisers capture consumer attention and drive engagement across various verticals.

16 August 2023

Generative AI in newsrooms offers efficiency and personalized content potential, needing guidelines for transparency and accuracy; careful integration is advised amid changing search dynamics.

14 August 2023

Learn effective growth strategies and challenges involved in scaling your affiliate marketing business for long-term success.

11 August 2023

The Taboola Creative Shop has shared their expert strategies for the Holiday Advertising Funnel in Taboola’s Q4 2023 Holiday Creative Playbook.

10 August 2023

A comprehensive guide offering insights, trends, and creative strategies for advertisers in the healthcare industry

9 August 2023

In 2023, holiday creative campaigns should focus on capturing attention, highlighting essentials, and making shopping easy for customers.

8 August 2023

Sam Rothberg’s career journey at Taboola shows that it is possible to transition into a new career path and achieve success with the right support and mindset.

7 August 2023

Learn how the Achilles Project optimized our monorepo’s build process, selecting tests at the class level to save time and resources. Discover the significant 3-minute build time improvement and increased code stability, empowering developers to deliver high-quality code confidently.

4 August 2023

Amazon Prime Day 2023 results provide insights for advertisers and publishers on consumer trends and popular products and emphasize the significance of creating engaging content and campaigns to drive sales in preparation for the upcoming holiday shopping season.

24 July 2023

In this blog Taboola reviews the pros and cons of using recursion in JavaScript, and suggest an alternative using generators.

12 July 2023

Taboola has introduced a Generative AI solution for advertisers, enabling the creation of personalized ads with optimized headlines, descriptions, and images. Using AI tools, advertisers can generate multiple ad variations quickly and affordably, saving time and resources while improving campaign performance and tailoring ads to individual customers.

26 June 2023

This article discusses how publishers and retailers can leverage Amazon Prime Day 2023 to drive traffic, sales, and engagement by highlighting alternative Prime Day deals, promoting certain products, and utilizing strategies such as Taboola’s real-time insights and Title Analyzer.

23 June 2023

The article highlights Taboola’s celebration of Pride Month by embracing diversity and inclusivity through various events and initiatives across different regions.

21 June 2023

Choose the right creatives for your campaigns with these insights specific to the Travel vertical from across the Taboola network.

21 June 2023

Choose the right creatives for your campaigns with these insights specific to the Tech vertical from across the Taboola network.

21 June 2023

Stay ahead with the the Taboola Creative Playbook for Quick-Service Restaurants, Food & Beverage, and Delivery Apps.

21 June 2023

Choose the right creatives for your campaigns with these insights specific to the Gaming vertical from across the Taboola network

21 June 2023

Taboola’s global strategists and experts pulled data from Taboola’s vast readership network to see just how finance audiences are engaging with content

21 June 2023

Choose the right creatives for your campaigns with these insights specific to the Automotive vertical from across the Taboola network.

19 June 2023

Join Taboola on their ambitious journey of migrating Spark workload from CPU to GPU acceleration. Discover the motivation, challenges, and achievements of this leading content recommendation company. Gain insights into performance enhancements, hardware optimizations, and future prospects.

15 June 2023

Learn how to boost content performance with Chat GPT in 3 easy steps. Utilize generative AI to optimize native advertising efforts and engage your audience.

12 June 2023

Explore the transition from oVirt to KubeVirt and the advantages it brings. Learn about seamless integration with Kubernetes, customizable virtualization, and efficient resource utilization. Discover how ArgoCD simplifies continuous deployment and how Argo Events automates tasks based on events. Dive into using cdk8s for customizing Kubernetes objects and managing multi-region DNS with CoreDNS.

15 May 2023

The article discusses the benefits of CPA (Cost Per Acquisition) networks for affiliate marketers and highlights several reliable and scalable CPA networks. It emphasizes the efficiency and scalability of working with a CPA network, which aggregates products and offers for affiliates, saving time and allowing them to focus on generating traffic and tracking profits.

12 May 2023

Mother’s Day spending is expected to reach a record of $35.7 billion in 2023, indicating an opportunity for advertisers and publishers. By analyzing Taboola readership data and commerce trends, advertisers can gain insights into consumer behavior and plan their marketing campaigns accordingly, while publishers can create engaging e-commerce content tailored to moms and their families.

9 May 2023

Did you know May is Mental Health Awareness Month? Join Taboola to help increase awareness about mental health and wellness.

8 May 2023

Taboola has analyzed data on its advertiser and publisher networks to see which campaigns and content drove the most engagement around Presidents’ Day. Articles about specific brands, promotions offering big savings and items in the home and fashion categories were popular, while ad visuals with color, people, photos, close-up shots and no text performed well.

20 April 2023

Women in Leadership Lessons & Learnings Meta: To celebrate Women’s History Month, Taboola hosted a Women in Leadership event with professionals from Bloomberg, SHE Media, and 4A’s

10 April 2023

Learn how Taboola, a company with over 500 million daily active users, overcame challenges of upgrading their infrastructure with Kubernetes. They moved away from Puppet, adopted Kubeadm, and created an automated upgrade service for zero downtime.

6 April 2023

In this blog post, Taboola explores the use of generative AI tools such as ChatGPT in content marketing. Taboola offers simple ways to use ChatGPT to optimize and improve ad copy, email marketing, landing pages, SEO, and repurposing content.

30 March 2023

Experts from The Independent, Time Out, and Platia Digital discussed AI-powered personalization tools, human-AI collaboration, benefits, challenges, and real-time data usage in newsrooms during a Taboola panel.

28 March 2023

Women still face workplace challenges hindering success. Businesses can foster equality through policies, leadership roles, flexibility, leave, and ERGs. Taboola exemplifies this.

27 March 2023

Drive app downloads directly from your mobile ads with Taboola’s new App Install format. Cut out the extra step and increase conversions. Learn more and get started today.

24 March 2023

In Taboola’s interview with Emiliano Amicuzi, Co-Founder & CEO of BidBerry, we take a look at how BidBerry has leveraged Taboola’s products and features to achieve success.

22 March 2023

Taboola Founder & CEO Adam Singolda interviews Bloomberg Media’s CEO Scott Havens about how the company is investing and thriving, as well as how Taboola fits into its strategy in order to increase awareness and acquisition of subscribers.

16 March 2023

Taboola pulled insights and takeaways from 2023’s Big Game advertisers. Use these tips to build clickworthy ads and optimize performance for your ad campaigns.

15 March 2023

Looking for a better way to reach high-converting audiences in a world without tracking cookies and limited ad targeting options? Look no further than native ads. These non-intrusive and contextually targeted ad formats blend seamlessly into the surrounding environment, delivering a superior user experience that’s proven to drive results. With native ads, marketers can achieve better ad placement, increased ad relevancy, and more effective contextual targeting, all while enjoying a positive ROI. So why wait? Start exploring the power of native ads today and discover a better way to reach the audiences that matter most.

14 March 2023

We pulled Valentine’s Day insights from Taboola’s advertisers and publishers and purchase trends from Skimlinks to see which ads and stories resonated with customers.

13 March 2023

Predicting the NCAA Tournament champion is tough. Our publisher partner data can help create your March Madness brackets. Looking to reach basketball fans? Try Taboola’s Premium Sports Package.

10 March 2023

Taboola and Yahoo hosted an investor event after announcing their 30-year partnership to share information on their joint vision, rollout plan, and financial benefit. The event featured sessions from Taboola ‘s Founder & CEO Adam Singolda, Yahoo’s CEO Jim Lanzone, Taboola’s President & COO Eldad Maniv, and others.

9 March 2023

Gain insights from a first-time team lead’s experience in advertising. Learn how to lead with care, delegate tasks, communicate transparently, and maximize team potential.

28 February 2023

In this interview between Adam Singolda, CEO and Founder of Taboola, and David Steinberg, Founder and CEO of Zeta Global, they discuss the future of the advertising ecosystem, Zeta’s evolution, the growing interest in CTV, and the importance of creating attribution models aligned with marketers’ objectives. The conversation also covers topics such as e-commerce, personalization, TikTok, and Web 3.0, among other insights.

20 February 2023

Barbie? Oppenheimer? Past Lives? See the 2024 Oscar predicted winners based on data from Taboola’s publisher network in the US.

16 February 2023

This article provides insights into creative trends and best practices for entertainment advertisers based on the 80th Golden Globes. Advertisers should start their campaigns on the day of the event and run them for about two weeks afterward. Advertisers should also use native ads with illustrations, no text, color, and close-up shots, Taboola Title Analyzer, and consider automating with SmartBid, using high impact placements, and creating motion ads for better targeting.

6 February 2023

Learn how the Taboola team doubled the performance of their machine learning pipeline by optimizing the use of their GPU resources. Discover how they achieved increased throughput, reduced hardware costs, and improved recommendation engine AI.

31 January 2023

Adele? Lizzo? Harry Styles? Doja Cat? See the 2023 Grammy Awards predicted winners based on data from our publisher network in the US.

30 January 2023

How did Sheri Bachstein’s influence and direction helped The Weather Company transition from a weather website into a global content brand? Watch the interview here!

26 January 2023

Learn about the changes in ad campaign tracking in 2023. Understand how privacy concerns and outdated technology are affecting the industry and the actions companies like Voluum are taking to stay ahead of the game. Discover the importance of ad tracking for digital marketing profitability and the methods used for tracking.

24 January 2023

Stay ahead of the game in 2023 with predictions from Connexity and Skimlinks on e-commerce trends, fast-growing retailers and key events to watch out for. Build your strategies to increase revenue and performance with this insight.

23 January 2023

Uncover the top consumer purchase trends of December 2022, including streaming, gifts for her, and athleisure wear. Learn how to use these insights to improve your content strategy and native campaigns.

20 January 2023

We’re experts on campaigns that run on news and other sites and sharing our expertise to support you in adapting your social media campaigns.

11 January 2023

Brands who worked with Taboola met critical KPIs across the board consistently in comparison to Kantar’s verticalized industry benchmarks. Check out the highlights that Taboola found!

3 January 2023

What is in store for the 80th Annual Golden Globes? Let’s see what the data is saying!

29 December 2022

We designed the Taboola WordPress Plugin 2 to make monetization easy and effective — so you can keep your site running smoothly and generating revenue.

27 December 2022

2022 had quite the headlines this year and we are here to highlight which topics kept readers interested and had the most pageviews.

21 December 2022

This year’s theme of Bloomfest was the F word – ranging from Feminism to Family, Friendship, Fortitude, Fearlessness and ultimately, our Future as women and as an industry.

16 December 2022

Affiliate data from Skimlinks showed us what consumers focused on buying online in November. Check it out here!

9 December 2022

Skimlinks provided the data for the most purchased products this year, let’s see what they have for us!

28 November 2022

Did you know there were other platforms you can use instead of Google Ads? Read more to learn what else you can use for digital advertising.

28 November 2022

Today is a big day. A big win for the Open Web and a big win for the “good guys.”…

18 November 2022

Investing in a resilient monitoring and alerting system will result in more confidence when performing actions and deploying features on the system.

17 November 2022

Here is how your brand can drive conversions and sales with Motion Ads.

16 November 2022

Affiliate data from Skimlinks showed us what consumers focused on buying online in October. Check it out here!

14 November 2022

What is in store for Black Friday 2022? Let’s see what the data is saying!

31 October 2022

With the holidays coming up, take a look at the predictions Taboola has for Christmas 2022.

28 October 2022

Affiliate data from Skimlinks showed us what consumers focused on buying online in September. Check it out here!

26 October 2022

Take a look at our data and predictions for who would be world champions.

25 October 2022

Taboola advertisers now have direct access to valuable DV360 audience segments and video offerings.

13 October 2022

Which industries are well-poised to weather a tough economy? We think online readership data can tell an important part of that story!

11 October 2022

How do you maximize your native ad results? See with agencies do with their native ads.

7 October 2022

How can brands and publishers navigate the ongoing changing consumer behaviors?

6 October 2022

The Taboola Creative Shop team has analyzed the data just in time for you to start planning your holiday campaigns! Check out what they are predicting for the future of holiday campaigns.

30 September 2022

Taboola’s Create Shop team has analyzed many data points to reveal recommendations you can use to enhance and power your holiday campaigns.

29 September 2022

What are third party cookies, and why is Google eliminating them? Read more to find out!

28 September 2022

With nearly 2 trillion pageviews in more than 28 languages from August 2021 until now, Taboola analyzed the data so you can see the predictions.

26 September 2022

Our journey to find the source of duplicate rows in our Apache Spark jobs.

16 September 2022

Affiliate data from Skimlinks showed us what consumers focused on buying online in August. Check it out here!

9 September 2022

Taboola India hosted a webinar discussion on relationship, relevance, and reliability in the publishing world. Learn more about what our featuring guests had to say about the importance of content recommendation with the right partnerships to stay relevant and successful.

6 September 2022

We concocted our own fantasy football draft based solely on which players and teams rack up the most pageviews on the Taboola publisher network.

6 September 2022

It’s no surprise to see the popularity surrounding the 2022 Emmy Awards and high interest in learning more about this year’s nominees.

26 August 2022

Affiliate data from Skimlinks showed us what consumers primarily focused on buying over the past few months. Check it out here!

18 August 2022

Are you an advertiser and trying to think of ways to make sure your brand doesn’t fall behind during a recession? Check out Taboola’s recession marketing creative strategies here.

17 August 2022

We looked at data for Amazon Prime Day sales and alternatives to see what actually happened: Top Products, Articles, and Countries

15 August 2022

With back-to-school shopping season approaching quickly, Taboola has pulled some insights for you to use.

8 August 2022

Looking to upgrade your data pipeline to Spark3? Taboola had some issues during the upgrade, and we want to share them with you.

5 August 2022

Taboola has all you need to know about email automation and how to ensure your campaign is effective.

3 August 2022

With International Cat and Dog Days approaching, check out Taboola’s marketing insights and tips!

20 July 2022

Marketing during uncertain times – be it economical, political, or otherwise – needs to be handled with care. Learn more here!

18 July 2022

Check out Taboola’s recession marketing best practices for helpful tips on building engaging ad creative through economic uncertainty.

13 July 2022

Check out these Skimlinks publisher data insights from May and June!

8 July 2022

Check out the Redux Toolkit to see what else they have to offer!

28 June 2022

Brand awareness improves 26% with native video in the marketing mix, with a strong impact on favorability, consideration, and brand image.

27 June 2022

At Taboola, we celebrate diversity and champion equality for all, regardless of race, religion, sexual identity, or any other factor.

27 June 2022

Check out Taboola’s back-to-school marketing guide for publishers and advertisers in the Fashion vertical. Learn all about last year’s product and content trends, what’s in store for this year, and more.

24 June 2022

The United States Supreme Court has overturned the 1973 landmark Roe v. Wade decision. See how readership has risen since.

23 June 2022

It’s time to prep your back-to-school campaigns. Check out strategies that will take you to the head of the class!

17 June 2022

It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.

17 June 2022

This Pride Month, the question is: How can brands make a real impact with their Pride Month efforts and avoid becoming another PR blunder?

14 June 2022

Amazon Prime Day 2022 is expected to be bigger than ever as consumers seek out back-to-school sales and discounts on hot-ticket tech products.

13 June 2022

How can we as developers, do everything in their power to protect the users of their applications from experiencing ANRs? Let’s find out.

26 May 2022

Their headquarters in Hungary will become a new research and development hub for Taboola.

25 May 2022

Check out these 7 questions Taboola gathered to better define problems.

19 May 2022

With Father’s day coming around, take a look at these marketing strategies that will help your father’s day campaigns.

18 May 2022

We’ve combed through Skimlink’s publisher data, check out to see the trends for April 2022.

11 May 2022

Three Taboola women have been nominated for the Women Leading Change Awards, nominees include outstanding APAC women who lead, inspire, and motivate greatness.

6 May 2022

Taboola’s CEO and Founder, Adam Singolda, sat down with Christian Broughton, the Managing Director of The Independent, to hear how they make strategic editorial decisions using data-driven insights.

4 May 2022

Did you know about Global Running Day? If your brand is in the health, wellness, sports, fitness, or other related verticals, check out these trends for this social holiday!

29 April 2022

Taboola’s CEO and Founder, Adam Singolda, sat down with Christian Broughton, the Managing Director of The Independent, to hear how they make strategic editorial decisions using data-driven insights.

27 April 2022

With Memorial Day right around the corner, let’s see what last year’s trends were and what we can expect for this year.

25 April 2022

As we move into the 2nd quarter of 2022, let’s take a look at what made publishers drive traffic and cash in on sales during March.

22 April 2022

Find the most effective strategies for your brand’s campaigns and goals by learning about the different types of programmatic advertising.

20 April 2022

If you are interested in learning about Real-Time Bidding (RTB), Taboola has everything you need to know here.

15 April 2022

This International Women’s Day we learned how each of us has a responsibility to break the bias, stereotypes, and discrimination women face in the workforce.

13 April 2022

The news industry continues to face significant challenges competing with social platforms, but many publishers are ready to tackle those challenges.

11 April 2022

Mother’s Day is approaching, May 8th, do you know what your brand will be doing?

8 April 2022

Most products don’t have the luxury of retaining users beyond the first session solely on their solid reputations, and in order to do so, we need to optimize for the best user experience possible.

5 April 2022

Have you recently launched a cool new feature you spent so much time on? What data do you use to determine the impact of the feature? Take a look at this blog, this may be just for you!

1 April 2022

Whether you’re just getting started with programmatic advertising or looking to revamp your strategies, it’s important to understand the ins and outs of programmatic so you can build the best deals for your advertising goals and campaigns.

30 March 2022

Ted Lasso has some real-life lessons we can all take in. How is this possible? Take a look!

22 March 2022

Why is it important to remove underperforming features to improve the product’s key metrics? Find out here.

22 March 2022

Did you know there are a number of AI copywriting tools that can help you supercharge your content creation process? Read more to learn how they work and how to incorporate them into your affiliate campaigns

21 March 2022

Adam Singolda celebrating the many publisher partners that have been with Taboola for a decade.

17 March 2022

With Earth Day approaching, have you thought about what you will be doing this year? Read more to learn about this year’s Earth Day and what Taboola has for you!

16 March 2022

You’ve heard the saying that “content is king.” But in the advertising world, context is the new king.

16 March 2022

Check out the native advertising trends for 2022 we gathered to help you. View the statistics and increase your growth and revenue from native ads

14 March 2022

What is a supply-side platform? Taboola has all the answers for you. 

10 March 2022

Did you know that National Puppy Day is March 23rd? Learn more about what Taboola has for you for this paw-some holiday!

9 March 2022

Looking to increase subscribers? Read more to learn how Michael Jochimsen uses real-time data and audience insights to achieve the goal.

8 March 2022

This year, the International Women’s Day (IWD) theme is #BreakTheBias. In celebration of IWD and in support of this year’s theme, we interviewed some women employees on different areas of their lives to discover how they are breaking gender biases in their own way.

7 March 2022

From hybrid work environments and remote working challenges to the metaverse, personalisation, and customer engagement shifts, our experts offered their insights and predictions on the intersection and opportunities of tech, marketing and more for 2022.

1 March 2022

This year’s IWD theme is #BreakTheBias and Taboola will be spreading awareness for a world that is diverse, equitable, and inclusive.

28 February 2022

Power Content and Campaigns with these key data points; Apply the trends to capture reader attention, generate clicks, and boost revenue.

24 February 2022

Parental leave is an important consideration for employees and employers alike. Check out Taboola’s updated global parental leave policy.

17 February 2022

Is there a way to lower Cost Per Action or increase Conversion Rate? There is! Taboola created the Attentive Audience program, learn more about it here.

16 February 2022

Programmatic advertising makes transactions efficient and more effective, streamlining your digital advertising efforts in one technology platform.

15 February 2022

How can businesses harness the power of evolving martech? Ning Ning, Vice President of R&D at Taboola, explains just that.

14 February 2022

To celebrate Black History Month, we have some members of Taboola’s Black ETG group that pulled together a list to highlight Black voices and experiences.

11 February 2022

Want to launch more efficient, targeting and relevant campaigns? Learn more about DSP in programmatic advertising!

9 February 2022

With football’s biggest game approaching, let’s see who is talking trash and how the charts are looking.

3 February 2022

We wanted to see if there was a way we could sync our Kubernetes NetworkPolicies dynamically with tools we already use, like Consul and Calico.

31 January 2022

Besides COVID-19 content, what articles have been capturing readers’ attention in 2022? Read this article to learn more.

28 January 2022

With Presidents Day approaching, brands should release campaigns in the coming weeks to help consumers look for things they didn’t find under the tree.

26 January 2022

We’re excited to introduce “Homepage For You” as part of Taboola Newsroom, a homepage personalization tool.

24 January 2022

Read this article to learn more about what conversions are, how Taboola handle billions of daily events at scale, and how it all presents meaningful data to customers.

20 January 2022

Are you ready for the Beijing Winter Olympics? We are! Learn more about the Beijing Olympics based on our global publisher network’s pageview data.

17 January 2022

With Valentine’s Day approaching, learn more about holiday trends from Taboola and Skimlinks and what you need to know for your marketing strategies.

14 January 2022

With 2020 and 2021 behind us, we have learned a lot during the time of uncertainty. What are we expecting for 2022? Learn more about our predictions.

13 January 2022

Want to learn how to build click-worthy campaigns and launch them with data-backed targeting strategies? Taboola has the data for you!

12 January 2022

Take a look at how UK consumers behaved last year around Valentine’s day compared to this year, and see what you can do for your brand’s holiday campaigning.

11 January 2022

With the new year in full speed, UK readers are working on their health and wellness resolutions. What can your brand do to step up your game and stand out from the competition?

6 January 2022

It is no surprise that there is work that still needs to be done to improve equity, tolerance and inclusion in the industry. Learn more about how U.S. brands and agencies are approaching diversity.

3 January 2022

Are you setting a New Year’s resolution for your brand? This is the perfect time to reflect on your brand and set goals and planning for the new year.

31 December 2021

Taboolars from Mexico to New York volunteered their time to work with students on virtual coding projects over Zoom — continuing our support of diversity, equity, and inclusion (DEI) initiatives.

28 December 2021

Lead generation is the process of putting your brand out there. Learn how lead generation differs from prospecting.

24 December 2021

Kafka is an open-source distributed event streaming platform and something went wrong while working with it. Let’s see how it was investigated and resolved.

23 December 2021

We can all benefit from research to understand which advertising techniques are harmful and obtrusive to the modern user experience.

20 December 2021

A lot has happened in 2021, let’s take a look at the top 30 news topics of 2021 in terms of page views to news articles about the topics.

20 December 2021

2021 had quite the headlines this year and we are here to highlight which topics kept readers interested and had the most pageviews.

16 December 2021

With holiday shopping still in full effect, we put together a list of Holiday Marketing examples to inspire you!

10 December 2021

Let’s break down exactly what you need to know to make this year’s holiday advertising a success.

6 December 2021

Let’s examine what a strong, diverse advertising strategy looks like and how it’s critical for “winning” — which in the advertising world equates to running a successful campaign.

3 December 2021

Find out the secrets to how Taboola deploys and manages the thousands of servers that bring you recommendations every day.

24 November 2021

What’s great about affiliate marketing is that it doesn’t require a huge financial investment – you can start making an income passively with little to no expense.

23 November 2021

If you want a successful online business, you have to get people to your website, but it can take a long time to generate the right amount of organic traffic to put your venture on a firm footing.

19 November 2021

Learn how to prepare for this E-commerce Holiday Season! Discover the most effective strategies & trends to increase your E-commerce holiday sales with Taboola!

18 November 2021

It’s so important to use SEO best practices and insights when creating native ads.

17 November 2021

How can brands reach consumers with creative, effective messages? Taboola CEO Adam Singolda joins a panel of experts at Zeta Live ’21

16 November 2021

The past year has seen greater visibility of and interest in initiatives related to Diversity, Equity, and Inclusion (DEI). But have these initiatives made a difference in the advertising, creative and tech industries?

10 November 2021

What does iOS 14.5 mean for marketers? You came to the right place to find out!

8 November 2021

Today we’re announcing Dimensions, elevating Taboola’s automated bidding technology SmartBid to what we believe is on the frontlines of our industry.

5 November 2021

In the past few years, opportunities for affiliate marketing have exploded across industries and niches.

3 November 2021

Unlock the power of video and increase your e-commerce sales. Explore e-commerce video trends, examples, and strategies with Taboola.

29 October 2021

As the ad ecosystem continues to evolve, it’s more important than ever to integrate all omnichannel advertising options into your strategy.

28 October 2021

Research by Nielsen found that video streaming sites now account for 25% of TV usage, indicating the start of what they predict to be a significant shift in the way we consume media.

27 October 2021

Don’t buy web traffic blindly. Read this extensive guide to understand if you should buy paid traffic for your website and how it works to do it right

25 October 2021

Sometimes your affiliate website needs a boost to get traffic. We’re here to help you understand paid traffic for affiliate marketing & the best sources for it.

21 October 2021

There’s been a lot of moving and shaking beneath the feet of the advertising industry this year. What’s so special about this moment?

21 October 2021

SmartBid is a semi-automatic campaign bidding strategy designed to maximize your conversions.

20 October 2021

Rbox, our recommendation product, is a 3rd party service embedded in publisher sites

15 October 2021

Thanksgiving is set to kick off a busy 2021 holiday shopping season — and advertisers need to be prepared.

14 October 2021

India’s bustling festival season is here, including the Flipkart Big Billion Day Sale in October and Diwali, the biggest buying festival, in November.

13 October 2021

Let’s look at how the auto industry has changed and the opportunity for auto advertisers in the upcoming months.

11 October 2021

Today’s most-engaged media consumers need to be swayed by more than flashy TV commercials, catchy slogans, and jingles.

8 October 2021

Taboola Pride, Taboola’s employee resource group, has compiled a list of some of their favorite movies, books, and audio series that have LGBTQ+ themes.

7 October 2021

In this article you will learn what Samplex is and how it is used to make processing of large raw datasets more efficient.

6 October 2021

When events like this happen, Taboola’s direct relationships with premium publisher partners allows us to quantify the impact on the open web.

5 October 2021

Native ads can help advertisers reach audiences across all stages of the marketing funnel.

1 October 2021

In this article, we’ll show you how writing blogs can be useful for organic traffic, but also for producing marketing and sales-qualified leads that may convert from your website.

29 September 2021

In celebration of the UK’s Black History Month, Taboola’s employee resource groups (ERGs) TaboolaInCulture and Taboola Black are running multiple initiatives in the UK.

29 September 2021

Before you can begin marketing, it’s crucial to decide which marketing channel or channels will best get your brand’s message across.

27 September 2021

We can leverage advertising strategies in something called conversion storytelling.

23 September 2021

Winning the attention of site visitors can be a challenge. That’s why A/B testing tools are so powerful.

20 September 2021

Many R&D buzzwords and acronyms can seem like complex jargon — unnecessary shortcuts for concepts that are already pretty basic.

17 September 2021

Halloween looks like it will overflow with treats for retailers ready to take advantage of the holiday. This year, masks will certainly take on a whole new meaning but let’s see what else is in store for the haunting month ahead.

17 September 2021

Content Marketing Strategies for Breakthrough Results in 2021 & Beyond

16 September 2021

Audience analytics are essential to any modern digital publication. Journalists rely on data to do their job properly.

14 September 2021

Founder and CEO of both UnitedMasters, Steve Stoute and CEO of Taboola, Adam Singolda, have a thought-provoking discussion about diversity at the intersection of music and marketing at DMEXCO.

8 September 2021

Scaling your SaaS business with affiliate marketing isn’t as easy as it seems. But if you follow the correct steps, expect to expand your influence and multiply your revenue over time.

8 September 2021

it’s no surprise to see the popularity surrounding the 2021 Emmy Awards and high interest in learning more about this year’s nominees.

3 September 2021

Due to Taboola’s extensive partnerships with US publishers, from the biggest national and local TV news networks to the largest chains of newspapers, the readership data presented above represents a uniquely broad sample of what topics people are consuming on news sites.

2 September 2021

Recently, we chatted with Urmesh Chandra, lead of digital marketing efforts at PolicyBazaar, about how this online insurance aggregator maximizes marketing efforts using Taboola tools.

31 August 2021

During the pandemic, most companies quickly adapted and moved to a work-from-home model, as a sudden necessity of the lockdown restrictions introduced by efforts to combat the spread of COVID-19.

26 August 2021

So, what is brand suitability? How does it make for a better brand safety experience? How can you transition from brand safety to brand suitability at your company?

25 August 2021

As most people in the UK are beginning to go back to the office full-time or taking up new hybrid ways of working, money matters seem to have risen to the top of their minds this summer.

17 August 2021

With just a couple of tweaks, your calls to action can start working for you rather than against you.

16 August 2021

We announced our plans to acquire Connexity, bringing eCommerce recommendations to the open web. And this is just the beginning.

12 August 2021

We will be looking at 5 organic B2B social media trends to follow by the end of 2021. Let’s get down to business.

10 August 2021

As students prepare to head back into the classroom this year, back-to-school marketers have a major opportunity to reach these excited shoppers with engaging campaigns that drive record sales.

23 July 2021

We’re incredibly excited to announce a definitive agreement to acquire Connexity, one of the largest e-Commerce media platforms on the open web. 

20 July 2021

Needham analyst Laura Martin and Cowen Inc analyst John Blackledge discuss the future of the open web with Taboola CEO Adam Singolda.

12 July 2021

At Taboola, we have worked hard to create and implement an onboarding process that closely replicates the in-person experience.

6 July 2021

Before the Olympic flame is lit and the opening ceremony takes place in Tokyo, we are diving into the open web’s data behind the 2020 Summer Olympic Games.

30 June 2021

Today we’ve reached a big milestone, we’re a public company. Taboola now trades as TBLA on Nasdaq.

24 June 2021

Taboola Pride hosted an internal online event with nearly 200 employee attendees from across the world who came together to celebrate our vibrant LGBTQIA+ community.

21 June 2021

Taboola has been shortlisted for “Best Brand Engagement Campaign” at the 2021 Performance Marketing Awards for our work with box mattress company OTTY.

11 June 2021

Recommended content can help you increase website traffic, get more leads, and boost sales.

9 June 2021

Taboola supplied a wealth of field data from 2019 to provide a baseline from which to extrapolate how attitudes may have changed with the pivotal events of 2020.

8 June 2021

Increase your e-commerce traffic with these tips. Learn effective strategies, examples, and ways to boost sales and elevate your website with Taboola’s insights.

3 June 2021

Here’s a look at what consumers are reading about and clicking on when it comes to travel.

28 May 2021

In a world without cookies, advertisers have a valuable opportunity to completely rethink the way they target and identify audiences.

27 May 2021

The world is not flat, it’s highly nested With over 4 billion page views per day and over 100TB of data collected daily, scale at Taboola is no joke. Our primary data pipe deals with masses of data and endless read paths. Could we optimize our schema for all these read paths? Guess not… Our schema is HUGE and highly nested. After digesting the data, we keep it in hourly Parquet files on HDFS, where each hour consists of about 1-1.5TB of compressed data. Our schema roughly looks like this: root |– userSession: struct | |– maskedIp: long | |– geo: struct | | |– country: string | | |– region: string | | |– city: string | |– pageViews: array | | |– element: struct | | | |– url: string | | | |– referrer: string | | | |– widgets: array | | | | |– element: […]

27 May 2021

With over half the population having received at least one vaccination, our hope for the return of the in-person entertainment industry is restored.

26 May 2021

With Taboola, you can build, distribute, and target your ads to connect with users who are consuming Father’s Day content.

25 May 2021

Successfully increasing user engagement on your website’s content can lead to higher revenue because engaged users are more likely to become brand loyalists.

24 May 2021

With UEFA’s Euro 2020 coming up this summer, fans have already begun to shift their focus towards the championship, making it the most anticipated football (soccer) event of the season.

19 May 2021

A 2020 survey by Gartner revealed that 65% of B2C marketers around the world planned to increase their affiliate marketing spend.

17 May 2021

According to the Eurovision website, 204 million people watched at least one of the three shows in whole or in part in 2016. In 2020, the competition was cancelled due to the COVID-19 pandemic.

14 May 2021

We’ll help you understand the impact of Web Vitals on publishing sites and answer many of the questions publishers have been asking.

14 May 2021

We recently launched Taboola Ads, our brand new dashboard, where advertisers can create and manage campaigns across the web.

13 May 2021

It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.

13 May 2021

Native ads are ads that fit seamlessly into the platform they’re on, so they look like they belong there. Native advertising is almost everywhere these days.

12 May 2021

Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.

11 May 2021

At last count, there were more than 600 million blogs in the world, and the number of bloggers in the U.S. was expected to grow to nearly 32 million in 2020.

10 May 2021

It’s important to understand what native advertising and branded content are, how they differ, and when to use each one to meet your goals.

7 May 2021

Consumer companies, including the industry’s favorite duopoly, rightfully put consumers first. But Facebook and Google too often forget about publishers, their partners on the open web.

5 May 2021

The UK’s Auto industry was hit hard by the COVID-19 pandemic, with new car sales dropping 30% in 2020 — falling to the lowest level in nearly 30 years.

5 May 2021

No matter what industry or niche you’re in, a podcast can provide extra value to your blog audience and help you reach new people.

3 May 2021

Summit Media utilizes Taboola’s Newsroom solution for real-time data insights into content consumption across their network.

30 April 2021

2020 and 2021 saw several record or near-record months for UK household savings growth: for example, in May 2020 alone, £26 billion was deposited.

29 April 2021

Google launched AMP in 2015 to “dramatically improve the performance of the mobile web.” In short, this framework uses HTML code to create fast-loading mobile pages.

22 April 2021

ClutchPoints is one of hundreds of publishers around the world who use Taboola Newsroom, our real-time audience analytics platform

21 April 2021

Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.

7 April 2021

You wrote your code. You even tested it. And now, you are eager to git push it. But how can you verify that it really works? In Taboola, we test our code in production!  In this article, you will see how every software engineer, even on the first day in the company, can test in production – all thanks to a dedicated Jenkins pipeline job and lots of metrics.   How hard is it to test in production? Quite hard. You probably already knew that. Everybody fears that moment when they need to test changes in production. The main reason is that not everyone has the required IT skills. Moreover, people have to repeat error-prone, manual tasks – which might result in downtime and revenue loss. For our release engineers, it was also an unmanageable headache – a “thundering herd”  of developers eager to test their features in production.   […]

31 March 2021

We recently launched Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness.

29 March 2021

The placement of your brand’s message, and the context that surrounds it, can make or break an interaction with someone who hasn’t met you yet, or doesn’t know you well.

26 March 2021

The changes in consumer buying patterns, product supply chains, marketing budgets, and channel plans are becoming more apparent.

25 March 2021

We’re sitting down with the members of TaboolHER about how they view issues of gender equity in the advertising and publishing industry.

25 March 2021

Discover proven e-commerce marketing strategies. Optimizing the website, content marketing, social media marketing, and many more e-commerce strategies.

25 March 2021

We’re sitting down with the members of TaboolHER about how they view issues of gender equity in the advertising and publishing industry.

25 March 2021

Have you ever tried building an infrastructure to upload 150TB a day? Have you ever tried querying over 13PB without going bankrupt? These are some of Taboola’s PV2Google (pageviews to Google) service scale challenges that we deal with in our day to day. In this blog series, we’ll share how we do it, and the challenges we face. In this article (part 1) we’ll focus on the architecture. Part 2 covers the lessons we’ve learned over the years.   Hello, Pageviews! Taboola’s goal is to power recommendations for publishers and advertisers. Our platform serves over 360 billion content recommendations and processes over two billion pageviews a day. Pageview is a record describing recommendations, user activity (such as a click), and much more on a user’s visit to a webpage. Currently, the pageview record has about 1,000 fields. Two billion pageviews generate a huge amount of data. This data is processed […]

25 March 2021

In part 1 of the series we shared the architecture of Taboola’s PV2Google service which uploads over 150TB/day to BigQuery.  In this article (part 2), we’ll share the challenges and lessons we’ve learned over the course of a few years. Lesson 1: queries might be (extremely) expensive We continuously upload pageviews to BigQuery and keep them for six months. This translates to over 13PB of pageviews in BigQuery. Querying the entire dataset would be extremely expensive, about $65K/query (assuming $5/TB).  We apply a few methods and guidelines to substantially reduce this cost: Never use `SELECT *`: BigQuery’s query cost is based on the size of the data scanned. Most queries actually need only a few fields. Hence, selecting only the relevant fields will dramatically reduce the cost of the query. Cluster tables: clustering is a neat BigQuery feature that reduces the scanned row count. With clustering, BigQuery optimizes the data […]

22 March 2021

Unlock the power of eCommerce growth with expert strategies. Learn how to increase online sales, optimize brand visibility, and foster lasting business growth.

17 March 2021

Apple announced upcoming privacy changes to iOS. Specifically, changes to the process of sharing the Identifier for Advertisers with advertisers.

8 March 2021

We have launched #RecommendHER to specifically support women-owned SMBs in industries most affected by COVID-19, like Travel, Retail and Education.

5 March 2021

“You can’t talk about gender equity in the advertising industry without putting it in the context of gender equity in general”, says Cait Rose

5 March 2021

We reached out to Gannett’s Detroit headline testers and content strategy team to find out more about their methods and thought processes.

25 February 2021

We examined trending topics within our network of publisher partners in Australia to understand the interests and concerns of readers.

24 February 2021

When it comes to the impact of Black Lives Matter on the advertising and publishing industry, Nneka Okoli is positive about the changes at Taboola.

24 February 2021

As the pandemic continues, there are signs that shifts in consumer behavior may become permanent, or at least stick around long-term.

23 February 2021

Although the events of the last year have put racial justice, diversity, and equity firmly in the spotlight, the wheels of change are still turning slowly in the advertising and publishing industry.

22 February 2021

We’ll show you why data visualization is important for publishers, our best tips and practices, and what kind of tools you can use to create your own.

19 February 2021

Taboola recently partnered with Qualtrics Metrics to survey 150 agencies and 150 brands about their goals, challenges, and concerns for 2021

19 February 2021

Data is important for delivering better online experiences, but you can’t collect it with total disregard to people’s privacy — and their right to know how their data is used.

19 February 2021

The CCPA aims to better protect people’s data privacy and give California residents more control over how businesses track and use their information online.

17 February 2021

Content marketing is the cornerstone of effective digital marketing. But with so many brands utilizing the same old principles, the marketing atmosphere has become saturated.

16 February 2021

Mothers deserve to be celebrated. In preparation for their big day, brands need to launch relevant and engaging content to reach Mother’s Day shoppers.

14 February 2021

Core Web Vitals apply to all web pages and are currently focused on “three aspects of the user experience — loading, interactivity, and visual stability.”

12 February 2021

2020, the year of COVID-19, brought a lot of changes. We analyzed 70 million monthly clicks to reveal how and when customers consume content in Thailand. 

5 February 2021

On the back of 2020—2021 will continue that “future feeling” 2020 gave us, and here are our CEO’s predictions.

4 February 2021

Who’s off to an early lead in the Super Bowl of buzz? Let’s see what the data says.

29 January 2021

We’ve drawn on our extensive Taboola Trends data to help you win at marketing this Valentine’s Day 2021.

28 January 2021

Speakers also discussed insights from IAS’s recent report — IAS Ripple Effect Online Survey, which included responses from UK consumers.

26 January 2021

Here are five ways native advertising can help you drive affiliate marketing success.

25 January 2021

Today we announced our plan to go public and be listed on the NYSE as “TBLA.” 

19 January 2021

Not all cookies are the same. There are first-party cookies and third-party cookies. Taboola, has our own first-party cookie.

14 January 2021

Taboola Ads — our next-generation media platform designed to provide a simpler, more intuitive way for you to achieve your business goals.

13 January 2021

Running ad campaigns without an attribution model is like ordering food without knowing where it’s coming from. You get it. Attribution models are crucial.

12 January 2021

2020 was quite the year–we focused on trending topics within our network of publisher partners in India to understand the interests and concerns of readers.

30 December 2020

2020 is coming to a close, and before we tell it goodbye (and good riddance), we’re taking a look at the topics people read about most online.

22 December 2020

The top 50 news topics for 2020 in terms of page views to news articles about the topics, as determined by Taboola’s natural language processing AI.

17 December 2020

During the pandemic, the Taboola EMEA team found a creative way to collectively travel 40,000 km (or, circumnavigate the globe) in just 80 days.

15 December 2020

In a recent interview with Taboola, Din shared insights about Tecovas’ evolving marketing strategy, how the brand has adapted during the pandemic.

14 December 2020

Here’s a quick summary of marketing lessons and top products from Black Friday and Cyber Monday 2020 by industry.

10 December 2020

This season, you have to prepare for consumers who have been spending more online than before. In this post, you’ll find 50 holiday marketing examples, broken down by vertical.

9 December 2020

Here’s what advertisers need to know about using first-party data for programmatic marketing.

7 December 2020

Taboola’s ANZ Country Manager on how the advertising industry’s intersection of creativity and data.

1 December 2020

We’ve compiled all of the data, trends, and insights you need to build a campaign that’ll have you stepping into 2021 on the right foot.

24 November 2020

We’re going to look at how 30 retailers are capitalizing on these retail trends and predictions with their Cyber Monday 2022 advertising and marketing campaigns.

23 November 2020

Online competition will be a little fiercer this year, so it’s more critical than ever to make sure your campaigns are the most impactful they can be.

17 November 2020

The insights we’ll cover the aforementioned winter holidays and more, so no matter how your consumers celebrate, you can ensure you’re reaching them effectively.

16 November 2020

As the real estate market continues heating up, marketers need to be extra mindful of how they build campaigns and target their audiences.

10 November 2020

Exactly how the pandemic affected Australia is unique. We took a look at Australian news topics to understand how the coronavirus changed work and play.

9 November 2020

In a recent interview, Taboola copywriter Sydney Mann sat down with Lauren DiGregoria, director of acquisition at Bombas, to learn more about how the brand continues to drive engagement and work with partners like Taboola to reach new audiences across the web.

6 November 2020

Ning Ning was recognized for her acumen in business strategy, her ability to build a high-quality corporate culture, her large investment in social welfare and rave reviews from her colleagues.

6 November 2020

Most businesses are acutely prepared for Black Friday and Cyber Monday, planning marketing campaigns, deals, and product launches to kick off the holiday season well in advance. But what about Singles’ Day?

4 November 2020

Here’s a walkthrough of how you can use Taboola Trends find new, customized ideas for your content topics, keywords, and titles.

3 November 2020

Looking for the best affiliate marketing products to sell? Get a list of the top products and a full guide on where and how to find the right products for you.

3 November 2020

By Ariel Pisetzky and Tarek Shama Taken for Granted Taken for granted. That’s the way most users and even techies think of DNS. Or more precisely, they just don’t think of it at all. DNS is one of those things that for most users is a solved problem. You have a server with very reliable and stable software that can run for a very long time with little maintenance. The resolvers even have a nice built in failover mechanism for a secondary server. So, what more is there to say about this subject? Performance. Performance with DNS services has been seen as a geographical issue for years now. Yes, there have been paid DNS services that are faster at the DNS search level itself, especially if you are talking about complex records that have logic attached to them. Yet, the popular discussion is mostly around the global DNS providers. In […]

2 November 2020

Let’s get into all the ingredients for a successful Thanksgiving marketing in 2020, from readership trends, to creative best practices, to stellar examples.

31 October 2020

If you fall, fall right – a tale of SRE critical incident management By Yehuda Levi, Tal Valani, Ariel Pisetzky & Eli Azulai Imagine this scenario – your data center is down. 1500 servers are down. Each server needs to be handled and monitored and the responsibility for each should be divided between all teammates. Each team is looking after the status of their services. Client facing services are impacted. New information keeps flowing in from different channels and the status of the outage and servers keep changing. How to get the list of the server affected? How to put it all in one place? How to assign responsibility for each? What is the status of each server? How can the internal clients receive ongoing status updates? What happens if a server was intentionally down before the incident? What happens if a more complex issue occurs and the time to […]

30 October 2020

If you want to be a successful affiliate with high ticket affiliate products in 2022, the key is to choose the one that match your audience’s interest best.

30 October 2020

October marks Black History Month in the UK (BHM). It’s a time to celebrate the history, achievements and contributions of black people in the UK.

28 October 2020

No matter what goals you have to promote your brand, performance marketing is a surefire way to get the measurable results you desire.

27 October 2020

This article will highlight the top paying affiliate dating programs and the top-performing marketing strategies you should use.

26 October 2020

A huge portion of mobile ad spend is being wasted because advertisers don’t prioritize personalized post-click experiences on mobile.

22 October 2020

You may have heard there’s an election happening. Which issues are dominating the conversation? And where are readers most interested in Biden? Let’s look at the data.

21 October 2020

We’re breaking down why visuals are so important for your burgeoning site, and outlining 10 free tools you can use to start creating them right now.

20 October 2020

When you look outside of social platforms, on the open web and news websites where people engage with journalism, you could argue that every site out there is also fighting social networks for the same precious time and attention. The difference is that journalism is never going to have a “social dilemma.”

19 October 2020

The complete guide to monthly passive income in affiliate marketing. Find out the statistics, what programs you should use and tips for increasing your income.

12 October 2020

An affiliate marketing blog is one of the best ways for bloggers to monetize their content and earn a living promoting products they believe in.

9 October 2020

We most certainly will not forget 2020, and we won’t soon forget the incredible panels and speakers who made this Taboola and Adweek virtual event so insightful.

6 October 2020

Let’s see what Q4 looked like for brands and agencies–including KPIs and the decision making processes involved in digital advertising.

5 October 2020

We’ll talk about how the marketing mix is expanding today. We’ll pay special attention to partner marketing: how it works and what tools make its integration into the marketing mix easier.

2 October 2020

Oktoberfest At Home with Taboola was Taboola’s first ever virtual event for publishers. It brought together an amazing 90 participants from publisher partners across EMEA including France, Germany, Greece, Israel, Italy, Spain, Turkey and the UK.

30 September 2020

The data, trends, and insights consumer tech brands need to get ahead of October’s big day

24 September 2020

Taboola’s Founder & CEO, Adam Singolda, and the CEO of customer lifecycle management marketing company Zeta Global, David A. Steinberg recap at DMEXCO 2020.

21 September 2020

Affiliate marketing can help advertisers drive sales and reach new audiences beyond the confines of social media and search engines–here are some tips.

18 September 2020

You’ll learn exactly how to make money through affiliate marketing. The concept is simple—affiliate marketers promote other company’s products or services and earn a commission for doing it.

17 September 2020

Ready to reap the benefits of affiliate marketing? Here’s the ultimate beginner’s guide for starting a successful affiliate marketing business.

16 September 2020

We’re here to help you optimize for all traffic sources and giving tips specifically for small, enterprise, and more niche publishers.

14 September 2020

Optimize Data Center Health: Taboola employs LSTM Autoencoder for precise anomaly detection, enhancing system performance.

10 September 2020

Do banks have affiliate programs? What are the best finance affiliate marketing platforms? Learn more about the best financial affiliate programs for affiliate marketers.

10 September 2020

“It is all over the news, we’re not acquiring Outbrain.” — Taboola Founder and CEO, Adam Singolda, on the latest news

9 September 2020

Poorly designed landing pages push prospects away. So, if your landing page has high traffic and low conversions, the problem probably lies in its design. What can help this situation is using visuals strategically.

8 September 2020

Looking for the top 6 best real estate affiliate programs for 2020? Here they are.

7 September 2020

Email is one of the most direct and engaging channels through which to reach your customers. So, ready to learn how to grow and monetize your newsletter? We’ve got you covered.

3 September 2020

How can you launch your referral program? We’re breaking down the 5 steps you need to take to build and market a referral program of your own.

2 September 2020

We’re here to set you up for success with creative best practices, targeting & bidding techniques that align with home & garden consumers.

26 August 2020

Content marketing can cover a lot of ground—this list of tools is broken into groups so that you can navigate easily to those you need the most.

24 August 2020

The data, trends, and insights marketers need to get ready for back-to-school, however it may look this year.

20 August 2020

Learn what the content marketing funnel is, how it works, and how to create your own, best, full content marketing funnel.

19 August 2020

A Taboola employee shares her take on how companies can actively participate in making their industries more diverse and inclusive.

18 August 2020

Taboola’s CEO on the company’s plan to foster a diverse, equitable and inclusive environment for employees of all types.

17 August 2020

Whether you have 100 or 100,000 readers, affiliate marketing is one of the most successful strategies to monetize your website and drive revenue.

17 August 2020

Failure. I need to talk about failure, and not any failure, my failure. I need to share it with everyone in the production group, everyone in R&D. My team, my peers, my managers. The meeting will start in just a few minutes and I am under fire to explain what went wrong, how I failed the organization and how we need to be better.    General George S. Patton Jr. said “The test of success is not what you do when you are on top. Success is how high you bounce when you hit the bottom.” There is a lot to learn from that saying, and not only for people. Successful systems need to bounce back from a failure and do it well. IT systems need to be able to endure a catastrophic event and just dust it off. This is what we expect of our production systems in Taboola, […]

13 August 2020

You can drive leads, raise awareness, even make sales—but before you go live and start seeing success, you have to build your assets and strategize.

12 August 2020

The question is: How can small publishers make paywalls work for their websites? And what do you need to know to start increasing revenue and growing loyal audiences of readers?

12 August 2020

So, the firefighters are in your data center, there is no electricity, and the pager is more like a DDoS attack on your phone than anything informative. You look at your watch, multiple thoughts running through your head. Why me? Why now? What was the last DR test result? How do you pull the team out and through this IT catastrophe and survive to write about it? This is my story, my personal fight with the IT “Murphy laws” and how we can all benefit from it. It was a Friday, one you know you need to be extra careful with. It’s always the end of the work week or smack in the middle of the night. (No IT catastrophe ever happens when it’s convenient to you, now does it? They always cluster and bunch around the most difficult times.) Anyway, it’s the end of the day Friday and multiple […]

10 August 2020

This guide highlights landing page statistics that will help you to improve conversions on your landing page, and achieve your business goals.

5 August 2020

We’ve been watching traffic patterns for our Taboola Newsroom publishers–here are five big picture US news readership trends from the first half of 2020.

29 July 2020

Want to perform better in search engines? Here’s a guide about content optimization and how to optimize content with SEO best practices in mind.

28 July 2020

To set you up for content marketing success, we’ve gathered some stats on content marketing effectiveness, success, growth, ROI, lead generation & more.

27 July 2020

Let’s dive into the essential types of content in content marketing, discuss why they’re essential, and how you can determine if they might be the best fit.

21 July 2020

Nearly one of every three news article views we saw in June were on stories about Floyd. The data on news coverage and consumption do seem to confirm what our eyes are telling us: this is a historic moment that will have a lasting impact.

20 July 2020

We analyzed the top advertisers within lifestyle, personal finance, and auto vertical to determine what strategies enable them to finding success.

17 July 2020

More than ever, consumers are holding brands accountable and asking them to do better and take action—here are 12 brands taking the lead on the Black Lives Matter movement.

16 July 2020

We’re breaking down everything you need to know about page speed, including tools for testing and optimizing, and tips for creating a fast-loading website.

10 July 2020

Despite the lack of in-person events, see how some brands leaned in to show support for the LGBT+ community and gave back to noteworthy causes.

9 July 2020

The complete guide for video content marketing, the most effective and powerful marketing strategy for your business, including ideas, tips, and examples

9 July 2020

Taboola is responsible for billions of daily recommendations, and we are doing everything we can to make those recommendations fit each viewer’s personal taste and interests. We do so by updating our Deep-Learning based models, increasing our computational resources, improving our exploration techniques and many more. All those things though, have one thing in common – we need to understand if a change is for the better or not, and we need to do so while allowing many tests to run in parallel. We can think of many KPI’s for new algorithmic modifications – system latency, diversity of recommendations or user-interaction to name a few – but at the end of the day, the one metric that matters most for us in Taboola is RPM (revenue per mill, or revenue per 1,000 recommendations), which indicates how much money and value we create for our customers on both sides – the […]

6 July 2020

Our devices are more meaningful than ever lately as the world grapples with various levels of lockdown to keep populations safe and healthy.

1 July 2020

This post is not about K8S – nor is it about AWS. It is not about containers – nor is it about some new, “cool” technology for managing large-scale applications. Rather, this post is about how we deploy a highly sophisticated Java service, a heavy service that is very actively developed on a daily basis, to 1000s of servers across our 7 data centers around the world.   So what’s the problem? Isn’t it enough to take a list of servers, get the version to deploy and run it with an automation tool like ansible?  Well, it’s not as simple as it might seem. This service serves Taboola’s recommendations and responds to hundreds of thousands requests per second. The service has to be fast – so fast that its p95 should be below 500 milliseconds per request. Which means we can’t have any downtime at all, or even afford slower […]

30 June 2020

Let’s dive into the essential types of content in content marketing, discuss why they’re essential, and how you can determine if they might be the best fit.

30 June 2020

Was your content marketing campaign worth your investment? Learn all about the most effective metrics to measure your content marketing ROI.

29 June 2020

Today, I’m going to write about three things⁠—how our people are doing, how our industry and business are doing, and what we’re doing to weather the COVID-19 storm and support those who’ve been affected.

29 June 2020

Let’s walk through some of the best content marketing practices that you may not be making use of yet.

26 June 2020

Marketers in the home goods & decor vertical, these are the insights you need ahead of Black Friday. Let’s talk readership trends and creative strategies.

24 June 2020

The data, trends, and insights fashion & beauty marketers need to prepare for the big day.

24 June 2020

Optimizing Spark Executor Utilization: Harnessing Dynamic Allocation and Resource Management for Efficient Workload Processing.

18 June 2020

How do you ensure that content is fresh? There are many ways to get inspired about content marketing–here are some really great places to start.

11 June 2020

If you want to generate consistent revenue from your website, you need to monetize it with ad placements–this is where video monetization comes into play.

8 June 2020

We’ve put together a comprehensive guide full of trends, best practices, and ideas that are set to influence consumer tech marketing this Black Friday.

29 May 2020

This article explores free strategies for driving traffic to landing pages, so you generate conversions and sales without burning your budget.

28 May 2020

From the headline to the CTA, every aspect of landing page copywriting is fundamental to helping you to achieve your goal of getting leads and sales.

27 May 2020

Video games and board games alike are having a moment in the COVID-19 world—posing a big opportunity for advertisers to reach audiences while they’re engaged.

26 May 2020

We examine a variety of landing pages designed to collect email addresses and review the tactics of some of the best email landing pages.

26 May 2020

Optimized MySQL slave replication for faster WAN connections. Explore key strategies and configurations for enhanced MySQL replication performance.

22 May 2020

In this guide, you’ll learn how to test a landing page, how to squeeze more conversions from your landing pages, and walk away with examples and tools to guide you.

20 May 2020

We’ve surfaced some trends about finance consumers, including their current interests, when and how to reach them online, and creative strategies.

19 May 2020

This article highlights key landing page optimization case studies, tactics, and tools publishers can use to build more effective user experiences.

15 May 2020

Using data from our network of 20,000 publishers, advertisers and digital properties, we’ve surfaced some revealing trends about education consumers.

15 May 2020

There are many SEO strategies you can employ to optimize your website for search results and target the most engaged audiences–here’s how to make it happen.

14 May 2020

If your brand sells products directly from landing pages, here are some product landing page examples for inspiration, and see why they’re bound to convert.

13 May 2020

We’ve pulled creative best practices, targeting strategies, examples and more to help you advertise effectively in the health and life insurance vertical.

12 May 2020

The entertainment vertical is having a moment. We’ll talk through the ways to adapt your creatives, approach audience targeting, bidding strategies, and show examples.

11 May 2020

Consumers have taken wellbeing into their own hands. To help marketers, we took a look into the data to highlight creative best practices, and targeting strategies.

8 May 2020

We flexed the numbers and found the best opportunities for health & fitness marketers to get their campaigns in shape. Let’s dig into the data!

7 May 2020

In this guide, we share tips on creating landing pages, and focus on real estate landing page ideas that will help your business grow.

7 May 2020

In Taboola, we deal with scale, huge scale. A small issue might turn into a disaster in a matter of hours. Re-writing and replacing an existing service with a new one is a real challenge, moreover doing it without causing downtime is SCARY.  Reading logs is not an option. Logs are gigantic, unwieldy and span over many machines. It would take hours to combine and analyze them. In this post I will share with you three graphs in Grafana that I think are a must for observing new code. Let’s start… Did I break production?  You write your shiny code, you (even) test it, but, how would you verify that you didn’t break the production environment? Luckily, we use Grafana, and this actually makes a big difference. My plan was to compare old code vs. new in Grafana, but, where to start? You have Grafana… let’s use it! Frankly, I […]

5 May 2020

We’re looking into the trends that see the most gifting action to help marketers determine how, when, and where to reach Father’s Day shoppers.

30 April 2020

What content would work for your performance goals? We took a look at the landing pages behind millions of Taboola campaigns running on publisher sites each month.

28 April 2020

To help organize this flurry of COVID-19 readership, we’ve added the Coronavirus Readership Trends map to our Taboola Trends webpage.

28 April 2020

Let’s dive into image and title trends, and then we’ll wrap up by putting these trends in action with example ads across industries.

27 April 2020

If you are a marketer looking to create impactful video content that resonates amidst coronavirus, here are the data-backed insights and some examples to draw inspiration from.

24 April 2020

These examples will inspire you, leave you with tangible ideas, and shed just a little glimmer of hope and light how small businesses can make an impact.

20 April 2020

Here, we’ll run through just a few of the ways you can rethink and repurpose your marketing strategy, and still be a part of your audience’s days and lives.

17 April 2020

We surveyed brands to get an idea of how their priorities were laid out for the year to come. Here, we’ll share our results and some trends we found.

16 April 2020

The US census happens once every 10 years, and it’s a pillar of the democratic process. But why is that? And how do we participate?

15 April 2020

We’re covering everything you need to build that content strategy, including, definition, goals, analysis, funnels, personas, and execution.

14 April 2020

This is how to create genuine content that connects with your audience when both you and they are experiencing a time of crisis.

7 April 2020

What are people organically interested in? See how to find and use new audience segments relevant to changes in consumer behavior online.

6 April 2020

Now that the world’s population is widely working from home or operating entirely out of their homes, thinking strategically about your media mix has a whole new meaning.

3 April 2020

The way people interact with brands in changing in light of COVID-19 as TV & Digital will likely play a more significant role than usual with more time spent at home.

2 April 2020

We’ll not only run through some of these brands’ examples, but share how you can apply the strategies they used into impactful campaigns of your own.

1 April 2020

Taboola, the world’s largest discovery platform, is proud to announce that we have directly integrated with Google Display & Video 360.

31 March 2020

In the midst of COVID-19, consumer needs are changing and three verticals have risen to the top—entertainment, fashion and lifestyle.

27 March 2020

Introducing: Marketing Myths, a series where we’ll take some of the most common marketing misconceptions and, with the help of data and industry experts, go about debunking them.

27 March 2020

There’s no doubt about it—news about COVID-19 and its effects is definitely the star of the show. See what categories that have grown and those that haven’t.

26 March 2020

Coronavirus related content or not, publishers have seen an uptick in traffic and engagement with content across the board in the U.S.

25 March 2020

Here are three ways, inspired by real companies, to adapt your advertising strategy to continue to be a resource in the lives of your customers, your employees, and your families as the world adjusts.

24 March 2020

If your small business website, niche site or personal blog isn’t making sales, then you haven’t got an e-commerce business.

20 March 2020

We conducted a survey to break down the when, where, and what of this magical moment we call the moment of next, and what it means for you.

19 March 2020

Here are the key strategies publishers use to encourage people to read entire articles and scroll to the bottom of the page.

18 March 2020

In some fields, data and analytics are cut and dried. Data is consistently correct, reliable, and in easy-to-find channels. In digital marketing, this isn’t typically the case.

16 March 2020

Taboola has a responsibility to our industry, to the open web, and to readers worldwide—we will fight the spread of misinformation about the Coronavirus.

12 March 2020

Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.

11 March 2020

Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.

11 March 2020

We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.

11 March 2020

To give a glimpse into what it’s like to learn and grow at Taboola, we’ll be sharing the stories of incredible Taboolars. Here is EMEA Sales Enablement Lead, Lena Chudasama.

8 March 2020

Ask any company if they have the best employees, and they’re bound to say yes–meet just a few of the aforementioned women who make Taboola what it is.

3 March 2020

Easter is around the corner! And we’ve pulled readership data and Taboola Trends insights around lifestyle, food, and fashion.

3 March 2020

A program designed to equip with best practices to increase customer acquisition, platform adoption, campaign success, and growth potential.

29 February 2020

To facilitate flexibility and technological hype, you want to work with people who know how to learn. This is much better than having someone who knows a specific programing language, because a person ‘ who knows how to learn’ can learn any new language! This agility is crucial, because technology is always changing and learning is endless: My story begins two and a half years ago in Taboola Engineering, where I arrived  with dozens of new employees. In fact, 50 percent of the developers were new (less than one year)! Taboola was growing, and with great growth comes a great need to learn. My goal was to create learning programs, but along the way I realized that it was far beyond this – learning brings personal development, curiosity, doubt, and insights into the organization’s working methods. The past years has been an exciting journey of many collaborations, trial and error, […]

28 February 2020

Our Finance Benchmark Report, full of current trends and insights backed by data to help you achieve global content discovery success.

25 February 2020

At Taboola, milestone moments are tangible. Meet our Director of APAC Media Account Managers — Nikita Olsen.

19 February 2020

Can you believe it’s 2020 already? I feel like I just wrote my 2018 year in review and here we are starting a whole new decade. 

13 February 2020

While cupid prepares to send arrows flying, Taboola is doing some sending of our own––sending out Valentine’s Day online readership data. 

13 February 2020

At Taboola, no matter what you’re interested in, if there’s a group with that same interest, it’s supported and fostered right within Taboola walls.

11 February 2020

These days, mobile marketing landing pages are a must for any business. In this guide, we share examples and best practices to help you in this endeavor.

10 February 2020

Mom’s big day is upon us! We tapped into Taboola Trends to find the most effective images, keywords, and ad distribution times in each of these categories.

7 February 2020

In an upcoming webinar for the 2020 PPC Hero Summit, see how can you elevate your paid media strategy with the most successful and effective content.

6 February 2020

Ready to begin selling ad space on your website, but not sure how to get started? This guide answers all your questions.

28 January 2020

We aggregated data for all the news sites that use Taboola Newsroom, our real-time audience analytics platform from October through December — let’s see what we found.

21 January 2020

You’re ready to start earning ad revenue from your website, but you must crunch the numbers first. But how? Check out the guide that helps you in that quest.

21 January 2020

At Taboola, we want to ensure that every brand we work with feels comfortable knowing that we’re delivering their message in an appropriate, safe, manner.

15 January 2020

This guide will improve your understanding of landing pages by showing how landing pages work and how you can use them to generate leads and sales.

14 January 2020

If you want to win more business, you need lead generation strategies in your marketing toolbox.

10 January 2020

Taboola’s Founder & CEO, Adam Singolda, joined a panel at CES 2020 to discuss the future of entertainment in a constantly connected world.

7 January 2020

You’re ready to make money from your website, but you’re not sure which strategies will be most effective. Here are the top ten tactics for driving revenue from your website.

2 January 2020

To find out which topics garnered the most readership in 2019, we took a deep dive into the data and highlighted most read-worthy topics from across the globe!

30 December 2019

Today’s entrée is our Food Benchmark Report, where you’ll find trends and insights backed by data to help you achieve global content discovery success.

20 December 2019

To round out 2019, we worked together with Sonya Barlow, founder of Like Minded Females, to put together a series of special events to empower women.

19 December 2019

Finding the perfect WordPress template can feel like an exercise in futility–here’s a list of the best free WordPress templates for small & mid-sized publishers.

18 December 2019

At Taboola, we work daily on improving our Deep-Learning-based content-recommendation model. We use it to suggest personalized news articles and ads to hundreds of millions users a day, so naturally we must stick to state-of-the-art deep learning modeling methods. But our job doesn’t end there – analyzing our results is a must too, and then we sometimes return to our data science roots and apply some very basic techniques.  Let’s lay such a  problem out. We are investigating a deep model that behaves rather strangely: it wins over our default model for what looks like a random group of advertisers, and loses for another group. This behavior is stable in the day to day, so it looks like there might be some inherent advertisers qualities (what we’ll call – campaign features) to blame for this.  You can see a typical model behavior for 4 campaigns below.  So we hypothesize that […]

13 December 2019

The technology industry is ever-changing and evolving. Competition can be stiff, and consumers aren’t only thinking about what’s “now,” but also what’s coming down the line.  

12 December 2019

If more people are listening to podcasts, does that also mean more people are reading about them? It turns out, the answer is yes!

11 December 2019

Across all aspects of a publisher’s business, data is critical. The newsroom is no exception, but introducing data into your newsroom in a productive way can be challenging.

11 December 2019

Here, we’re sharing the native advertising trends on the horizon for 2020 to help you get ready for the year ahead.

7 December 2019

In this blogpost I will describe how we, at Taboola, changed our metrics infrastructure twice as a result of continuous scaling in metrics volume. In the past two years, we moved from supporting 20 million metrics/min with Graphite, to 80 million metrics/min using Metrictank, and finally to a framework that will enable us to grow to over 100 million metrics/min, with Prometheus and Thanos. The journey to scale begins Taboola is constantly growing. Our publishers and advertisers increase exponentially, thus our data increases, leading to a constant growth in metrics volume. We started with a basic metrics configuration of Graphite servers. We used a Graphite Reporter component to get a snapshot of metrics from MetricRegistry (a 3rd party collection of metrics belonging to dropwizard that we used) every minute, and sent them in batches to RabbitMq for the carbon-relays to consume. The carbons are part of Graphite’s backend, and are […]

6 December 2019

The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising. 

6 December 2019

To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.

4 December 2019

If you’re planning to get started with native advertising, you can’t ignore mobile native advertising. See how mobile native advertising can be effective.

4 December 2019

Sometimes we need to test urgent features fast. It has to be within a very short timeframe, when there is not enough time to run a full test plan for that feature. This might occur on different occasions. When not having enough manpower in QA to cover a full test plan for a feature. New special demands from an important client right before the release deadline. Product management needs new adjustments before the developer deploying a new product version. It can also happen when a client, team lead or PM wants a new feature and it should have been done YESTERDAY! It can also happen actively. Running every once in a while a wide post-production test, or dedicating limited time for a bug hunt. We at the Taboola Video Solution department call it “Search for a Bug Thursday”. This unplanned development might end up launching a “half baked” product. It […]

27 November 2019

In Tel Aviv, some of our very own Taboolars are a part of the Sunrise Association, and were right there in the action for this past Tel Aviv Night Run.

26 November 2019

This guide explains what native video advertising is and the platforms where it’s used, as well as native video ad examples for inspiration.

25 November 2019

This guide explains the differences between native ads and banner ads, in terms of format, performance, revenue, and more.

22 November 2019

The evidence is clear: traditional forms of advertising aren’t as effective as they once were. Around 80% of US adults use at least one ad-blocking method, so if you’re using standard display ads, you’re probably not getting their attention. To reach your target audience, you need to incorporate a native advertising strategy into your overall marketing plan.

21 November 2019

How much money did you spend last quarter, and how much of it did you earn back? Or, how much of it was impactful to the brand?

20 November 2019

Which publications do you read? How often? It’s likely you’re loyal to very few publishersmaking you the typical content consumer: the flyby.

19 November 2019

Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.

19 November 2019

When building a fashion brand online, one of the most crucial aspects of increasing your audience and your sales is brand awareness. This doesn’t just mean creating an identity that consumers are aware of, but one that they want to engage with.

19 November 2019

Today, there seems to be more places than ever where a company and a potential candidate can cross paths. From more traditional professional networking websites, to various social media, alumni events, and more, the opportunities for connection are boundless.

19 November 2019

Let’s run through a checklist of important variables and qualities to consider when examining native advertising platforms.

18 November 2019

First-time native advertisers are bound to take a DIY approach. They may struggle or may get no further than research. Here’s how to be there for them.

14 November 2019

It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.

13 November 2019

When holiday shoppers finish buying gifts and planning parties, they look to spend on their next big investment: New Year’s resolutions. This is when brands and publishers can reach them.

12 November 2019

Your blog must produce content – and a lot of it. You should publish new pieces almost every day. But how? Content ideas are all around you. All you need to do is know where to look and how to dig them up.

11 November 2019

Our core business at Taboola is to provide the surfers-of-the-web with personalized content recommendations wherever they might surf. We do so using state of the art Deep Learning methods, which learn what to display to each user from our growing pool of articles and advertisements. But as we challenge ourselves manifesting better models and better predictions, we also find ourselves constantly facing another issue – how do we not listen to our models. Or in other words: how do we explore better? As I’ve just mentioned, our pool of articles is growing, meaning more and more items are added each minute – and from an AI perspective, this is a major issue we must tackle, because by the time we finish training a new model and push it to production, it will already have to deal with items that never existed in its training data. In a previous post, I’ve […]

7 November 2019

Hundreds of news outlets joined an effort to increase coverage of climate change ahead of the United Nations Climate Action Summit on Sept. 23. The results are in — and it was a resounding success.

31 October 2019

The annual night of fright is here, and the same question has been weighing on the minds of consumers everywhere. Four words, endless possibilities: What will I be?

30 October 2019

There’s more to being a successful publisher than simply having a great website. To stay ahead of the competition you must keep on top of the latest user experience (UX) and user interface (UI) trends–here are our top 10 trends to attract and retain your visitors.

29 October 2019

How to go from deploying B2B lead generation strategies to achieving actual sales,
even considering all the variables outside the marketer’s control.

28 October 2019

It’s that festive time of year again — no, not the period of pumpkins, turkeys, and gifts, – the time of spreadsheets, revenue forecasts, and data collection. That’s right. It’s budgeting season.

24 October 2019

Marketers can tap into primal instincts by incorporating movement into their video ads, and show us something cool or pretty.

23 October 2019

Deal-hunters everywhere are stretching out their shopping hands because Black Friday is only a few short weeks away. See the top gifts and brands in each country.

22 October 2019

As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.

21 October 2019

A great domain name is just as important as your company name. It’s your calling card and online identity–here’s how to choose the right one.

17 October 2019

We teamed up with Nielsen to find out define the best placement and moment to show website visitors ads without negatively affecting the user experience.

17 October 2019

We worked with Nielsen to find the best consumer mindset for discovery, as well as understand how these mindset differs across different ad platforms.

16 October 2019

Some of our leaders recently spent time learning the ins and outs of what it means to be a strong leader and, of course, having a little fun, too.

14 October 2019

Online news orgs are fast becoming innovative, strategic, and sophisticated in producing valuable content that supports viable business models.

9 October 2019

With the right strategy, you can successfully wean those social media followers over to your website, making your business more successful. Here’s how.

8 October 2019

We dive into more of the mentality behind celebrity endorsements, and how you can protect your ad dollars from getting wrapped up in the wrong ones.

7 October 2019

Examples of how you can create a fun and engaging experience for your audience through video marketing and brand storytelling.

4 October 2019

To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.

3 October 2019

In today’s fast-changing digital marketing landscape, the right individuals to join our team is challenging—enter the Taboola Summer Internship Program.

2 October 2019

How can you improve the content in your next native advertising campaign? We’ve rounded up 16 experts to share their best advice.  

1 October 2019

We’ve asked 26 of our in-house experts to provide tips and tricks on strategy, campaign planning, creative strategy, targeting and measurement. 

30 September 2019

Imagine it’s 2025, five years into the future. What will marketing and artificial intelligence (AI) look like?

30 September 2019

Discover 15 strategies you should be working with to increase lead generation as a financial advisor or services provider.

26 September 2019

Our Education Discovery Benchmark Report reveals data-driven insights and trends to help you win at content discovery in 17 different countries.

25 September 2019

Explore effective tactics & Ideas to produce mortgage broker leads online and offline.

25 September 2019

Are you responsible for generating your own insurance leads? This requires investing time and often money. Here we show you how to ensure a healthy return.

24 September 2019

Check out this post for a helpful list of ideas to improve online lead generation for small businesses of all shapes and sizes.

23 September 2019

In this article, we take a look at all you need to know about native advertising⁠—and how it can fit neatly into your agency strategy. 

20 September 2019

With the ever-expanding reach of digital media, realtors must think of lead generation in terms of inbound and outbound marketing.

17 September 2019

Check out our research and eye-tracking tests that determine the truth behind just how successful different ad formats really are⁠—in this case, banner ads. 

17 September 2019

Introduction Newsrooms are under constant pressure to deliver the most up to date, relevant, and engaging information possible. At Taboola, we are building tools to make this faster, easier, and now–predictable. As soon as an article is published the team has a critical eye on engagement data. Garnering insight on article performance as soon as possible is critical for guiding content strategy. Some articles receive wide attention immediately, drawing hundreds of thousands of page views within minutes, others may only see the first page view after a few hours. Taboola aims to narrow this gap even further by leveraging Machine Learning Models to predict article performance the moment after it becomes available to the reader. Read on for details on our latest research and fascinating discoveries around predicting article performance! Article Data Taboola Newsroom is a real-time optimization technology that empowers editorial teams with actionable data around what stories,  headlines, […]

16 September 2019

We see 400 million article views per day in the US⁠—we know how the 2020 Democratic presidential candidates are connecting at the big issues of the day.

13 September 2019

With so much content around, your headline must truly engage to attract attention. Here’s how to make sure it does every time.

6 September 2019

To help you build your Thanksgiving marketing campaigns, we pulled data from food-related ads about images, headlines, time of day and more.

5 September 2019

Three months of data — 26 billion impressions and 21 million clicks — on gaming campaigns to understand how consumers interact with native ads.

4 September 2019

At Taboola, our goal is to predict whether users will click on the ads we present to them. Our models use all kinds of features, yet the most interesting ones tend to be related to the users’ history. Understanding how to use these features well can have a huge impact on the model’s personalization capabilities, due to the user-specific knowledge they hold.  User history features vary strongly between different users; for example, one popular feature is user categories – the topics a user had previously read. An example for such a list might look like this – {“sports”, “business”, “news”}. Each value in these lists is categorical and they have multiple entries, so we name them Multi-Categorical features. Multi-Categorical lists can have any number of values per user – which means our model must handle both very long lists and completely empty lists (for new users). Supplying inputs of unknown length […]

3 September 2019

My First Time Running a Hackathon I’ve planned events before – but never anything like this 48-hour marathon spanning 200 participants across 3 continents and 2 time zones!  When I was given the opportunity I was extremely excited, but at the same time somewhat anxious. Would I succeed in matching everyone’s energy and meeting their expectations? The task was daunting, but I took it slow and steady, step by step.  First, I designed (with help from our talented graphic designer) a cool and eye-catching theme that would decorate all of our hackathon materials. Decorating slide decks, headers, banners, and t-shirts, our hackathon branding quickly became an R&D favorite. With the event only a month away, we held the official Taboola R&D Hackathon kickoff. Immediately, all of our participants – from engineers to designers to managers – began to gather in groups and cultivate project ideas.  To encourage creativity and tech […]

2 September 2019

I have not always worked at large scale companies such as Taboola. I have started my career in a small startup, where I was a full stack developer in a student role. As a first time developer, it was very important that I will be teamed-up with someone more experienced to learn from.  Lucky for me, I was the only employee, working under the two founders – the CEO and CTO. Having a lot of one-on-one time with the CTO, working closely on bugs and features and discussing ideas, helped me improve my skills as a developer. Today, when I have more experience, I know how important it is to influence others who work with you. I try to spread the knowledge I have earned in the last few years, and help new and old employees as much as I can. In the day-to-day job, you mostly grow your skills […]

23 August 2019

Although the plethora of lead generation tools don’t always fit perfectly in a single box, we try to categorize them logically.

22 August 2019

Check out our deep-dive into examples of different lead generation campaigns, content types and tactics used by various companies form different verticals.

21 August 2019

Discover the journey of creating synchronized analog clocks using microcontrollers. Learn about power-efficient design, NTP synchronization, and more.

19 August 2019

Want to grow faster? Enjoy higher profits? You can achieve both goals when you learn how to run successful lead generation campaigns.

14 August 2019

Advertisers were quick to capitalize on the explosion of video content. Let’s take a look at the video advertising trends inspiring marketers.

13 August 2019

In this post, we expand on these ideas and delve into specific strategies to consider adding to your lead-generation arsenal.

12 August 2019

By relentlessly pursuing online lead generation are we letting ourselves off the hook too easily? Here’s how to generate leads that actually generate sales.

8 August 2019

Here are six practical tactics you can use right now to increase brand awareness and build your brand-awareness strategy.

8 August 2019

A few years ago, one of my friends suggested me to become a cybersecurity teacher in high school once a week as part of a program called Gvahim. I have not planned that it will contribute to my professional career, but I find a lot of analogies to my day to day role. I hope you will enjoy a different angle of management 101 guidelines.    Program overview The program’s goals were to increase the knowledge of high school students in cybersecurity and increase the number of girls who study computer science. For three years in the program, students studied about Assembly, networks and operating systems, with an emphasis on security. Unlike traditional materials learned in high school, the lessons in the program put an emphasis on self-learning. The first two semesters were dedicated to learning the theoretical background using self-reading and small coding exercises. The last semester of the […]

7 August 2019

When it comes to mobile, brands can choose between mobile web ads and in-app ads. These in-app trends help explain today’s landscape.

4 August 2019

As a content discovery product, we need to be able to pace the campaign through its life on real time – spending the budget entirely without overspending. The team I am leading is responsible for serving Taboola’s video content. Our main goal is to enable growth of our business. Owning the entire serving process of the video content can be crucial to this end. Depending on 3rd parties serving systems with the core process would leave us vulnerable to rising prices, compromised features, serving latency, reduced performance and so on.  In order to serve the video on our own we had to come up with a way to pace the amount of times we want to display the video and prevent instances in which the entire budget of the video would drain in a few seconds – common scenario in Taboola’s scale when the video is not targeted aggressively. We […]

2 August 2019

With 20 candidates vying for attention during debates, it’s not easy to determine who won. Taboola’s Topic Insights help answer this question.

1 August 2019

In the following article, I describe how we came up with a way to improve the chances that our SDK library gets smoothly integrated in our customers’ Applications and reduce issues when going to production. The main idea is to take a number of significant clients’ applications and replace your existing SDK code with a new code, allowing you to see how the apps perform before you release a new SDK version. Why releasing a reliable SDK is so important Developing an SDK for mobile apps is very different from developing a standalone app. You can think of an SDK as a guest in someone else’s house. You need to behave, you can’t put your legs on the table or wipe your hands on the sofa (well, in most countries you can’t). So what I mean is that you can’t interfere with the app’s normal behavior, break some flows or […]

1 August 2019

On our day to day lives, professional relationships matter. Theoretically, how QA should handle themselves with developers is very obvious. Or is it? Well, it’s not.  Reporting to developers about an issue and leave it like that is not a good enough approach. It’s way too basic and distant. Professional relationship should include talking to the developer about the issue. Sometimes it requires further explanations. Other times, it will require helping them reproduce it. It will also have to involve a good set of interpersonal communication skills.  “Us” vs. “Them” From the early days of my career, I never stopped hearing about the “Us” (QA) vs “Them” (developers) perception. I never joined those calls. Not because I feared to speak up my voice, but rather because I could never relate to it, even to this day. I think this perception is useless and has nothing to do with teamwork. The […]

30 July 2019

About 8 months ago my team and I were facing the challenge of building our first Deep Learning infrastructure. One of my team members (a brilliant data scientist) was working on a prototype for our first deep model. The time arrived to move forward to production. I was honored to lead this effort. Our achievements: we built an infrastructure that ranks over 600K items/sec, our deep models have beaten the previous models by a large margin. This pioneer project has led the way for the subsequent Deep Learning projects at Taboola. So the prototype was ready, and I was wondering: how to go from a messy script to a production ready framework? In other words, if you are into establishing a deep model pipeline this post is for you. This blog post is focused on the training infrastructure, without  the inference infrastructure. Prerequisites Assume you have basic knowledge in: Python […]

22 July 2019

Look at what some of the world’s most savvy digital publishers are focusing on today for future success in driving engagement and revenue.

17 July 2019

Delivering good product to live environment requires big effort from R&D. Under the software development life cycle, we can find 6 basic phases: Understanding the requirements, design, coding, testing, deployment (incl. A/B test, if necessary) and maintenance. But how can we measure product quality? By its stability? Scalability? Easy to maintain? Bug free code? There are probably many definitions for what is a good product, but in my opinion, the two foundation stones are product behavior & functionality as defined (be aligned with the product manager’s requirements), and zero critical bugs. The product can serve many goals, but if it doesn’t achieve the main one, it might not have a reason to exist. Naturally, customers are always expecting high quality from the product, so before releasing it to production QA should make sure that indeed critical bugs don’t exist. In order to respect these two, both R&D and QA should […]

10 July 2019

Writing features as added chunks into an ever growing one bulk of code is unorganized and messy. Overtime, the tasks of testing new behaviors becomes harder and harder. Why is that? Chunky Code is hard to Navigate When working with developers on a new feature, we have to identify what we need to test. As the code grows, the challenge of finding the parts that were modified and should be tested is increasing. If a feature becomes problematic or irrelevant, reverting it becomes more difficult, since we need to go back to every line of code we changed. This way we endanger production environment and are affecting our end-users. Last but not least, it is irritating to impossible to manage when dealing with “legacy” code, that needs to be reverse engineered to find how to control. Coming to compare a buggy behavior with its intended fix or testing a new […]

9 July 2019

Discover the main advantages and benefits of investing in brand awareness, and why a lack of brand awareness can really drag your business down.

9 July 2019

Let Taboola case studies of successful brand awareness campaigns inspire you. Find strategies that worked for others that could work for your business.

2 July 2019

Our vision was always to be everywhere consumers are giving their attention—and we’re taking our discovery technology to meet them there.

1 July 2019

Why humanize your brand? Because too many companies are failing to build a human brand and they’re losing the battle to those that do.

27 June 2019

General This post describes how to use Android ContentProvider to allow automatic system initialisation for your library, therefore help make your library easier to integrate and control its flow. While this article mostly demonstrates one use case, you can use the idea in other cases as well.   What is it all about?   Always Strive To Simplify Integration Let’s assume you are writing code for a software library that would be used by an Android application. Most common flows require the app using your library to manually call the initialisation of your library and usually, provide it with their own Context. This will require your client to write a code along these lines:   This article suggests using a Content Provider to allow: Completely autonomous initialisation, liberating you from having to ask the client for init at all. Avoiding the necessity of asking your client for their Application Context. […]

27 June 2019

What is the connection between kernel system calls and database performance, and how can we improve performance by reducing the number of system calls? Performance of any database system depends on four main system resources: CPU Memory Disk I/O Network Performance will increase while tuning or scaling each resource – this blog will cover the CPU resource.It’s important to note that whenever we release a bottleneck in the system, we might just encounter another one. For example, when improving CPU performance the database load shifts to IO, so unless our storage is capable of delivering more IOPS, we might not actually see the improvement we hoped for. But don’t be discouraged, performance tuning is sometimes a game of whack-a-mole… We all know that the more processing power available for your server, the better the overall system is likely to perform. Especially when the CPU spends the majority of its time […]

26 June 2019

Here’s why selling in-app advertising on CTR is better than on CPM…but there’s a catch, and we’ll share the secret to success.

21 June 2019

Taboola Marketing Partners gives you tools to improve content, localization, landing pages, track campaign performance and create more effective videos.

20 June 2019

Back-to-school season is upon us. This means that consumers and brands are gearing up for the second biggest shopping season of the year.

19 June 2019

In a glance, viewers know if your ad is worthy of a click. Here’s how to improve your native advertising headlines and make their decision easier.

18 June 2019

Can machine learning one day learn and adapt the same subtle but vital choices we humans take for granted? And if so, are we as a race in trouble?

12 June 2019

The authorities at IAB delivered these new insights in playbook 2.0. 69 members of the IAB, including us, contributed to it.

7 June 2019

As subscriptions become more important to the publisher’s business model, more content is moving behind a paywall. Here are some strategies to gate yours.

6 June 2019

For the past year, my team and I have been working on a personalized user experience in the Taboola feed. We used Multi-Task Learning (MTL) to predict multiple Key Performance Indicators (KPIs) on the same set of input features, and implemented a Deep Learning (DL) model in TensorFlow to do so. Back when we started, MTL seemed way more complicated to us than it does now, so I wanted to share some of the lessons learned. There are already quite a few posts about implementing MTL in a DL model (1, 2, 3). In this post I will share some specific points to consider when implementing MTL in a Neural Network (NN). I will also present simple TensorFlow solutions to overcome the discussed issues.   Sharing is caring We wanted to start with the basic approach of hard parameter sharing. Hard sharing means we have a shared subnet, followed by […]

6 June 2019

If you happen to write code for a living, there’s a pretty good chance you’ve found yourself explaining another interviewer again how to reverse a linked list or how to tell if a string contains only digits. Usually, the necessity of this B.Sc. material ends once a contract is signed, as most of these low-level questions are dealt with for us under-the-hood of modern coding languages and external libraries. Still, not long ago we found ourselves facing one such question in real-life: find an efficient algorithm for real-time weighted sampling. As naive as it might seem at first sight, we’d like to show you why it’s actually not – and then walk you through how we solved it, just in case you’ll run into something similar. So buckle up, we’ve got some statistics and integrals coming up next! Why We Need Weighted Sampling in Production? At Taboola, our core business is to personalize […]

31 May 2019

My first date with my company – or – how onboarding looks from a freshman’s eye   According to LinkedIn, one in three employees decide to quit their job within the first 6 months(!) I’ve been managing people for over 20 years and I’ve spent a long time trying to crack the code of successful onboarding. It was only recently, when I started working for a new company, that my eyes were opened – I actually felt what it’s like to be a new employee. The lessons I’ve learned surprised me so much. So, I took it upon myself to build an onboarding plan addressing exactly what a new employee needs. We started to run this program in Taboola and I’m happy to say it gets great feedback. In this blog post, I’ll shed some light on the psychology of a new employee, give practical ways to deal with it […]

30 May 2019

Our Auto Industry Benchmark Report reveals date-driven trends and insights to help you beat the competition online in 17 different countries.

30 May 2019

Every candidate we recruit goes through a long process of evaluation. Near the end of the process, after we decided they fit our culture and have the skills we need, we have a reference check. Sometimes we take it as a formal phase in the process just to make sure they’re not a serial killer. Actually a reference check is one of the more important stages in the process, let me explain why. Think for a second of a recruiter that is going to recruit someone who worked with you. You know more about this person than any process. If they could peek inside your head – they will get all the knowledge they need – much more knowledge than they got from their process. Now, while you’re still in the place of the referee, think about how will you actually answer to a reference check. Most of the time, […]

29 May 2019

These are the conclusions of the global Digital Ad Spending 2019 report from eMarketer. Let’s dig into it now to understand the growth of global ad spend.

24 May 2019

Here we outline common brand awareness objectives and goals, so that you can choose the best one for your brand awareness strategy.

23 May 2019

Agencies, you might be missing out—there’s an opportunity to help marketers command this immense role in CX with personalization efforts.

20 May 2019

Here we explore key metrics for measuring brand awareness—and the tools you need to gather these metrics.

16 May 2019

A joint post with Ofri Mann   We went to ICLR to present our work on debugging ML models using uncertainty and attention. Between cocktail parties and jazz shows in the wonderful New Orleans (can we do all conferences in NOLA please?) we also saw a lot of interesting talks and posters. Below are our main takeaways from the conference. Main themes A good summary of the themes was in Ian Goodfellow’s talk, in which he said that until around 2013 the ML community was focused on making ML work. Now that it’s working on many different applications given enough data, the focus has shifted towards adding more capabilities to our models: we want them to comply to some fairness, accountability and transparency constraints, to be robust, use labels efficiently, adapt to different domains and so on. A slide on ML topics, from Ian Goodfellow’s talk   We noticed a […]

14 May 2019

Explore the challenges from testing with Mockito. Misled by IntelliJ’s suggestions, NPE was caused by a missing ‘public’ keyword in a method declaration.

9 May 2019

Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.

4 May 2019

Our own Global Research & Insights Lead shares her insights from a recent Facebook marketing event.

3 May 2019

The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.

30 April 2019

To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.

29 April 2019

Interactive content’s hot and getting hotter. Consuming it requires action. Much of it calls for the user to answer questions. Increase CVR using it.

26 April 2019

Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.

25 April 2019

To increase your earnings, you must keep up with the needs of the brands you serve. Let’s look at what’s up in the digital agency world.

19 April 2019

When Easter rolls around, people are interested in related content. The question is: What kind of content and topics should you focus on?

16 April 2019

There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.

15 April 2019

Data, trends, and insights based on the results from 26 trillion ad impressions. To maximize the ROI of your discovery campaigns, the report is a must-read.

15 April 2019

We’re giving you the tools you need to add native advertising to your services list, so you can get ahead of the game and start winning new clients.

11 April 2019

Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.

8 April 2019

Users are consuming content in new ways, and publishers need to adjust What was crystal clear at our latest Taboola Talks—data is the new king.

8 April 2019

We gathered recent data on summer travel content from Taboola Trends, which analyzes images and keywords across the web on a weekly basis.

5 April 2019

For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.

3 April 2019

You often go online to find something: a product, service, news update, video—the list is long. Or, you go to explore. Enter the discovery platform.

2 April 2019

It’s easy to see why native advertising excites everyone, but people remember only 30% of what they see, so you must make great, click-worthy ads.

28 March 2019

Intro At Taboola we use Spark extensively throughout the pipeline. Regularly faced with Spark-related scalability challenges, we look for optimisations in order to squeeze the most out of the library. Often, the problems we encounter are related to shuffles. In this post we will present a technique we discovered which gave us up to 8x boost in performance for jobs with huge data shuffles.   Shuffles Shuffling is a process of redistributing data across partitions (aka repartitioning) that may or may not cause moving data across JVM processes or even over the wire (between executors on separate machines).Shuffles, despite their drawbacks, are sometimes inevitable. In our case, here are some of the problems we faced: Performance hit – Jobs run longer because shuffles use network and IO resources intensively. Cluster stability – Heavy shuffles fill scratch disks of cluster machines. This affects other jobs on the same cluster , since […]

27 March 2019

If you can’t evaluate your goals—in publishers’ case, user loyalty—you’re essentially driving blind. To clarify, we’re breaking down this issue further.

21 March 2019

As advertisers continue to shift budgets into app advertising, it will become increasingly incumbent on app owners to deliver programmatic’s missing pieces.

18 March 2019

Boom. The campaign is running and you’re feeling good. But, what now? You have to track the real-time results so that you can optimize it. Here’s how.

13 March 2019

We’re taking our studio one step further by announcing our partnership with WIREWAX, a leader in interactive video technology.

8 March 2019

In the spirit of #balanceforbetter, we spoke with some of our most influential male leaders at Taboola about what International Women’s Day means for them.

8 March 2019

We’re celebrating IWD by sharing some inspiring insights from several of the female leaders that we’re proud to work alongside everyday.

5 March 2019

There’s a huge opportunity for marketers to reach consumers with content related to Mother’s Day and Father’s Day. The question is: where do you start?

27 February 2019

If you’re looking to tap into the emotional nerve-center of your target audience, riding the crest of a trending wave is the most effective method.

25 February 2019

Simply publishing pages doesn’t increase your chance of conversion. You must also make them relevant to the pre-click stage (search or display ad, email campaign, etc.).

21 February 2019

How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.

20 February 2019

Even if your business doesn’t directly pertain to the holiday, you can still join the fun with some eggcellent Easter campaigns.

15 February 2019

A ‘set it and forget it’ approach won’t help you get results. Campaign management is a process that is ongoing and never-ending.

11 February 2019

The 2018 edition of NAI’s Native Advertising Trends came out in December. We’re unravelling some of its highlights for publishers.

7 February 2019

Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.

5 February 2019

It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.

5 February 2019

How to structure your TensorFlow graph like a software engineer   So you’ve finished training your model, and it’s time to get some insights as to what it has learned. You decide which tensor should be interesting, and go look for it in your code – to find out what its name is. Then it hits you – you forgot to give it a name. You also forgot to wrap the logical code block with a named scope. It means you’ll have a hard time getting a reference to the tensor. It holds for python scripts as well as TensorBoard:   Can you see that small red circle lost in the sea of tensors? Finding it is hard… That’s a bummer! It would have been much better if it looked more like this:   That’s more like it! Each set of tensors which form a logical unit is wrapped inside […]

5 February 2019

“Any fool can write code that a computer can understand. Good programmers write code that humans can understand.” Martin Fowler, 2008.     Names, they are everywhere in our software. Just think of the things we name, we name our packages, classes, methods, variables, in fact us programmers do so much of it, we should probably know how to do it well. In my opinion, making the code readable is just as important as making your code work. In this post I will give you 5 tips and guidelines to choose your names in order to make your code more readable.   1. Reveal your intent: The name you choose should answer as many questions as possible for the reader, questions like, why it exists, what it does, and how it is used. Choosing good names takes time but saves more than it takes when the going gets tough, so […]

28 January 2019

It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.

27 January 2019

Some of the problems we tackle using machine learning involve categorical features that represent real world objects, such as words, items and categories. So what happens when at inference time we get new object values that have never been seen before? How can we prepare ourselves in advance so we can still make sense out of the input? Unseen values, also called OOV (Out of Vocabulary) values, must be handled properly. Different algorithms have different methods to deal with OOV values. Different assumptions on the categorical features should be treated differently as well. In this post, I’ll focus on the case of deep learning applied to dynamic data, where new values appear all the time. I’ll use Taboola’s recommender system as an example. Some of the inputs the model gets at inference time contain unseen values – this is common in recommender systems. Examples include: Item id: each recommendable item gets […]

25 January 2019

Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.

25 January 2019

If you are using web cookies to operate your online business you probably know already that just like in real life, cookies do not last long. This is an especially known fact to whoever uses online cookies to store unique user IDs. Most online marketing companies rely on cookies for that purpose, but when cookies disappear – it makes it harder for them get persistent user data. Interested to know for how long does a cookie really last? in this post I’ll try to provide some answers. Who is eating web cookies? Cookies can disappear for various reasons, such as: Clearing the browser historical data by the user Setting the browser to reject third-party cookies Using tools that clean up your device and free up storage space Use of VPNs, Ad Blockers and more. One very common reason cookies disappear is the use of private browsing modes such as Incognito […]

23 January 2019

Recent targeting, image and keyword trends reveal valuable insights that will help marketers build more engaging campaigns this Valentine’s Day season.

22 January 2019

There is no one-size-fits-all strategy. You always need to tweak or rework them to fit your industry and your customers’ mindsets.

21 January 2019

In the last couple of years deep learning (DL) has become a main enabler for applications in many domains such as vision, NLP, audio, click stream data etc. Recently researchers started to successfully apply deep learning methods to graph datasets in domains like social networks, recommender systems and biology, where data is inherently structured in a graphical way. So how do Graph Neural Networks work? Why do we need them?   The Premise of Deep Learning In machine learning tasks involving graphical data, we usually want to describe each node in the graph in a way that allows us to feed it into some machine learning algorithm. Without DL, one would have to manually extract features, such as the number of neighbors a node has. But this is a laborious job. This is where DL shines. It automatically exploits the structure of the graph in order to extract features for […]

17 January 2019

Everything you need to get your brand seen, bought and loved for its content: the agency’s guide to content marketing at its best.

16 January 2019

Ever thought about presenting your work to others? Talking in a meetup or a conference? In the past I couldn’t even think about it, I thought that it’s not for me and I won’t get any benefit from it at all. In the last year and a half, things have started to change.   In the following post I will share how the will for continuous improvement took me out of my comfort zone, and put me in places and scenarios I never imagined. I started my journey in the software development world 8 years ago. I had some knowledge, and almost no experience. I studied industrial engineering and didn’t think I would practice software development.  But things changed and I found my first role as a manual QA engineer, then QA automation engineer, automation developer, and in the last 5 years DevOps / Release engineer.   I was always […]

15 January 2019

To fill in your advertising calendar and plan your spend efficiently, we’ve collected a round-up of opportunity by time of year for 11 industries.

10 January 2019

We looked at the total number of readers, the number of readers over time and the engagement with each topic to discern the top stories of 2018.

10 January 2019

In 2022, there were many statistics that arose showing native advertising’s growing presence and benefits. Here, we highlight some of the most staggering.

3 January 2019

Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?

2 January 2019

A lot has happened in 2018 – here’s what our CEO, Adam Singolda, has to say about our growth, our people and the future of content recommendations.

30 December 2018

We all have these amazing machines in our development and testing labs, and we know that our real users do not share this wonderful world. They experience our products very differently from us. These differences result in two major challenges: We do not know what the users experience We cannot debug their machines As a Video Advertisement Player team, these challenges are multiplied. Why? Our product is a third party script that serves other third party scripts for websites.   Your code runs on different platforms As a third party web product, you do not know which websites your code runs on. Websites have a variety of frameworks, architectures and styles. Frameworks – change the browser’s core behavior, for example, redefining methods, which challenges the product’s basic behavior. Architectures – affect the website’s performance, which impacts on the product’s natural flow. Styles -manipulate the product’s look and feel.   Running […]

26 December 2018

A couple of months ago my team had its first experience working with Java fibers, we needed to make our main application work asynchronously. In this 3 part series, I will share my team’s experience and how we deploy and implement Java fibers in production. In Part 1 we talked about what fibers are in high level, how they compare to threads and why we started to explore them. In Part 2 we went further in-depth about how fibers differ from threads, how to create fibers, how to work with them and the  basic concepts of how they work. In this part, we’ll discuss what’s going on under the hood in fibers and deep dive into the implementation of how fibers work and what lessons we learnt during our journey working with them. We will also see how this magic happens…   Under the hood Fibers are implemented by instrumenting […]

25 December 2018

A couple of months ago my team had its first experience working with Java fibers, we needed to make our main application work asynchronously. In this 3 part series, I will share my team’s experience and how we deploy and implement Java fibers in production. In the previous part (Part 1), we talked about what fibers are in high level, how they compare to threads and why we started to explore them. In this part we’ll focus further in-depth about fibers and how they differ from threads, we’ll see how to create fibers, how to work with them, and the basic concepts of how they work. Threads vs. Fibers We searched for a reason why not to stay with threads. We researched the costs and performance penalties of working with threads vs. fibers. We wanted to find proof that fibers can work better than threads, or at least shine in […]

25 December 2018

A couple of months ago my team had its first experience working with Java fibers, we needed to make our main application work asynchronously. In this 3 part series, I will share my team’s experience and how we deploy and implement Java fibers in production. We will cover what fibers are, how to use them, their pros and cons, and their internals, all in a mix between guide and blog describing our experience. Fibers are a sort of lightweight threads, that are meant to address performance, scale and code structure in our applications, they can work together or replace threads. If you are dealing with concurrency, code structure and asynchronous challenges, or you are just interested in learning this technology, this blog post series is for you. The first part of this series is an overview of what fibers are, the next parts are diving deeper into the technology and […]

21 December 2018

These are the top five most read blog posts for agencies this year. We’ve uncovered hot topics like revenue strategy, personal growth and consumer data.

21 December 2018

These are the top five most read blog posts for brands this year. We’ve uncovered hot topics like video, advertising technology, strategy and more.

20 December 2018

These are the top five most read blog posts for marketers this year. One thing is clear—content is still king, but the focus has shifted to distribution.

20 December 2018

These are our top five most read blog posts for publishers this year—we’ve uncovered hot topics like user experience, revenue and much more.

19 December 2018

Our top sponsored content campaigns in 2018 are fierce—here’s how these innovative, creative and forward-thinking brands found success.

18 December 2018

Data from Taboola Trends reveals the best headline keywords and image trends that will entice people to click—some may not be what you’d expect.

17 December 2018

We were too excited about these top video campaigns to wait until the end of the year (and we know your online video strategy for 2019 can’t wait either).

16 December 2018

About a year ago we incorporated a new type of feature into one of our models used for recommending content items to our users. I’m talking about the thumbnail of the content item: Up until that point we used the item’s title and metadata features. The title is easier to work with compared to the thumbnail – machine learning wise. Our model has matured and it was time to add the thumbnail to the party. This decision was the first step towards a horrible bias introduced into our train-test split procedure. Let me unfold the story…   Setting the scene From our experience it’s hard to incorporate multiple types of features into a unified model. So we decided to take baby steps, and add the thumbnail to a model that uses only one feature – the title. There’s one thing you need to take into account when working with these […]

14 December 2018

Taboola and YouTube on video creatives and production from the psychological, data and research points of view at IAB’s “Tomorrow’s Digital Skills, Today.”

10 December 2018

What types of content should your agency produce to promote on a wide-reaching content discovery network like Taboola? We’ve got the full list.

4 December 2018

Common choices for monetization are readily available but are mildly effective at best. A better option—monetization that’s engaging for users.

28 November 2018

Creating seasonal marketing content around the holidays can have a significant impact on a customer’s average spend. These ideas will help you stand out.

28 November 2018

After you finish your next piece, consider some of these techniques and platforms to reach the right people in communities receptive to your message.

26 November 2018

So, how can publisher brands harness and monetize exclusive content? Here are four popular ways brands and influencers are making money from content.

21 November 2018

Knowledge sharing is critical for every company that wants to grow and improve. The bigger the company – the harder it gets. Inefficiency, a lack of alignment within your peers, difficulty training new workers – you name it. In this post we will take a look at the existing methods for knowledge sharing. How they can’t keep up with growth and fast paced changes, and why people are your best resource for knowledge. What is Knowledge? In general, there are three main types of knowledge that need to be shared in a software company – Technical Knowledge, Product Knowledge and Business Knowledge. When a new employee begins their job, most companies will help them to learn, using some of the more traditional methods to share knowledge: Learn from others – via frontal training or assigning a mentor Allow Self learning – online course, or from the company’s knowledge center (Atlassian, […]

21 November 2018

This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the sports industry.

20 November 2018

This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the home and lifestyle industries.

19 November 2018

We wrestle with a lot of technical jargon in digital marketing. Case in point: the term “programmatic native advertising.” Here’s what it means.

18 November 2018

Content discovery networks place native ads on news sites and the websites of premium publishers. Here’s how ecommerce brands are jumping on board.

15 November 2018

We’re very excited to announce our partnership with Via, the world’s expert in on-demand shared transportation. Click to hear more from our CEO.

14 November 2018

This holiday season, we’ve taken a deep dive into the planning and executing on digital marketing campaigns for the food industry.

13 November 2018

If you’ve been following our tech blog lately, you might have noticed we’re using a special type of neural networks called Mixture Density Network (MDN). MDNs do not only predict the expected value of a target, but also the underlying probability distribution. This blogpost will focus on how to implement such a model using Tensorflow, from the ground up, including explanations, diagrams and a Jupyter notebook with the entire source code. What are MDNs and why are they useful? Real life data is noisy. While quite irritating, that noise is meaningful, as it gives a wider perspective of the origins of the data. The target value can have different levels of noise depending on the input, and this can have a major impact on our understanding of the data. This is better explained with an example. Assume the following quadratic function: Given x as input, we have a deterministic output […]

13 November 2018

We’ve taken a deep dive into digital marketing campaigns for the travel industry this holiday season. Check out our data-driven insights.

12 November 2018

We’ve taken a deep dive into planning and executing holiday digital marketing campaigns for the auto industry. Check out our data.

9 November 2018

Finance marketers, here’s how to build a knockout targeting and creative strategy for your digital campaigns this holiday season.

9 November 2018

This holiday season, we’ve taken a deep dive into the planning and executing on digital marketing campaigns for the education industry.

9 November 2018

We’ll use two hypothetical clients—one in finance and one in fashion to help illustrate the various tactics and channels an inbound marketer might use.

8 November 2018

Tribune will launch Taboola Feed exclusively, including incredible brands such as the Chicago Tribune, the Baltimore Sun, and the Orlando Sentinel.

7 November 2018

You’ve got to have a plan for distribution. To help you start building one, here’s an overview of a few content distribution tools you might like to use.

7 November 2018

As VP of IT at Taboola, my teams and I are overwhelmed with logs, pinned down by the rate and volume of them. The job of the Production Site Reliability Engineering (SRE) team in Taboola is to keep the technology running smoothly and bring in as many insights as we can from the system, making sure that any and every technical issue (that isn’t self healing or contained) is dealt with quickly. We also support this torrent of incoming data to make sure that any insights that can be gleaned from this data are found. With over 1B users discovering what’s interesting and new through the Taboola Feed, we can’t drop the ball or stop thinking about our logs, log management, where to store them and how to process them. This is the challenge of processing over one million lines of logs every second. To address this challenge, we engaged […]

6 November 2018

Beauty and Fashion marketers, check out these data-driven insights to back your targeting strategy and creative process this holiday season.

6 November 2018

  The web is full of third-party scripts. Sites use them for ads, analytics, retargeting, and more. But this isn’t always the whole story. Scripts are unpredictable, they execute code, but you don’t know what this code actually does. With Taboola’s advertising video player solution, we struggle with 3rd party scripts daily. Working with different advertisers has exposed us to a variety of malicious behavior: sound violations, auto scroll and change page DOM are just some of them. In this post we’ll take a closer look at how we detect sound violations.   Steer clear of 3rd party script risks A sound violation is a state in which the video plays sound without user interaction. Several advertisers do this, to ensure that the user will notice their ads. We struggled with this often and received lots of complaints from publishers. Sound violations should be prevented by the video player, but […]

6 November 2018

A recent survey run by IAB found that six-second ads were the top format for marketers today. Here’s what IAB Brand Direct Summit panelists had to say.

2 November 2018

These 12 landing pages have these three elements in common, but each uses them in very different ways. Check out the top contenders.

31 October 2018

The good news, there’s definitely been progress of late. Industry leaders speak on three important steps to achieving true programmatic transparency.

28 October 2018

So you just finished designing that great neural network architecture of yours. It has a blazing number of 300 fully connected layers interleaved with 200 convolutional layers with 20 channels each, where the result is fed as the seed of a glorious bidirectional stacked LSTM with a pinch of attention. After training you get an accuracy of 99.99%, and you’re ready to ship it to production. But then you realize the production constraints won’t allow you to run inference using this beast. You need the inference to be done in under 200 milliseconds. In other words, you need to chop off half of the layers, give up on using convolutions, and let’s not get started about the costly LSTM… If only you could make that amazing model faster! Sometimes you can Here at Taboola we did it. Well, not exactly… Let me explain. One of our models has to predict […]

23 October 2018

We’re bringing personalized quality news experience to vivo, the 5th largest smartphone manufacturer in the world. Taboola recommendations are coming to mobile devices.

18 October 2018

Business and technology products aren’t always the easiest to market. We know the right time, place, and creative trends to make your digital campaign soar.

17 October 2018

Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.

17 October 2018

Prioritizing Kafka Topic Consumption: How I Developed a Mechanism to Optimize Message Handling. Discover how to handle messages efficiently.

16 October 2018

We sat down with Jill Orr, COO of Eyeota to discuss what’s relevant for advertisers when considering third-party data solutions.

15 October 2018

The most important metric you can use is CAC. Avoiding calculation mistakes isn’t hard once you understand the formula for customer acquisition costs.

10 October 2018

We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.

10 October 2018

Imagine you’re walking down the street and you see a nice car you’re thinking of buying. Just by pointing your phone camera, you can see relevant content about that car. How cool is that?! That was our team’s idea that awarded us first place in the recent Taboola R&D hackathon aptly named – Taboola Zoom!   Every year Taboola holds a global R&D hackathon for its 350+ engineers aimed at creating ideas for cool potential products or just some fun experiments in general. This year, 33 teams worked for 36 hours to come up with ideas that are both awesome and helpful to Taboola. Some of the highlights included a tool that can accurately predict the users’ gender based on their browsing activity and an integration to social networks for Taboola Feed. Our team decided to create an AR (Augmented Reality) application that allows a user to get content recommendations, […]

9 October 2018

Warhol accomplished much, including making art accessible and relatable. He pulled art out of the high brow and brought it to consumers. Brands, take note.

9 October 2018

The truth that made popular video brands successful is simultaneously the one truth many video marketers today are ignoring.

8 October 2018

This is the ultimate content marketing guide in simple terms: what is content marketing and why use it? How do you get started? How does it drive sales?

5 October 2018

Conversations about video advertising reverberated throughout Adweek. Here’s what our CEO, Snap, Twitter and Blue449 had to say.

4 October 2018

Generating sufficient organic traffic takes a long time, starting with paid traffic is a great way to grow your visibility online to your target audience.

2 October 2018

The best way to know what’s going on inside the minds of today’s CMOs as it relates to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to participate in its first annual CMO Report. Though the report does not indicate the precise number of participants, it reveals many useful insights extracted from the results. Based on the landing page they created for those who wish to download a 66-page copy of The Nielsen CMO Report 2018, it appears the finding they found most significant is… Only 1 in 4 marketers are highly confident they can quantify ROI. Digital media earned a slight edge over traditional media in this regard. Very slight. I can’t help but arrive at the clichéd conclusion: the more things change, the more things stay the same. I’ll break that down, in reverse: Things stay the same—Marketers are most concerned with […]

28 September 2018

Today, we are over 1,000 Taboolars strong. Here’s our CEO, Adam Singolda, on how we got here, where we’re going and the people who helped us get here.

27 September 2018

We’ll break down what you can do today, and in the long-run, for the highest-impact use of your marketing budget to increase website traffic.

25 September 2018

Learn how to create a landing page with these simple landing page tips.

20 September 2018

We are excited to announce our latest partnership with Unbounce—the leading landing page and conversion platform for marketers and agencies.

19 September 2018

Content advertising is advertising your content. Yes, literally. You pay for exposure, or clicks. Here’s why to use it and how.

18 September 2018

When the buyer’s journey works in your favor, it’s helpful to view them as progressing through the stages of knowing, then liking, then trusting your brand.

18 September 2018

Introduction One of the key creative aspects of an advertisement is choosing the image that will appear alongside the advertisement text. The advertisers aim is to select an image that will draw the attention of the users and get them to click on the add, while remaining relevant to the advertisement text.   Say that you’re an advertizer wanting to place a new ad titled “15 healthy dishes you must try”. There are endless possibilities of choosing the image thumbnail to go along with this title, clearly some more clickable than others. One can apply best practices in choosing the thumbnail, but manually searching for the best image (out of possibly thousands that fit this title) is time consuming and impractical. Moreover, there is no clear way of quantifying how much an image is related to a title and more importantly – how clickable the image is, compared to other […]

17 September 2018

Goal-oriented users are what you tend to focus on when you optimize for search. The explorers are a bit tougher—here’s who to focus on.

14 September 2018

Mirko Caspar, Co-CEO of Mister Spex, on their digital strategy, and how they’ve disrupted eyewear by placing the customer at the center of that strategy.

13 September 2018

Want to know how to develop an effective content marketing strategy that achieves business goals and revenue? Here’s the steps for a winning marketing plan.

12 September 2018

Axel Springer’s BILD Group will use Taboola’s core recommendation deep learning driven technology and editorial Newsroom insights.

11 September 2018

We are proud to have released the New Taboola Pixel, which brings many improvements to your ability to make the most out of your Taboola campaigns.

5 September 2018

There’s been a lot of worried talk among digital advertisers and publishers about the decline in consumer attention spans. New research reveals a solution.

4 September 2018

Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.

29 August 2018

In this guide, we break down what CRO is, why it’s valuable, how to do it, and highlight some successful CRO case studies.

27 August 2018

Smart Bid is a new bidding feature that helps you maximize campaign performance by automatically adjusting your baseline bid.

27 August 2018

What do your content consumers do to fill ‘empty’ moments? There’s a high chance they’re using their phone—here’s why you need an infinite feed on mobile.

23 August 2018

Modern marketers populate the web with millions of blog posts every day in the interest of getting discovered via search, and it might be doing squat.

21 August 2018

In the first post of the series we discussed three types of uncertainty that can affect your model – data uncertainty, model uncertainty and measurement uncertainty. In the second post we talked about various methods to handle the model uncertainty specifically . Then, in our third post we showed how we can use the model’s uncertainty to encourage exploration of new items in recommender systems. Wouldn’t it be great if we can handle all three types of uncertainty in a principled way using one unified model? In this post we’ll show you how we at Taboola implemented a neural network that estimates both the probability of an item being relevant to the user, as well as the uncertainty of this prediction.   Let’s jump to the deep water A picture is worth a thousand words, isn’t it? And a picture containing a thousand neurons?… In any case, this is the […]

21 August 2018

Labor Day auto marketers, we’ve got the data you need—including device, keyword and image trends to help you run the best possible digital campaign.

20 August 2018

In this post, we’re going to share best practices for writing and building a high converting landing page.

14 August 2018

Now that we know what uncertainty types exist and learned some ways to model them, we can start talking about how to use them in our application. In this post we’ll introduce the exploration-exploitation problem and show you how uncertainty can help in solving it. We’ll focus on exploration in recommender systems, but the same idea can be applied in many applications of reinforcement learning – self driving cars, robots, etc.   Problem Setting The goal of a recommender system is to recommend items that the users might find relevant. At Taboola, relevance is expressed via a click: we show a widget containing content recommendations, and the users choose if they want to click on one of the items. The probability of the user clicking on an item is called Click Through Rate (CTR). If we knew the CTR of all the items, the problem of which items to recommend […]

13 August 2018

As more and more of publisher’s audiences are consuming content on smartphones. We’ve ran tests on infinite feed-related behavior—check out the results.

7 August 2018

We’re excited to announce that now available to all managed-service video clients, Taboola offers an in-house creative studio to customize your videos.

7 August 2018

Artificial intelligence (AI) as it applies to marketing, as told by Paul Roetzer of the Marketing Artificial Intelligence Institute.

6 August 2018

Understanding what a model doesn’t know is important both from the practitioner’s perspective and for the end users of many different machine learning applications. In our previous blog post we discussed the different types of uncertainty. We explained how we can use it to interpret and debug our models. In this post we’ll discuss different ways to obtain uncertainty in Deep Neural Networks. Let’s start by looking at neural networks from a Bayesian perspective.   Bayesian learning 101 Bayesian statistics allow us to draw conclusions based on both evidence (data) and our prior knowledge about the world. This is often contrasted with frequentist statistics which only consider evidence. The prior knowledge captures our belief on which model generated the data, or what the weights of that model are. We can represent this belief using a prior distribution p(w) over the model’s weights. As we collect more data we update the […]

3 August 2018

Want to rightfully proclaim you know exactly how to invest dollars that get results? Performance marketing should be your focus.

3 August 2018

Publishers—when you’re publishing articles, videos, photos or any other type of media regularly, consider these ten plugins for the best experience.

1 August 2018

There are few events that impact global internet traffic like the World Cup. People stopped what they were doing for it—here’s what happened.

30 July 2018

As deep neural networks (DNN) become more powerful, their complexity increases. This complexity introduces new challenges, including model interpretability. Interpretability is crucial in order to build models that are more robust and resistant to adversarial attacks. Moreover, designing a model for a new, not well researched domain is challenging and being able to interpret what the model is doing can help us in the process. The importance of model interpretation has driven researchers to develop a variety of methods over the past few years and an entire workshop was dedicated to this subject at the NIPS conference last year. These methods include: LIME: a method to explain a model’s prediction via local linear approximation Activation Maximization: a method for understanding which input patterns produce maximal model response Feature Visualizations Embedding a DNN’s layer into a low dimensional explanation space Employing methods from cognitive psychology Uncertainty estimation methods – the focus of […]

27 July 2018

The most successful brands are aggressive in their approach to data. Turns out, data sets up leaders for success in three specific ways.

26 July 2018

We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.

24 July 2018

If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.

19 July 2018

Infinite feeds have been proven to keep consumers engaged. We’ll explore how a specific cognitive bias, related to investment, affects this behavior.

10 July 2018

We recently spoke with several leading SME representatives about how they’re using content marketing to grow their businesses. Here’s what they said.

9 July 2018

Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it.

7 July 2018

A landing page is created specifically for the purpose of a marketing or ad campaign, and has a strong CTA—here’s how to create a good one.

5 July 2018

At this year’s summit, you couldn’t miss the sound of publishers searching for answers. Traffic and revenue is harder to find. Here’s the industry’s take.

3 July 2018

Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties.

2 July 2018

Marketers in dating, stand to attention—science tells us that seasons have a huge impact on consumers’ moods. We’ve got the data to help you strategize.

27 June 2018

Greg Herbst, VP of Audience Solutions at Bombora, discusses what they’re about and advice for advertisers incorporating data into their digital strategy.

26 June 2018

This post offers insights from Libris by Photoshelter and Contently on visual content and storytelling, as well from a recent panel discussion on the topic.

20 June 2018

Lena Sakaguchi, Merchandiser for So-net Media Networks (SMN) discusses trends in programmatic advertising, and tips for brands and agencies in the space.

18 June 2018

For Cannes Lions this year, we sat down with our neighbor at the festival, Mark Pearlstein of DoubleVerify for the ultimate 3-part brand safety strategy.

14 June 2018

Now that more than a year has passed since our first deep learning project emerged, we have had to keep moving forward and delivering the best models we can. Doing so has involved a lot of research, trying out different models, from as simple as bag-of-words, LSTM and CNN, to the more advanced attention, MDN and multi-task learning. Even the simplest model we tried has many hyperparameters, and tuning these might be even more important than the actual architecture we ended up using – in terms of the model’s accuracy. Although there’s a lot of active research in the field of hyperparameter tuning (see 1, 2, 3), implementing this tuning process has evaded the spotlight. If you go around and ask people how they tune their models, their most likely answer will be “just write a script that does it for you”. Well, that’s easier said than done… Apparently, there […]

13 June 2018

This post is your ultimate guide to digital back-to-school campaigns based on data that covers trends by time, competitor KPIs and more.

12 June 2018

We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers.

8 June 2018

9B page views and 70M hours of reading from the start of the season until now—we’ve got World Cup data that predicts the season’s outcome, and more.

6 June 2018

Mobile cross-platform attribution strategies from Eric Stein, VP & GM at Branch—we cover why you’re having a tough time and how you can fix it.

4 June 2018

There are plenty image and media site options available, from free stock image sites to stock video sites, to meet all of your digital ad campaign needs.

31 May 2018

The industry’s #1 leader in content marketing—HubSpot—has integrated with Taboola. Users can start a Taboola campaign right from their dashboard.

30 May 2018

Do you know that feeling when you’ve finished working on a feature, pushed the code, but then your CI system refuses to respond? Lagging or slow responsiveness is very common among Jenkins users, and you can find many reported issues on it. Slow CI systems are frustrating, they make you develop slower and waste your time. I have worked on several Jenkins systems with various versions (1.x and 2.x), tens of slaves and hundreds of builds per day. I have managed to improve the performance of those systems using a few simple guidelines. In the following post I will share 5 tips that can make your Jenkins better, and put a smile on your developers’ faces.   Tip 1: Minimize the amount of builds on the master node The master node is where the application is actually running, this is the brain of your Jenkins and, unlike a slave, it […]

30 May 2018

You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and the products it offers are on your email list—which most often directly relates to your content marketing efforts. Is email marketing a high priority at your company? It should be. Here’s why: Most used channel—By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019. (Source) Ownership—Email is entirely permission-based. You send messages to people who have given you permission to do so, and are therefore more receptive to your messages. Unlike social media channels as […]

24 May 2018

The Jakarta Post was eager to use Taboola to promote organic content—and the move paid off. Their readership now grows by 6% each month.

22 May 2018

So you’ve got a client in finance. We’re diving into 10 insights to help you run a campaign for your them that will outperform their expectations.

16 May 2018

You see, banner ads are subconsciously filtered out by almost everyone, a phenomenon that has come to be known as banner blindness.

11 May 2018

we’ve done a lot to prepare for GDPR working closely with our publisher, advertiser, and data partners, and collaborating with others in the industry.

10 May 2018

Despite the finance marketer’s strength in the market and their willingness to dive into new channels, there are a couple of areas where they could improve.

3 May 2018

Technology marketers, take a bow. Your numbers look impressive—based on the 2018 Technology Content Marketing report from CMI, MarketingProfs and IDG).

1 May 2018

The IAB-backed ads.txt initiative is important, and it’s one that we’ve been supportive of from the beginning—it brings transparency to an otherwise difficult to navigate marketplace by allowing publishers the ability to publicly authorize digital sellers on their site.

25 April 2018

Back in 2012, when neural networks regained popularity, people were excited about the possibility of training models without having to worry about feature engineering. Indeed, most of the earliest breakthroughs were in computer vision, in which raw pixels were used as input for networks. Soon enough it turned out that if you wanted to use textual data, clickstream data, or pretty much any data with categorical features, at some point you’d have to ask yourself – how do I represent my categorical features as vectors that my network can work with? The most popular approach is embedding layers – you add an extra layer to your network, which assigns a vector to each value of the categorical feature. During training the network learns the weights for the different layers, including those embeddings. In this post I will show examples of when this approach will fail, introduce category2vec, an alternative method […]

25 April 2018

We’re diving into global insights for building the best creatives for your digital campaigns this Mother’s Day and Father’s Day.

24 April 2018

We’re breaking down opportunity for finance advertisers from every corner of the industry; including trends from mortgage lenders, banks, fintech and more.

23 April 2018

Digital technology has been the greatest change agent of our time. There’s not much it hasn’t touched, agencies and agency marketing included.

18 April 2018

Buzzsumo’s report is full of insights, but its main bullet is that engagement across social networks for publishers and marketers has nose-dived since 2015.

11 April 2018

Have you ever watched a hitchcock movie? He’s known for suspense, and marketers can learn from how he incites action in his viewers.

10 April 2018

Marketers can learn from different types of suspenseful events and how they each can make a native video better, and incite action in viewers.

3 April 2018

We’re doing a deeper dive on seven types of top of the funnel content worthy of bumping with advertising dollars in native advertising.

29 March 2018

We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.

28 March 2018

We’re on a mission to improve user experience and brand safety on the web. We’re going to remove 100K advertising URLs we’ve identified as ‘racy.’

27 March 2018

In just two years, Taboola was able to help Hear.com increase conversions 10x the amount at which they started, and helped break into three new markets.

20 March 2018

It turns out that brands can expect more clicks on the open web this Easter—if they follow a few best practices for Easter marketing.

19 March 2018

Consumers are starting to plan their summer holidays and travel brands have an opportunity to reach them while there is high interest.

14 March 2018

As new events and trends took the stage at NYFW, we took a look at some of the this year’s newest designers to see what was resonating with masses.

13 March 2018

Chad Pollitt, one of the world’s foremost experts on the topic, help clarify a number of issues around the state of content and native advertising today.

13 March 2018

One pleasant morning I got to work, thinking this day couldn’t get any better. But as Murphy would have it, there was my boss walking frantically toward me. It turned out that almost over night one of the main data pipeline systems had become a major bottleneck for the company, and a solution was needed, Fast! Usually in a startup, let alone a company moving as fast as Taboola, these things can occur on a weekly basis. I needed to find some quick wins to relieve some of the bottlenecks inside the system. Luckily Re2 was there to the rescue – in this post I will share how to find the bottlenecks using Gprof2dot beautiful image rendering, and of course, what Re2 is and how to use it. * Note that this article addresses a pain I had in a Python framework, but because there are Re2 implementations to all […]

12 March 2018

As these Olympic Games marked many milestones, we wanted to know the sports that internet readers found the most interesting—and we found some surprises.

9 March 2018

Here’s how Xenia Daum went from a time where she rose to become one of the most successful ad operations groups in Austria.

8 March 2018

We sat down with three women leaders in marketing to talk about their journeys, challenges & advice for the next generation this International Women’s Day.

7 March 2018

As of December of last year, we interact with nearly half the internet users around the world according to comScore Key Measure rankings.

6 March 2018

We sat down with female leaders from the Financial Times, Scripps Networks Interactive and Condé Nast UK in honor of International Women’s Day.

5 March 2018

It’s the quality of Taboola traffic that allows PANDORA France to see such a high conversion rate from its branding initiative.

26 February 2018

Tophatter saw 3.7%+ conversion rate with Taboola than any other paid channel, and 4.7% more purchases from first-time visitors on the same day.

22 February 2018

Taboola Success Manager shares insights on how to successfully grow your agency’s and your clients’ businesses with native ads.

18 February 2018

Marcin Woźniak, Communication Strategy Director at LiquidThread, Publicis, to talk about the powerful impact native advertising has had on his campaigns.

15 February 2018

If expanding your audience is getting challenging on search and social, native advertising presents a powerful third option that won’t bust your budget.

15 February 2018

This is a tale of heroism, of overcoming obstacles and hardships. This is a tale of ingenuity, of originality and thinking outside the box. This is a tale… of how I was too lazy to go and look if someone was already playing table tennis in the game room.     Hiking Across the Office is a Drag   Taboola’s Israeli office in Tel Aviv, houses about 350 people, spread over five large floors. The game room, however is smack dab in the middle of them. In smaller companies, if you wanted to know if the game room was available, all you had to do was to look slightly over your monitor and you would have your answer. Here, it takes 60 seconds and 110 steps, including one flight of stairs, to get from my workstation all the way to the game room – believe me, I counted. Unfortunately, due […]

13 February 2018

Once your brand awareness begins to diminish, consumers will begin to forget your brand—period. Discover the best strategies for your business.

10 February 2018

Lately in the realm of video, the industry is seeing a powerful fusion between two innovative trends—outstream formats, and programmatic delivery.

8 February 2018

Quip, Mack Weldon and Grow.co are three disruptive brands that have nailed digital. Everyone from startup to enterprise has something to learn from them.

7 February 2018

Taboola created a custom audience segment for Mack Weldon. Campaigns targeting this audience had a 39% higher CVR—and it didn’t stop there.

6 February 2018

We’re excited to announce our new exclusive partnership with Bauer, which includes the implementation of Taboola Feed, on all of these publications.

5 February 2018

While the goal is to eventually take leads to the final purchase, that cannot happen without investing in a good top of the funnel marketing strategy.

25 January 2018

From an engagement perspective, and since rolling out Taboola Feed in November, TMBI has already seen a significant increase in revenue and pageviews.

24 January 2018

We believe in the transparent and brand safe environment that ads.txt supports. Publishers can easily implement and maintain their Taboola ads.txt records.

22 January 2018

To distribute content for performance, it’s important to work with platforms that have two key things: scale and user data for audience targeting.

19 January 2018

These are some tactics that Taboola publisher partners use to boost their on-site monetization, while sustaining a strong user experience (UX).

18 January 2018

Here are a few tips to help you ensure every content marketing effort you’re making is meaningful and will drive growth fast.

17 January 2018

Taboola’s self-service platform grew to nearly $100 million in run rate since launching a year ago, helping many realize game-changing success.

12 January 2018

This year’s Consumer Electronics Show (CES) was a perfect example of why the show has become a staple for marketers looking for trends for the year ahead.

10 January 2018

Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affects your campaign—are consumer ‘present’?

9 January 2018

Our CEO, Adam Singolda, discusses a pivotal year for tech, content discovery, and Taboola as we approach a time where we’re reaching half of the globe.

8 January 2018

Brax scales, automates, and simplifies native advertising in one central place—here’s how you can launch successful Facebook campaigns on Taboola.

5 January 2018

This infographic is for marketers looking to build the best online advertising and content distribution creatives to reach a target audience this new year.

26 December 2017

Hello Git user. In this blog post I will discuss a technique for a unique version calculation for every Git commit. You may ask why  we need this, after all every commit in Git is identified by a unique sha1 hash. That’s right, let’s take 2 commits, 4bd92c9 and f5fc029, use their sha1 hash as a version and perform a simple A/B test. The test showed that 4bd92c9 is preferred to f5fc029. If this is the case, how can we tell: Which version is newer? If 4bd92c9 is included in f5fc029, or vice versa? What branch they were built from? It seems we need an alternative. The common standard for the versioning is a SemVer scheme. We will use its parts as follows: Major – manual increment Minor – every released feature will increment the minor Patch – will always be 0   Now let’s take a look at our […]

19 December 2017

The concept is the same—there are media outlets with large audiences and brands that want to reach them, but there are more players than ever before.

15 December 2017

Taboola’s completion of TAG verification means we’ve received a unique, global identifier that allows our partners to verify our legitimacy and reputation.

14 December 2017

Now you can target your Taboola campaigns by postal code, zip code and time of day—know the location of your audience before your content reaches them.

12 December 2017

In the realm of video, the industry is seeing a powerful fusion between two underlying trends—outsream, in-feed formats, and programmatic delivery.

11 December 2017

We’re excited to announce Even Traffic Allocation, giving advertisers the ability to choose how they want traffic distributed amongst their creatives.

11 December 2017

The way publishers implement infinite scroll of articles isn’t always good user experience. Viewers need variety, relevancy, and engagement opportunities.

6 December 2017

A content distribution workflow can almost guarantee the accuracy of your campaign. An easy to manage, monitor and track campaign will get you results.

4 December 2017

Austria Tourism uses Taboola to increase web traffic to, and engagement with, its content so users know about travel deals to and within Austria.

1 December 2017

Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.

30 November 2017

Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. A recent study predicted that native advertising will grow 156% by 2020 and brands and advertisers are jumping on the native advertising bandwagon. For those of you just joining the native ad revolution,‘a good native ad is an ad, but it doesn’t read like one’ according to Business.com. At the same time, users aren’t able to ignore native ads as easily because they coexist seamlessly with publisher content. Marketing and advertising influencers have long tracked the rise of native ad growth in social media, mobile devices, apps and videos that have completely transformed the face […]

28 November 2017

Campaign Scheduler allows marketers to exclude or include a day, or set hours for your campaign to run during that day. Timezone targeting is also included.

28 November 2017

Grab the attention of your readers by writing a striking headline. The best titles are snappy and often rhyme—there are a number of reasons why.

22 November 2017

When you’re ready set-up your holiday Taboola campaign, know how to optimize in real-time for the biggest return on ad spend (ROAS).

21 November 2017

Online sales growth this year is a reason to diversify your holiday media mix. Here’s our creative recommendations for building the best holiday campaign.

20 November 2017

To support a recent ‘Visit Britain’ branded content campaign targeting India, TUI turned to Taboola to drive high quality traffic and conversions.

16 November 2017

Discovery is the channel you need to be focusing on for scale—Taboola can help you target an audience that you know will be interested in a purchase.

15 November 2017

We partnered with Venngage to bring you the best advice on infographic distribution. Here’s a quick rundown of how you can create and promote infographics.

15 November 2017

As part of the optimization team at Taboola, we are constantly working with publishers and conducting AB tests, to find the best user interface (UI) for our widget. In doing so, we improve sponsored content (SC) revenue per mille (RPM). When we dealt with a very large news site in India, as part of an ongoing optimization, we needed to get a bit creative. We were already implementing our best practices for our widget on the publisher homepage — so we came up with a different solution. We tested a native UI, one that would help blend the widget into the design of the page. User Behaviour on the Homepage Unlike article pages, where users come to read an article, and then sometimes leave after finish reading it, a user who enters a homepage directly will sometimes scan it from top to bottom to find something to read. When they […]

9 November 2017

eCommerce best practices will help you create the best converting Taboola campaign possible for Singles Day at each stage of the buyer journey.

7 November 2017

How do you budget for content discovery, native advertising and more? Here are four simple steps to carefully crafting a budget for digital marketing.

3 November 2017

Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”

1 November 2017

Taboola Creative Strategist Rachel Zalta takes a psychological dive into two types of video consumers—those goal-oriented, and those in exploration mode.

30 October 2017

mobile audience engagement: understanding customer needs helps provide the right information at the right micro moment to guide their purchase decision.

27 October 2017

Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.

26 October 2017

Announcing Taboola Trends—a data tool for marketers that provides up-to-date trends so they can create successful campaigns for their brand in real-time.

25 October 2017

We ran A/B tests across hundreds of campaigns for insight into how to structure your campaigns for the most post-click engagement. Here’s what we found.

24 October 2017

It is our goal to provide the best and safest environment for advertisers; by bringing video supply to publisher sites in our feed environment, we have.

18 October 2017

The existing CI processes in Taboola are quite demanding  – a full product build includes 150 maven modules accounting for about 20000 unit tests. Beside running builds from master branch there are also builds for all feature branches and patch releases. All in all accumulating to more than a hundred builds per day. Some of the executed tests are pretty heavy on CPU and memory, performing resource-intensive data crunching. As you can imagine – all this requires substantial CI infra horse power. Which it definitely possesses: Taboola’s Jenkins cluster currently has 35+ Jenkins slaves, each with 20 to 40 CPU cores and at least 100 Gb memory. Each slave runs 5 to 10 executors. All in all  – a powerful CI/CD factory. But even with all this power – there are limitations. On the day of the weekly release the volume of builds peaks and we sometimes find ourselves starving […]

17 October 2017

Native ads are supporting content in South East Asia. By 2021,it’s expected to be nearly 3/4 of all online ad spend, with Asia-Pacific taking the lead.

16 October 2017

Our CEO, Adam Singolda, shares a last post from reporter Mark Mooney, to his family, and his craft, in a tumultuous time for journalism.

16 October 2017

If you want your clients to experience all of the benefits of native advertising, here is how you can pitch it to convince them that it’s worth their while.

13 October 2017

We know how to make the perfect content discovery video. Tatjana Biallas, taboola video expert gives tips for creating a video that will be successful.

12 October 2017

We wanted the big picture for Europe, and what’s next for big data. We sat down with Townsend Feehan, CEO of IAB Europe, to learn about adtech transparency.

10 October 2017

You can use native advertising to combine your content marketing efforts with the powerful audience you receive on publisher sites.

5 October 2017

We partnered so that Taboola Newsroom and Reddit now integrate, bringing publishers real-time insights into trends regarding their news stories.

4 October 2017

Marketers have long discussed quantity and quality of content as competing opposites—it’s time to put an end to this debate in the world of content.

2 October 2017

Taboola campaigns outperformed expectations—not only did enrollment increases, but attendance at workshops went up in 14 different cities across the world.

28 September 2017

We spoke with Tatjana Biallas, Media Sales Director for DACH and video maven. She spoke at dmexco about video discovery—and why brands should care.

27 September 2017

We fixed audience segmentation for the open web. Taboola Data Marketplace—the first performance solution with first and third-party data for advertisers.

26 September 2017

This is the agency’s guide to measuring and presenting the success of your next content campaign, so you can best communicate you’re team’s value.

21 September 2017

T-Online, the biggest news portal in Europe, is powered by Taboola Newsroom—their tool of choice to inform editorial content in real-time.

20 September 2017

Our CEO participated in a dmexco panel, and despite some negativity about the challenges that the industry faces, is optimistic.

14 September 2017

British Telecom (BT) just brought Taboola Feed’s infinite scrolling experience to both their desktop and mobile sites to better engage new audiences.

13 September 2017

Videos supplement the user experience, rather than disrupt it—native video has many benefits for the exhausted playbook of in-stream.

12 September 2017

Compliance with the GDPR is no exception to our dedication to users, and we’re committed to ensuring that our services comply with the GDPR by May 25, 2018.

5 September 2017

We’re proud to be part of the ads.txt initiative from IAB, as it aligns with our goals for transparency and a safe ecosystem for branded content.

4 September 2017

For content consistency—a flow of relevant, informative, useful and just-salesy-enough content to build trust, you’ve got to stick with these practices.

31 August 2017

As online publishers juggle revenue per mille (RPM) and user experience, sponsored content strikes the right balance. Here’s the value as we see it.

30 August 2017

Advertisers can now run retargeting campaigns themselves. Taboola customers have proven its value—particularly when aiming to increase conversions.

23 August 2017

Dmexco is right around the corner—we’ve got tips from Taboolars on how you can make the most of your trip.

23 August 2017

Our recently-announced partnership with Getty Images streamlines creative testing for marketers and makes A/B testing easy.

21 August 2017

In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.

21 August 2017

If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.

17 August 2017

Don’t worry, we’re not going ask you to work more hours or hire more people. Instead, you can use these tips to improve your content production.

15 August 2017

Taboola turned out to be one of the most lucrative channels for Kueez’s main measurements of success—user acquisition, pages per session and bounce rate.

14 August 2017

The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.

10 August 2017

Audience engagement is a top priority for publishers, and they’re preparing for the next generation today.

9 August 2017

We’re excited to announce our partnership with AdRoll, a performance marketing platform that works with over 35,000 clients worldwide.

3 August 2017

This is a collection of advice from successful professionals, agencies and analyst groups for media buyers looking to make a splash in their industry.

31 July 2017

Native advertising revenue is growing. According to a recent study by the Business Insider Intelligence and the IAB, native display ad spending has soared.

28 July 2017

We know of some surprising content bedfellows. You might assume a reader of a finance related article will be interested in browsing stocks, but maybe not.

26 July 2017

You’ve spent energy crafting engaging editorial content—here’s how to set it up so your audience takes the action you’re looking for.

19 July 2017

We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].

18 July 2017

Taboola CEO, Adam Singolda and Shahar (Dave) Waiser, CEO, Gett at Vivatech discuss how to build ‘unicorn’—one billion dollar companies—from scratch.

13 July 2017

NASCAR fans are united by the need for speed—but also by their hunger for more racing content. We interviewed NASCAR’s Sarah Davis on sponsored content.

6 July 2017

Top content marketing challenge—you must constantly be churning out content. The trick is knowing what your audience wants before you create it.

2 July 2017

Large production pipelines in TensorFlow are quite difficult to pull off. Training small models is easy, and we mostly do this at first, but as soon as we get to the rest of the pipeline, complexity rapidly mounts. One reason is that the “Computation Graph” abstraction used by TensorFlow is a close, but not exact match for the ML model we expect to train and use. How so? Typically a model will be used in at least three ways: Training – finding the correct weights or parameters for the model given some training data. Often done periodically as new data arrives. Evaluation – calculating various metrics during training on a different data set to evaluate training quality or for cross validation. Serving – on-demand prediction for new data There could be more modes. For example we could re-train an existing model or apply the model to a large amount of […]

30 June 2017

We had a very successful Cannes Lions. These are our key learnings for brands to get the most out of their experience, especially with on-site meetings.

29 June 2017

Congratulations to the Blue Apron team from all of us Taboolars! I am thrilled to congratulate the Blue Apron team on the day of their IPO.

29 June 2017

Your brand’s content on publisher sites around the globe—analyze browsing habits and show people the content that matters to them.

27 June 2017

Your business blog is one way to win the hearts, minds, and trust of customers. These data-backed tips will drive you to successful conversions.

21 June 2017

You may have hit the content jackpot without even knowing it. Look for the golden nuggets of earned media that might be out there, and promote them.

19 June 2017

Below is our step-by-step guide to getting your content discovery campaign up and running in a matter of minutes, and ensuring it’s successful.

18 June 2017

Synthetic monitoring is something that we all do. It’s almost something that you don’t think about. You set up a monitor and it just tells you if the service is up or down, most times with just a simple GET. There are the giants in this field (lately consolidated under the Keynote brand as part of AppDynamics) and the new comers like Catchpoint, ThousandEyes, Pingdom (now part of SolarWinds) and WorldPing. All solutions have the same basic concept, pull website information from different agents around the world and provide visibility for the web site operator on uptime, response times and other metrics. But what happens with you have a failure, and no alert? These tools have become so widespread and have such long usage history, that it almost seems pointless to compare. This is a solved problem, no? Just take the cheapest one out there and you’re done. Here at […]

15 June 2017

Gothamist recently renewed their partnership with Taboola, and we spoke with Jake Dobkin, Founder, about his journey—Here’s what he had to say.

12 June 2017

There’s no shortage of monetization partners out there eager to fill publisher’s inventory—this is how you choose the right one.

8 June 2017

Taboola’s new global readership report dives into readership trends on the web—globally, and also in several countries in the Americas, EMEA and APAC.

6 June 2017

We kicked off Taboola Feed with the best advertisers and publishers in the industry. We broke bread and talked about the open web dynamics with the NYDN.

6 June 2017

Taboola CEO Adam Singolda discusses brand safety, and how brands are protected on the Taboola platform. What’s safe, and what’s not?

31 May 2017

A long time ago, marketers had an information problem. It didn’t move very easily. Here’s how content marketing’s history has progressed.

25 May 2017

Smart eCommerce content is tailored for every stage of the customer journey. This is how they do it and match their business goals.

24 May 2017

Taboola Feed—a new content discovery experience for advertisers and publishers. Users scroll to discover content, videos, products, app downloads, & more.

22 May 2017

Talentedge and Taboola worked together to help Talentedge achieve significant registrations for their online courses—with high-quality audience targeting.

11 May 2017

Taboola CEO, Adam Singolda, expresses concerns regarding the overuse of the term, ‘fake news,’ and how the industry can respond to the phenomenon.

3 May 2017

The secret to Cornerstone’s success was audience—the right audience. Here is exactly how they targeted the right people with Taboola.

1 May 2017

Blog distribution is extremely important. With these tools and a little savvy, you can blast a message that converts into clicks, and clicks that convert.

27 April 2017

These are the most popular KPIs for our performance marketers, and exactly how you can use your Taboola campaign data to best optimize, and hit your goals.

18 April 2017

Business blogging needs to mature—those who fail to learn from history are doomed to repeat it, or worse, not realize they need to grow.

17 April 2017

FreedomPop campaigns performed more effectively than projected against CPA goals, especially in regards to international acquisition efforts with Taboola.

12 April 2017

If your content isn’t getting the traction you expected, paid content distribution might be your answer. Check out our easy guide to your options.

10 April 2017

As content demand increases, so does the need for executive representative. A Chief Content Officer, used to be an unheard of job title – but not today.

4 April 2017

Video is an engaging, effective and non-intrusive alternative to clickable content for marketers trying to tell their brand’s story with content.

30 March 2017

Taboola partners with LiveIntent—world leader in the email marketing space. Together, we’re doubling down on email discovery.

24 March 2017

March Madness readership Gif. Breaking it down by day, we looked at the popularity of each team by readership—the number of people who read about each team.

23 March 2017

The Taboola creative strategy team has taken a look at landing page best practices for a Taboola user. The big news—gamification is king.

22 March 2017

We partnered with The Trade Desk. Marketers can scale their native placements—reaching one billion users in 50 markets monthly across top publisher sites.

21 March 2017

Our creative strategy team tested creatives over time to determine campaign best practices—best titles, image best practices, and much more.

20 March 2017

There are certain times of the year that are best for publishers to A/B test content for better monetization. We dive into the best tactics and use cases.

20 March 2017

Coverfox sales rise – they set themselves apart by offering simplicity and value. Their partnership with Taboola has grown their reach.

16 March 2017

We are excited to announce our new partnership with Televisa Interactive, the largest mass media company in Mexico and Hispanic America.

14 March 2017

Fashion Week readership might surprise you. We took a look at how readers interacted with brands that participated in the London and NY shows.

13 March 2017

Masterclass participants in Seattle and Los Angeles had unique experiences – some focused on discovery strategy, while another focused on case studies.

9 March 2017

Being in business for ten years is an outstanding accomplish and the whole Taboola team has made this possible. We wouldn’t be here without our passion.

8 March 2017

Support of women in tech spurred the creation of Taboola Breet, an internal community that discusses issues around diversity and inclusion.

8 March 2017

We’re excited to announce the expansion of our offering from article, video, gallery and product recommendation to app downloads for mobile marketers.

28 February 2017

Bombfell, a styling service for men, worked with Taboola to achieve a 960% increase in mobile leads – here’s how they did it.

17 February 2017

Over 100 Taboolars in LA and TLV participated in our first global hackathon—we saw mobile apps, deep learning to data visualization tools & even robots.

16 February 2017

It’s hard to break through the noise. An understanding of the cocktail party effect will take your content distribution strategy to the next level.

10 February 2017

To support your content discovery campaigns this Valentine’s Day, we’ve created a guide to finding your discovery campaign soul mate.

9 February 2017

Avocados from Mexico saw a 14% increase in lead generation with Taboola. They just adjusted their goals to include lead generation.

8 February 2017

We kicked off the Taboola Masterclasses series in London and San Francisco this January. They focused on two of the hottest topics in digital marketing.

5 February 2017

We’re opening a new Taboola office in Be’er Sheva for our R&D team. Our CEO and VP of R&D are hosting a fireside chat to kick off the new space.

3 February 2017

We took a look at data from articles about the Patriots and the Falcons. One of the teams is getting much more attention than the other.

2 February 2017

There are some content discovery campaign mistakes we see advertisers make over and over again. Sean Survodel shares some of the worst from 2016.

28 January 2017

Before the 2017 Australian Open, we took a look at Australian Open data from around the globe—readership for Federer, and readership for Nadal.

25 January 2017

How one college student helped define the future of VR in Taboola’s engineering challenge. The Taboola VR Challenge was held in Los Angeles (LA).

23 January 2017

Several content marketing trends are being amplified by pundits in the industry – but not all of them will stick. These will be a total flop.

12 January 2017

We’re doubling leads in real estate marketing for Wave Center City and Berlin Estates. Read about how they’ve used content discovery for success.

11 January 2017

Regression Testing a Complex UI Web applications are a mischievous bunch. When they are born they are usually small, clean and orderly, but they may grow up to become complex and error prone monsters. Each feature added to the mix increases the chance of a new bug appearing, a promise that is usually fulfilled. When developing a large and complex web application, we need to be able to continually check regressions and verify that everything that worked until now is still working. So that at least we won’t break more than we need to. Taboola is are a web company, and must deliver on a very rapid pace. We ship many features on a continuous basis. Under such circumstances no matter how big your QA team is, it will never manage to cover the entire system for every delivered feature. This means an extensive testing automation framework is a must. […]

10 January 2017

The average US content categories clicked in 2016 were from entertainment and finance content recommendation campaigns – Taboola data.

5 January 2017

We’re excited to announce Taboola’s acquisition of Commerce Sciences allows us to double down on personalization for all open web visitors.

23 December 2016

These three marketing trends aren’t just about content, but how 2017 content consumption changes your relationship with your readers.

15 December 2016

Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.

14 December 2016

Leesa and Taboola worked together to increase return on ad spend by 5 times, resulting in better conversions for the popular mattress brand.

13 December 2016

We are thrilled to announce that today, Germany’s leading Multimedia Sport Platform SPORT1 signed an exclusive partnership with Taboola. Taboola will now power content and video recommendations for SPORT1.de mobile services as well as for the SPORT1 apps and desktop. In addition to content recommendations as articles, SPORT1 will also implement Taboola’s native advertising and video outstream platform. Patrick Fischer, Chairman of the Board of Sport1 Media GmbH: “We tested different technology providers and found Taboola was right for us for a number of reasons. First, Taboola’s content recommendation platform can be integrated flexibly and simply. The technology required can also easily be adapted to our infrastructure and can be extended dynamically. Lastly, the new partnership will allow us to better monetize our offerings on all channels and also drive an increase in time spent on our channels for every single user.” Adam Singolda, Founder & CEO at Taboola: “We […]

8 December 2016

We examined consumer data on the most popular mobile devices—common on Black Friday and Cyber Monday—and measured them up to their deals on the day.

30 November 2016

We are excited to share that today, we announced an exclusive strategic partnership with El Universal, the biggest daily publication in Mexico with more than 9 million unique visitors each month according to comScore. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. This is the first time El Universal has implemented content recommendation. The partnership marks the first time El Universal has implemented content recommendation as part of its strategy to generate revenue and increase audience reach. It will utilize Taboola’s predictive algorithmic technology to serve high quality, personalized content to its audiences across desktop and mobile. “Content recommendation is a new venture for our publication and our […]

28 November 2016

The debate shouldn’t be what industry you align with as a company. The real issue at stake is–are we accountable for what we distribute?

24 October 2016

Below are five things every marketer should know about using native video to share their branded stories to engage audiences across the web.

19 October 2016

The article below originally appeared in ThinkDigital on October 19, 2016.  Taboola, the world’s leading discovery platform, today announced its exclusive partnership with TDG, the leading Media & Ad-Tech player in Central Eastern, South Eastern Europe & MENA. The collaboration integrates Taboola’s existing platform with TDG’s network of locally operated websites in CE and SE Europe with the first countries to launch being Cyprus, Greece, and Romania. The deal makes TDG the go to point for local advertisers looking to expand into native advertising. Leading marketers and publishers around the world use Taboola’s discovery platform to help distribute their content and monetize their traffic. Powered by predictive algorithmic technology, Taboola delivers personalized content recommendations on some of the most innovative sites around the web through high-impact placements alongside editorial, across all devices. The partnership marks an important stepping stone for content recommendation, as Taboola brings its technology to two of […]

18 October 2016

With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Joseph Malchow, co-founder at Publir. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? J. Malchow: Publir can’t speak about the activities of individual parties or candidates. Broadly, here is what is interesting: politics is the art of the possible. Leverage, in politics, comes from shifting the electorate’s perception of what is possible. A turn of phrase, a novel leitmotif, a cutting accusation or inspiring claim: these things tend to do more to move people than the kind of marginal claims that ad campaigns are typically built around. (E.g. 10% off, Trump is better on taxes, and so forth.) If you […]

12 October 2016

With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Ford Jordan, CFO, and COO at Liftable Media. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? F. Jordan: Yes and no. We have had a couple of direct deals with some PACS. Overall, I would say CPMs from January and February have gone up more than they have the last two years. I also feel that conservative politicians are a little more old school, but Trump is better than others when it comes to digital. Some of the more traditional candidates were putting most of their dollars to radio and TV (perhaps leading to their failings). I think political advertisers […]

7 October 2016

Over time, tracking will be able to give you real, actionable insight. Here are a few ideas to measure the impact of your brand storytelling.

5 October 2016

We checked in with publisher partners to see how political advertisers impact them. This interview is Sean Donlon, the National Account Manager, The Blaze.

30 September 2016

Despite the rapid growth of native advertising, there are still plenty of misconceptions about the format floating around the digital ecosystem.

28 September 2016

NAD’s Annual Conference; discussion on “Hot Topics & Best Practices in Advertising Law, Claim Substantiation and Self-Regulation.”

23 September 2016

Brexit! We took a look at political advertising data from our network around the two major events to see which garnered the most reading time.

20 September 2016

Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.

16 September 2016

Taboola’s Content Strategy Team recently attended this year’s CMW to learn the latest in content strategy from the industry’s best minds.

14 September 2016

Today, we’re thrilled to announce a 3-year partnership with Media General, one of the nation’s largest connected-screen media companies.

9 September 2016

To support the French premier of the movie Ben Hur, Paramount decided to promote an article written by the entertainment team of 20 Minutes.

31 August 2016

With November fast approaching, political campaigns need to start thinking about how they’re going to implement a content strategy leading up to election day. Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with voters in a completely different environment. Rather than blasting people with a message they’re not interested in during the commercial breaks, content discovery allows campaigns to build trust with their audience by giving them useful information they can choose to engage with and consume at their leisure. In addition, the digital ecosystem provides measurement, personalization and content creation tools that simply aren’t available in the slow-moving world of traditional media. With this in mind, here are three ways political campaigns can turn content marketing into their secret weapon this fall: Use digital measurement to optimize for […]

25 August 2016

As the digital media landscape grows and evolves, more and more marketers are putting emphasis on targeting. Of course this makes sense. If internet advertising is the wild west, targeting is a great Sheriff to keep your numbers and metrics in check. That being said – targeting can often be flawed. Say you’re a company selling baby products. Perhaps you’d target married women ages 25-35, as they’re likely to have children. But how many grandmothers, fathers, and single mothers are you missing out on? This is a simplified example, but regardless of your particular business, there’s a good chance you’re letting a percentage of your audience fall through the cracks. Let Users Opt-In to Your Message This is where content marketing, and more specifically content discovery, can play an important role in your efforts. By putting your value proposition out into the world, users can opt-in and self-select merely by […]

12 August 2016

A great backstory for your brand can trigger an emotional connection between your audience and your company, as well as ultimately increase your ROI on any marketing campaign. So how do you best share the story of your company’s creation to make your audience buy into your brand? Here are five tips to crafting and perfecting a story that will convey the passion that brought you to start your business in the first place, and may also serve as the backbone for your brand.   Tip # 1: Captivate your Audience: Consider what life experiences inspired you to build your company and offer your products and/or services. As an example, the company You Need a Budget has a captivating backstory that chronicles the budgetary hardships of a young couple who want to start a family.  This personal life experience is both relatable and engaging. Tip # 2: Create Anticipation: Every […]

3 August 2016

Not getting the desired results from your content discovery campaign? Adjust these four key factors for success to lower your cost-per-action.

2 August 2016

To satisfy advertiser demand for video ad inventory and compensate for limited pre-roll inventory, more publishers are offering out-stream units, which are video ads served outside of video content. Yoav Naveh, co-founder and CEO of ConvertMedia (now VP of Video at Taboola), spoke to eMarketer’s Cathy Boyle about the growing supply and demand for out-stream video ads and the factors that influence out-stream video CPMs. eMarketer: How would you describe the state of out-stream video? Y. Naveh: A lot of the demand for video in Q1 2015 was not necessarily advertisers looking specifically for outstream, but the demand for video in general is making its way through to outstream units. However, there isn’t enough traditional pre-roll inventory available for advertisers to run their ads. They’re also looking for a cheaper solution that performs for them. That’s the promise of out-stream. It’s a solution that scales. eMarketer: What factors will influence […]

26 July 2016

I started Taboola 9 years ago this month because I couldn’t find anything to watch on TV and I thought with so many choices, TV shows should actually find me. With the overwhelming amount of information in the world, I imagined there were billions of people in the same boat and saw an opportunity. The future would be a reverse version of what search engines solved. Instead of expecting people to search for information, we would create a way for information to find people in a curated and personalized way. Our vision from day one was to build a new category called “Discovery” side by side to Search and Display, connecting people with information they may like and never knew existed. We spent the first few years of Taboola focusing on cracking the code of recommending videos based on a user’s content consumption behavior. We’ve been fortunate to have seen […]

22 July 2016

As Taboola expands internationally, we’re getting more new data every day. We decided to see just how different user behavior is from geo to geo. As you build out your content campaigns, take a look at the below data for some inspiration! Negative & Positive Content What do the United States and the United Kingdom have in common? It seems that users from both of these countries click on more negative content (graph shows the calibrated CTR score):   Not All Positives Are Created Equal Three words that are commonly used to describe positive content were compared in the nine countries related to this study: ‘Top’, ‘Best’ & ‘Perfect’. Does anyone else see what I see regarding the CTR score in the U.S.? Is the American dream of success and perfectionism demonstrated perfectly in the graph below? Punctuation Marks Have you ever asked yourself if adding punctuation marks makes your […]

23 June 2016

Today, residents of the United Kingdom (UK) will vote on whether to leave or remain a part of the European Union (EU), a process which the media has dubbed “Brexit,” and one that will likely have historic ramifications regardless of the outcome. We’ve been keeping eye on reading habits leading up to the big decision, analyzing more than 2900 articles that mention Brexit across 82 news websites throughout the EU. Not surprisingly, interest in the topic is higher in the UK than any other EU country (except for Luxembourg, which houses several of the EU’s major institutions). However, we found an interesting discrepancy in the level of “Brexit” interest across the EU countries, with Italy, Greece, and Belgium expressing the next highest tier of activity, followed closely by Spain. Below is an interactive map of the data which compares the level of interest for each country (as benchmarked against the […]

22 June 2016

Do banner ad designs, including impressive size, bright colors, animation, etc., get more clicks?

8 June 2016

Digital marketers have the opportunity to optimize their content marketing campaigns for success. Follow this guide for easy steps to optimization.

31 May 2016

Financial planning is a complicated undertaking for even the most money-savvy individuals. The availability of online information has made it easier for people to research a variety of investment options, insurance policies, and retirement plans, but there remains a need for resources that can help people sift through the complexity and simplify the decision-making process. Big Decisions offers easy-to-use calculator tools and educational materials which allow people to better manage their personal finances. Over the past year, the company has evolved its marketing strategy beyond traditional display channels, and invested in discovery technology to share its story with new and more highly-engaged audiences across the web. Our teams published a case study about the collaboration, which found that the bounce rate for Taboola-referred users was over 80 percent lower than similar audiences driven by display channels. By reaching users at a moment when they are already engaged with a piece […]

18 May 2016

Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.

2 May 2016

During my closing keynote presentation at LA Hacks, I had a surprise announcement: the launch of our first-ever Taboola Virtual Reality Challenge!

28 April 2016

Here are a few pointers that can help marketers and publishers unlock the full potential of native advertising, without sacrificing efficiency or scale.

24 April 2016

If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?

22 April 2016

These trends are the reason why display ad revenue is on the decline. Audience attention spans are shrinking, and readers want more for less.

13 April 2016

How are the world’s leading brands are thinking about content marketing? we hosted a roundtable; “Getting Your Brand Discovered.”

7 April 2016

For millennial marketers looking to engage this cohort, we’ve highlighted some brands who are succeeding in meeting this fluid generation on their own turf.

31 March 2016

Why are intriguing and mysterious headlines the most likely to gain clicks? Social psychologists explain this phenomenon by an increase in curiosity.

30 March 2016

Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.

22 March 2016

Our team found that Taboola outperformed search in driving new TV sales for a leading US consumer electronics company during the holidays.

16 March 2016

If you’re running a sponsored content campaign, it’s vital that you make every interaction count once those users arrive at your intended landing page.

15 March 2016

Every ad that runs on a site serves different goals. The advertiser’s goal is to generate sales; the publisher’s goal is to generate revenue.

8 March 2016

Taboola was very excited to sponsor the recent Hacktech Hackathon at the California Institute of Technology in Pasadena, CA.

26 February 2016

Outstream video could be the key to raiding the vault of television ad budgets that the video industry has been lusting for.

25 February 2016

Of the variety of metrics used to gauge a site’s performance, pages per session gives you a great perspective into how your site is engaging your audience.

23 February 2016

According to ad legend David Oglivy, five times as many people are likely to read the headline of an article or advert than the content it introduces.

23 February 2016

“AMI is constantly innovating and looking for ways to improve and enhance the digital experience for our users and partners,” said Brian Kroski, AMI.

16 February 2016

We’re excited to announce that Taboola is an official launch partner with Google’s Accelerated Mobile Pages (AMP) Project.

12 February 2016

Taboola’s Internal Retargeting capabilities enabled LendingTree to strategically promote (and re-promote) its content to new audiences across the web.

9 February 2016

Content marketing tips for engaging with your current customer base and paid channels for engaging new customers. Here are some of our tips.

4 February 2016

To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.

2 February 2016

People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn’t be further from the truth.

28 January 2016

Of all the quantifiable statistics that describe the tick and tock of a website’s operations, bounce rate is among the most severely misunderstood.

27 January 2016

It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.

21 January 2016

In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.

21 January 2016

The first step to understanding Millennials, and what drives their content consumption and buying decisions, is to throw assumptions out. Here are our tips.

21 January 2016

Top three reasons that outstream video advertising will power the significant growth predicted in digital video, not pre-roll.

12 January 2016

Today, we’re announcing a multi-year strategic partnership with MSN, owned by Microsoft, one of the most innovative technology companies in the world.

6 January 2016

Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.

22 December 2015

Taboola is officially announcing an exclusive, 3-year partnership with DIE WELT, one of Germany’s most influential, leading news sites.

21 December 2015

Especially as the web goes mobile, media companies need to think strategically about monetization, every time someone loads the page.

16 December 2015

We’ve developed our own “Read More” feature that allows publishers to improve the visibility of their below-article modules on mobile.

15 December 2015

Paul Salomone, Founder & CEO of MediaFuse discusses key issues facing publishers and the opportunity that Outstream video provides.

10 December 2015

We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.

3 December 2015

This week, comScore announced that Taboola reaches more unique global desktop users, 639.5 million, than any other distributed content network in the world.

1 December 2015

How Online Publishers Grow Their Businesses With Taboola: Analyzing Past Results (Part 1)

24 November 2015

Despite the rising influence of social media platforms and messaging services, email has maintained its position as a primary online communication method, and many of us struggle to keep up with the ongoing flow of new messages in our inbox each day. Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari, has earned a wide and reputable following for helping people better manage this problem. Notable features include the “send later” button, snooze messages, read receipts and more. Following its early launch in 2010, word of mouth played a big role in growing Boomerang’s user base, with fans recommending the product to friends and colleagues that shared similar headaches over managing their daily email flow. Search and referral channels also proved successful in recommending Boomerang to audiences that were actively seeking out email productivity “hacks.” More recently, as Boomerang continues to ramp up its user acquisition strategy, […]

16 November 2015

How Digital Media Will Influence the 2016 Election (VIDEO)

9 November 2015

Case Study: Flintobox Grows Children’s ‘Discovery Box’ Subscriptions With Taboola

4 November 2015

Taboola Signs Exclusive Media Partnership with Korean Marketing Agency Purplefriends

3 November 2015

Publishers around the world are seeing a boom in mobile web traffic, but meeting those users’ expectations once they arrive on-site remains an ongoing challenge. Earlier this year, when Google incorporated mobile responsiveness into its search rankings (see our “Mobilegeddon” post here), the average bounce rate for audiences using smartphones was close to 60 percent. The shift towards mobile represents a major opportunity for the industry at large, but it also requires publishers to better understand the nuances of how user behavior differs across desktop and mobile devices. When a smartphone user clicks through to an article that was created with a desktop-first mindset, they are much more likely to bounce, especially if they arrived from a social channel like Facebook or Twitter, where an endless stream of content is just a back-click away. Taboola’s product and account management teams have been paying close attention to these patterns, proactively testing […]

2 November 2015

Events Roundup (10/26 – 10/30): Taboola Hosts Session at AD Club NY, Celebrates Halloween Around the World

29 October 2015

Taboola and InMobi Engage Over One Billion Mobile Consumers in 200 Countries

26 October 2015

Earlier this week, we announced our exclusive partnership with Thailand’s oldest native-language newspaper: Thairath. Taboola’s personalized content recommendations will be implemented across Thairath’s desktop and mobile websites, increasing audience engagement as well as creating meaningful new revenue streams. Site visitors will have the power to discover content from Thairath’s site, as well as Thai-language sponsored content from around the web, providing more value back to the audience.

26 October 2015

4 Ways Publishers Can Keep Mobile Users Engaged

19 October 2015

Events Roundup (10/12 – 10/16): Taboola Visits AdTech London, Portada’s Advertising and Media Forum, & More

14 October 2015

If you live in Europe, you probably already know that Euronews is the continent’s most-watched television news channel, as well as one of the most popular multilingual global news sites in the region. What you may not realize is that Euronews also boasts a major online video presence. Last year, the publisher announced a record 13.6 million unique visitors on YouTube, and today that presence spans over 30 YouTube channels and 900,000 total subscribers. Building on this success, Euronews is now looking to expand its video viewership beyond YouTube, developing new audiences on its owned and operated digital properties. Today, I’m very excited to announce that Taboola has teamed up with Euronews to boost efforts around accomplishing this mission, leveraging our personalized content recommendations to increase on-site video engagement and monetization efforts, across desktop and mobile. Taboola’s predictive technology has long been rooted video, which is the first content format […]

13 October 2015

NFL and NBC Sports Discuss Digital Media Playbooks at Taboola HQ

9 October 2015

It’s well-known, that the competition to reach audiences in the digital universe is fierce. How do you make the most out of your limited advertising in a competitive traffic acquisition space? The answer is simple: get people to share your content. Build “buzz” into your PR, promotions, and distribution strategy. Let’s start with some simple math. If you pay a content recommendation company $300,000 to distribute a series of articles you’ve created to a group of 1 million people, you are paying $0.30 for every person you expose your video to. But if an additional 500,000 people see the video after it’s embedded in a blogpost on BuzzFeed and shared by your customers on Facebook, your cost-per-viewer decreases. The bottom line is that you need an integrated content promotion strategy: you need a healthy mix of organic and paid traffic, which comes from building trust with your target audience. But […]

8 October 2015

Personalization has long been a topic of conversation within technology and media circles, but the intensity of that discourse has ramped up in recent years due to the rise of social media. “The users have voted by going to Facebook for their news,” said Nick Denton, the founder and CEO of Gawker Media Group. “Personalization may be the biggest issue in online media today.” Last week, over 60 attendees gathered at Gawker’s new HQ in Downtown Manhattan to hear from a select panel of executives whose companies are each grappling with the challenges and opportunities around “personalization.” Joining Nick on stage was our own Adam Singolda, founder and CEO of Taboola; Ian Fette, CTO at Gawker Media Group; and Daniel Doubrovkine, CTO at Artsy. While computer engineers have been experimenting with forms of “machine learning” since the 90s, Adam remarked that the these projects are becoming more important as companies […]

7 October 2015

In their quest to reach the coveted “Inbox Zero,” many people around the world have installed Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari that helps users take control of their email inboxes. Boomerang supports an array of useful features — such as “send later,” snooze messages, read receipts, and more — that enable users to better manage the flow of incoming and outgoing emails throughout the day. Although Boomerang has had tremendous success acquiring new users through search and referral channels, their team was looking for a new way to reach audiences who may not be aware of such email productivity “hacks.” Realizing the potential for content-driven efforts to educate these new audiences, Boomerang teamed up with Taboola to craft a strategy for tapping into the “discovery” channel. Our teams published a case study about the partnership, which involved extensive A/B testing to uncover the […]

6 October 2015

With the increased competition for attention in today’s digital landscape, it can be especially difficult for publishers to break through and join the conversation around the culture’s most talked-about topics. American Media, Inc. (AMI) has a long history of doing this through its widely-circulated print periodicals, and now they are replicating that success for the web, transforming its popular media brands into some of the fastest growing online destinations in their respective categories. I’m excited to announce that, earlier this morning, Taboola signed a new, two-year partnership with AMI to bring our content discovery technology to its leading roster of sites, including Radar Online, Men’s Fitness, Star, OK! Magazine, National Enquirer and Muscle & Fitness. In addition to implementing our personalized content recommendations, AMI will be exploring other aspects of Taboola’s discovery platform as a means to boost engagement and monetization across its network. These include Taboola’s Audience Exchange™ architecture, […]

5 October 2015

Digital-first publishers may be more nimble than their traditional counterparts, but building a loyal readership from scratch can be especially difficult given the level of online competition for user attention. While social media networks have had a “flattening” effect, allowing new sites with compelling content to quickly go “viral” and reach massive new audiences, even those platforms are becoming increasingly cluttered, and many publishers are beginning to question the value of social-referred audiences. This is a challenged faced by publishers around the world, including independent digital media company Scroll, whose online destination Scroll.in has become one of the fastest-growing news sites in India. Looking to diversify its audience development efforts, Scroll teamed up with Taboola to target engaged audiences on top sites across the web, and ultimately grow their overall readership. We published a case study that features some of the key highlights from this partnership, including data around how […]

5 October 2015

  As the web becomes more and more fragmented and mobile traffic booms, it is increasingly important for publishers around the world to think about how they can best engage audiences across all platforms, and this challenge has no borders. In India, millions of people are just now starting to get their hands on mobile devices. This single purchase decision has transformed the general population’s access to information and with it, the opportunity for publishers, brands, and marketers to cultivate relationships with millions of new consumers. To that end, we’re excited to announce that Taboola has inked the largest deal in the Indian digital media space with NDTV Convergence, the digital arm of NDTV group. Our exclusive, 3-year deal is estimated to be worth approximately Rs. 90-100 Crores, or $13-15 million USD in revenue share for NDTV. Regarded as one of the most highly respected global publishers in the world, […]

30 September 2015

official launch of Taboola’s personalized content recommendations on Business Insider Australia

24 September 2015

It’s no secret that mobile is taking over the world. If you’ve attended a marketing conference at any point in the past few years, you’re probably already familiar with the particulars: Americans spend more internet time on their phones than on their computers, there are more people in the world who own mobile devices than toothbrushes, and brands are going to pay big, big bucks to reach those users in the years to come. But when marketers think about converting this growing pool of mobile users into paying customers, they often skip one crucial first step along the path to purchase: engagement. Indeed, there’s no way your content recommendations are going to accomplish much of anything if you haven’t first created a mobile landing page that adds value to the user without wasting his or her time. When it comes to mobile engagement, there are no hacks, tips, or tricks […]

23 September 2015

Over the past few years, it’s been exciting to watch Dan Abrams grow his company from an upstart into a fully-fledged digital media business. The level of competition for online audiences grows more intense each year, which has made the rapid ascent of his group all the more remarkable, fostering loyal and engaged readerships on sites like Mediaite, The Mary Sue, Styleite and The Braiser. Yesterday, Taboola announced an exciting new partnership with Abrams Media to boost content discovery and monetization efforts across its network of popular sites. Taboola’s predictive technology will power personalized recommendations alongside editorial, on both desktop and mobile platforms, presenting audiences with both in-network content as well as promoted stories from across the web. Abrams Media reaches some of today’s most passionate online audiences, and we look forward to working with Dan and the rest of his team on matching those valuable readers with personalized experiences, […]

22 September 2015

In recent years, technological advances around solar energy have lowered panel prices to a more affordable threshold, and many homeowners are beginning to consider residential installations that enable them to take control over their energy consumption. This exciting new market has attracted companies from around the world, including both existing energy utilities and disruptive startups. But marketing the panels can prove difficult as only certain types of houses and geographical locations are suitable for implementations. This summer, Taboola partnered with a solar energy company based in New Zealand to boost its customer acquisition efforts throughout the country. The collaboration targeted audiences located in the Greater Auckland Area, directed users to a landing page that gathered information about their house type, and ultimately enrolled eligible prospects to consider equipping their homes for a sustainable future. We published a case study of Taboola’s work with the company, including some of the below […]

17 September 2015

Gawker and Taboola To Host NYC Event on 9/30 Around ‘Personalization for Publishers’

16 September 2015

Most marketers understand the value of engaging audiences through content but aren’t sure how to tie their efforts back to sales.

8 September 2015

Events Roundup (08/31 – 09/4): Taboola Shares ‘Discovery’ Story at iMedia Brand Summit in Goa

2 September 2015

With a seemingly infinite number of options available to consumers at all times, the best way to capture people’s attention is to stand out from the crowd.

2 September 2015

Q&A Preview: Join Taboola at Content Marketing World 2015 for ‘Content That Converts’

1 September 2015

As part of the collaboration, Taboola’s personalized content recommendations will be integrated across Johnston Press’ network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth, driving audience engagement and creating a significant new revenue stream for the publisher.

31 August 2015

With operations spanning Pune, Mumbai, Bangalore and Delhi, Amura is one of India’s leading digital marketing firms, with a client roster that includes many of the country’s top real estate brands. In an effort to activate the pan-India real estate market, Amura organized the first-ever Indian Realty Flash Sale (IRFS 2015), a four-day online real estate event showcasing properties across 15 cities and 50 top Indian developers. Given the time-sensitive nature of the sale, Amura teamed up with Taboola to target audiences across the web in real-time, driving probable buyers to the IRFS microsite and generating new leads for potential sales. Following the success of the campaign, our teams published a Think Tank interview with Amura’s paid media manager, along with a case study that provides an in-depth look at the collaboration. Some of the key highlights include: Taboola’s advanced targeting drove an average 10 percent boost in qualified traffic […]

27 August 2015

How Publishers Can Re-Think Native and Compete With Facebook Today

26 August 2015

Our new partnership with Allure Media, Australia’s biggest publisher, will work to personalize the user experience for engaged audiences.

25 August 2015

One of the biggest challenges any content marketer faces is coming up with a way to determine whether their content is actually working. Indeed, even if your brand has produced a series of excellent stories, you’ll need to prove that they are helping your company generate sales if someone is going to give you the budget to create more content in the future. And since consumers usually do not make a purchase immediately after watching or reading a piece of content, content marketers have a much more difficult time showing the impact of their work than, say, a direct-response marketer who can just point to their sales conversions. With that in mind, here are four other metrics you can use to gauge whether your content marketing is having the desired effect on your target audience. An expanded definition of “conversions” Typically, we think of a “conversion” in online marketing as […]

24 August 2015

We asked Amura’s paid media manager to provide his perspective on the unique challenges of applying digital marketing to the real estate industry.

18 August 2015

There’s no exact formula for publishing the perfect piece of branded content. As is the case with any creative work, you’re going to go through a period of trial and error before you find the process that works best for you, and there are going to be some hits and misses along the way. Even now, five years into my career as a professional writer, I am still tinkering with how I do things, learning from my peers, and searching for ways to get better. With that said, I’ve looked at thousands of branded content items over the past two years — first as an advertising reporter and later as a content marketing writer — and I’ve noticed that the best stories always have a few things in common. Here are the four elements I’ve found to make up an amazing piece of branded content. An enticing headline that lives […]

17 August 2015

  At Taboola, we think every day should be a day to explore the world – whether outside or online – because you never know when you’ll discover something new. So, it should be no surprise that we wanted to acknowledge today’s official public holiday in Canada: Discovery Day. Canada’s Discovery Day was established to honor the anniversary of the discovery of gold on August 16,1896. The shiny precious metal was found in the Klondike region of the Yukon and the event marked the beginning of the Klondike Gold Rush, prompting enthusiastic miners from Seattle and San Francisco to join the search. As you might have already guessed, “Discovery Day” is celebrated in several other parts of the world, signifying a variety of different events and sightings. These areas include The Bahamas (commemorating Christopher Columbus’ discovery of the New World in 1492), Brazil (in honor of Pedro Alvares Cabral who […]

13 August 2015

When I worked as a business journalist, I used to have an editor who wouldn’t let me begin working on a story idea until I had first pitched an eye-catching headline to accompany the finished piece. Initially, I found this idea counter-productive, and quite frankly, infuriating. After all, how could I know what the headline of a story was going to be before I had done the interviews and the research necessary to write my piece? Over time, though, I began to see the error of my ways. If the body of a story is the product you offer to the masses, the headline — along with the thumbnail image you use — is the packaging that tells people what’s inside and gets them excited to open it. Today, the headline is an integral part of my process for developing story ideas, as I know that I can’t serve readers […]

12 August 2015

We’re excited to announce that Taboola is teaming up with Ziff Davis to bring content discovery to its entire network of sites.

6 August 2015

As the effectiveness of online “push” advertisements continues to wane, there is a surge of new interest around inbound marketing methods. Content has proven to be a powerful way of attracting and engaging new customers, and software companies like Hubspot are building platforms that help companies manage and optimize lead generation throughout the entire customer decision process. Based in México, inbound marketing agency Grou works with clients around Latin America on incorporating these new methods into their overall marketing strategies. Following its own best practices, Grou began building out its company blog with actionable tips for marketers and insights derived from successful case studies. The company encountered limited success promoting its services across search and social channels, but after partnering with Taboola, discovery soon emerged as the most effective lead-gen channel. We recently published a case study featuring Taboola’s work with Grou, including some of the below key highlights: Discovery […]

5 August 2015

Today, we announced an exclusive, three-year partnership with Gannett Co., Inc. to integrate Taboola’s discovery platform across their network of digital publishing assets in more than 110 markets. Gannett is one of the world’s leading media companies, featuring some of the most trusted names in news, including USA TODAY, and we’re honored to be working with such a talented team of people. Together, we’ll bring personalized content recommendations to Gannett’s audience on all platforms, and empower editorial teams with insights around how consumers are behaving across the network. We’ll also be experimenting with some exciting initiatives around audience segmentation, leveraging data to adapt the on-site experience for different groups of users. This type of next-generation personalization has become a key priority for us in years to come at Taboola as we see the web grow increasingly fragmented. When we started our mission around “discovery” over eight years ago, the web […]

4 August 2015

When you stop thinking of clicks as clicks, you prioritize the humanity and empathy that are mission-critical to your content marketing success.

29 July 2015

Mobile marketing has come a long way since our last article in November. Check out our updates to our mobile monetization tactics.

21 July 2015

We’re excited to collaborate with The Associated Press on improving the in-app user experience, driving both engagement and revenue goals.

20 July 2015

Summer 2015 brought Taboola’s New York office ten new interns, and we have since been fully immersed in the day-to-day life of full-time “Taboolars.” From digging up industry research for RFPs and prospective clients, to brainstorming alternative titles to articles, interns work with teams on both the publisher and media sides of Taboola’s business. In addition to assisting with ongoing work and projects, interns participate in weekly mentor meetings with the heads of their respective departments, discussing goals and areas of interest to explore throughout the summer. “Taboola’s internship program recruits ambitious students and recent graduates to work alongside our teams, while also providing an opportunity for interns to take on projects of their own,” says Karen Warner, HR and Talent Acquisition Manager at Taboola. Professional development is also fostered during Taboola University (“TaboolaU”), a monthly internal education program that educates Taboolars from our New York City headquarters. In-depth sessions […]

25 June 2015

Earlier this month, we announced Taboola® Native, the latest addition to Taboola’s discovery platform, and an extension of our long-standing mission to help publishers better monetize their sites and marketers reach high-quality audiences across the web. As more and more companies adopt content marketing strategies, Taboola Native gives brands a powerful new way to reach audiences through exclusive in-feed and mid-article placements, on top publisher websites, across all devices. These premium real estates offer our partners 100% share-of-voice, maximum visibility, and the opportunity to generate higher CTRs and deeper engagement for their promoted stories. Taboola Native also includes more prominent and customizable interfaces on mobile, where the majority of audiences are now consuming content. Taboola Native is powered by our advanced predictive engine, and includes comprehensive brand safety features, such as negative keyword targeting and the ability to view performance by publisher site. Taboola also provides full transparency to consumers, […]

17 June 2015

Though it is a comparative newcomer to the advertising landscape, native advertising has come to occupy a significant portion of the conversation surrounding digital marketing.  Stellar examples of native ads in BuzzFeed and The New York Times have received a great deal of attention, and last year, John Oliver dedicated a lengthy (if cynical) segment of Last Week Tonight to the topic.  In each instance, native advertising is discussed as something new.  But while the name itself is only a few years old, native advertising actually has a history dating back almost a century—or longer. Native’s Predecessors: Advertorials and Branded Entertainment The precedent for native was first established in the form of print advertorials, which were sufficiently common by 1917 that a nationally syndicated column spoke out against “the paid write-up.”  But the practice gained traction—and acceptance.  In 1927, for example, the Honolulu Advertiser ran an eighty-page advertorial, sponsored by […]

10 June 2015

Content marketing has gained popularity in recent years, due especially to its wide reach. These four brands fill you in on their secrets to success.

4 June 2015

  When I first met with Jon Steinberg, we had a meaningful disagreement. But much like in life, that disagreement has evolved into an especially strong partnership (and friendship). I was already impressed by Jon’s previous work at BuzzFeed where he became known as the “Godfather of Native,” monetizing BuzzFeed without a single banner ad ever shown. Asking him questions over the past few months about what works and what might be broken around Native, I joked that his direct answers made me feel like he is “half Israeli” — transparent, and to the point. As we talked about the rapid changes sweeping through the web, and his current role as CEO of Daily Mail North America, it became apparent that the category Jon helped pioneer years ago was ready for another revolution, and a big one. We experimented with a new expansion of our Discovery platform as a test […]

3 June 2015

Taboola founder and CEO, Adam Singolda, sat down with Fox News Reporter Jo Ling Kent for the latest episode in her podcast series Fast Forward.

1 June 2015

Have you ever wondered why there are so many different social networks? Users engage differently. Learn the importance of knowing your audience.

29 May 2015

Building on our previous work together, Taboola will be looking to deliver new audience development opportunities on Business Insider across all devices.

27 May 2015

Check out the highlights and take aways from Taboola Talks with Refinery29 and Poshly discussing the relation between data and content strategy.

26 May 2015

People seem to be creating more content than ever before, and the number of digital formats available can be overwhelming: text, video, slideshows, infographics, quizzes, the list goes on. Although content marketing helps cut through the clutter, the format you choose plays a big role in whether or not that piece of content actually resonates with your target audience. Taboola teamed up with ClickTale, the leading customer experience firm, to take a closer look at how people consume two of the most widely used formats: text and video. Video Creates an Empathetic Connection Studies show that watching video activates our brain’s “mirror neuron mechanism,” enabling us to experience (to a lesser degree) the behaviors and sensations of the people on-screen. This neurological activity makes the spectator much more emotionally involved in a way that text alone cannot replicate. Reading Activates Our “Inner Voice” While watching video is a passive experience, […]

19 May 2015

Forrester Research predicted that 2015 will be the year that online brand communities make a comeback, and there are many reasons to celebrate the occasion. Brands have increasingly found that investments in social media communities aren’t paying off. After spending significant time and resources building out Facebook pages, the platform has continually tweaked its Newsfeed algorithm to the detriment of brands, dropping the organic reach of their content to a mere two percent of their fans. Rather than submit to these closed ecosystems, and the whims of ever-changing platform features, brands can regain control of their online communities by hosting them on-site. Below we’ve highlighted some of the ways these communities can drive real ROI for brands. Help Consumers Find Answers Brands can leverage their particular expertise to educate consumers and help them find relevant answers in a timely manner. These efforts provide real value for consumers, and can foster […]

18 May 2015

We’re excited to embark on a new journey with Baidu of bringing discovery to China, where mobile is the number one way people access the Internet.

4 May 2015

Unlike traditional forms of advertising (e.g. billboards, banner ads), content has the unique ability to educate consumers about a new product or service through in-depth storytelling. Having experimented with an array of online promotion strategies, digital upstart Plated — which empowers foodies to cook chef-designed recipes at home — learned that content often drove the most knowledgeable and interested consumers to its website. Taboola partnered with Plated to promote its unique story on premium publisher websites around the web, matching its branded content and positive third-party media coverage with relevant audiences that were steeped in “content consumption” mode. The highly cost-effective campaign generated a significant boost in Plated’s new customer sign-ups, and we published a case study detailing the results. Key highlights include: Plated achieved a 75 percent drop in CPA (cost-per-acquisition) on Taboola through rigorous A/B testing and optimization. With Taboola, Plated generated over 1 billion impressions in January […]

1 May 2015

Last week, we were honored to be named the “2015’s Most Promising Startup In Israel” by the most widely distributed daily newspaper in Israel, Calcalist. We are humbled to be in the company of all 50 Israeli startups that were recognized by the publisher, including Kaltura, Playbuzz, Infinidat, Similar Web, eToro, Fiverr, and others. This distinction could not have been achieved without the unique team we call Taboolars – from our engineers that work around the clock in Tel Aviv to our top notch account managers around the world. We are extremely grateful to Calcalist for acknowledging our team’s achievements and rapid growth. If you read Hebrew, I welcome you to read the full story on Calcalist.co.il.

1 May 2015

  As Mother’s Day approaches, we thought it was prime time to take a closer look at what makes moms tick (Hint: It’s not just baby content) and how marketers can connect with (and convert) this highly-sought after target audience. Here are 5 things to consider when creating content for today’s digitally savvy modern moms: Move beyond desktops. According to the IAB 2015 State of Modern Motherhood report, 90% of millennial moms own smartphones as opposed to only 65% in 2012, and 57% of millennial moms own tablets versus 29% in 2012. Beyond ownership, the amount of time moms spend consuming content is higher than one might imagine. A recent study conducted by AOL and Insights Now found that moms with younger children spend 22% more time on their smartphones every month than the average millennial. To maximize your brand’s exposure to this target audience, ensure your content is easily […]

14 April 2015

Together, we will focus our efforts on the new revenue stream and work to optimize recommendations for each site, audience segment, and platform.

8 April 2015

Taboola’s media partners can rest assured knowing their campaign details and performance data are accessible around the clock through Taboola’s Backstage, our comprehensive analytics and campaign management dashboard. Backstage is available through our HTML5 website (supported on desktop and mobile devices), as well as our iOS mobile app, empowering our partners to make real-time, data-driven decisions about their campaigns and drive high-quality, cost-efficient traffic to their content. Backstage was built to be user-friendly and intuitive to navigate, and we now have several tutorial videos that provide additional step-by-step walkthroughs of the dashboard. We hope these videos help prospective partners to learn about Backstage’s robust capabilities, and existing partners to be even more hands-on with their campaigns. Read on below for brief descriptions and links to each of our five new videos, and stay tuned to our blog for more information on our best practices and how they can apply to your […]

6 April 2015

These days, more and more marketers are creating content that is performance-driven. Content discovery platforms like Taboola are a great way to introduce your product or service to people who would not have otherwise found it. At Taboola, we leverage advanced mathematical algorithms to make sure that the right audience discovers your content, and help optimize your campaign for any KPI: Purchase, lead generation, subscriptions… Everything from dog food, to insurance, to laser eye surgery! But as you know, a successful campaign starts with amazing content. There are millions of pieces of content on our network, and we’ve learned a thing or two about what works best. Whether you’re offering financial products or a next-generation mascara, there are some golden rules about format that will help set you up for success. We’ve created this infographic to help guide you through everything you need to create performance content that will thrive! Click […]

1 April 2015

Following up on Part 1 of our recap, NBCUniversal News Group’s Elisabeth Sami joined us at Taboola’s global headquarters in New York City to speak with WIRED Contributing Editor Spencer Reiss about her role as SVP of Strategy and Business Development. Her team oversees both esteemed news brands (NBC News, MSNBC, and CNBC) and digital news start-ups (Breaking News, Stringwire, NowThis). Media has always been driven by technology Throughout the talk, Sami expressed a tone of optimism about the future of media. Although digital consumption is impacting network TV viewership, news consumption is growing overall, creating an opportunity for news organizations to continue investing in and reaching audiences across platforms. The NBCU News Group constantly identifies new ways to deepen engagement with consumers. That might be through news feeds on Twitter and Facebook, on smartphone or tablet apps, or on set top box applications through connected TVs. Reiss asked whether […]

31 March 2015

In case you missed our mobilegeddon webinar, we created a full recap for you. Check out the highlights and find out what you need to know about mobile.

24 February 2015

  They say images are worth a thousand words. We’re not sure about that, but we do know that they get at least 30% more shares on social media. Gallery pages are a great way to display image-driven content and provide organization and structure. Decide If Gallery Pages Would be an Effective Format for Your Content Galleries help user engagement because they require continuous interaction with the page, and give the user a sense of control. When is it effective to use a gallery? Ask yourself these questions: Are there clear steps or numbered items in your content? Can you add an image for each concept you are introducing? Do you have more than 4 items but less than 25? Will breaking up your content improve readability? Use Your Titles to Encourage Clicks The best titles for galleries promise something. Consuming gallery content takes time, so be sure to provide something […]

22 December 2014

Last Wednesday, Taboola participated in one of PluggedIn BD’s popular monthly roundtables to discuss the topic of Content Distribution. The wide-ranging conversation included executives from a variety of companies, spanning established media (New York Times, WIRED) to new media (PlayBuzz, Huffington Post) to content marketing firms (NewsCred, Moveable Media) and content distribution platforms (including Taboola). With such a big topic, and a wide cast of perspectives, the discussion underscored how much change is occurring in the online content space, and how the blurring of roles and buzzwords seems to be a constant reality. Jason Sylva, Executive Director of Audience Development at the New York Times, explained how the country’s paper of record is now both a content marketing seller (T Brand Studio is its in-house advertorial team) and a buyer (having placed native ad buys on sites like BuzzFeed). Kik Messenger strategic head Devrin Carlson-Smith confidently predicted that “whoever wins […]

20 November 2014

Consumers are using their mobile devices more and more every day. Optimize your mobile traffic with these seven strategies for monetization.

21 October 2014

There are over 5M pieces of content currently promoted through our content discovery platform, and thousands of brands running content campaigns. It’s fair to say that we’ve pretty much seen it all, and on the way learned a thing or two about what makes people click and engage across our platform. Garnering clicks and engagement is not an exact science. Fads can come and go. But over time, we’ve managed to figure out specific things that work better than others. We decided to create an infographic chock full of highlights, so that if you decide to set up a sponsored content campaign, you’ll have a few simple tips in your back pocket to help put your content front and center so it gets noticed by just the right people. Click the thumbnail below to see the full infographic.

20 October 2014

What should I pack in my labor and delivery bag? Are baby pacifiers dangerous? How can I stop my kids from fighting? These are just some of the numerous questions swimming through the brains of both moms and dads that Bundoo, a unique parenting website, tackles. Part medical advice/ part community, Bundoo has successfully created a new, comprehensive digital hub for parents and childcare professionals to connect, share, and learn. Bundoo helps attract readers to their website via Taboola’s content discovery platform which shares their high-quality content with parents across a network of premium websites. “In comparison with other advertising platforms we use to promote Bundoo content, Taboola’s traffic quality wins,” says Stephanie Winans, COO at Bundoo. “With a bounce rate 22% lower than other content discovery platforms, more time on site and pages per visit, our visitors from Taboola are some of our most engaged.” Headlines like “Birth Order: Character […]

13 October 2014

For the past seven years, I have been privileged to work with an amazing team of individuals dedicated to our vision of connecting people to information they may like and never knew existed. With nearly half of our company based in Tel Aviv building and enhancing our technology, I’m proud to say that Deloitte, one of the leading professional service firms in the world, recently ranked Taboola as the fastest growing technology company in Israel. This recognition underscores our team’s commitment to innovation and we are grateful to Deloitte for acknowledging our hard work and recent growth. I look forward to the next seven years.

29 September 2014

Using a content discovery platform can help you optimize and distribute your content. Follow these eight steps to make sure you pick the right partner.

18 August 2014

Well, it finally happened. Today, I took the Ice Bucket Challenge in response to several of my friends and colleagues who requested I “pack myself with ice.”  I’m excited to have this opportunity to help raise awareness for Lou Gehrig’s Disease and to donate to ALS. I’m hereby challenging the following people: The entire Taboola office – This includes all of our global offices in New York City, Pasadena, London, Tel Aviv, and Bangkok Victoria Monsul of the Wall Street Journal Our good friend, Jo Ling Kent of FOX Business …and I know this is breaking the rules but I’m also challenging Louis CK. If you’re out there and you read this, Louis, it’s time we meet for coffee or a drink. You all have 24 hours to comply and/or donate $100 to ALS Research. Good luck! UPDATE: Some Taboolars have stepped up and accepted Adam’s challenge. Our New York City […]

17 August 2014

At Taboola, we’re huge believers in talent over experience. Of course, experience has its place, but you simply can’t beat passion, the drive to succeed and god given talent. Time and again, our interns and employees fresh from college have proven that to be a fact. One such case is Roni Yahav who started at Taboola as a part-time analyst while he was working towards a degree in Computer Science and Environmental Studies. He made such a strong impression on us that we offered him to join the team as a full-time employee when he graduated. Last week, as he moved on to the next step in his career, and he shared with us how much the two years he spent with Taboola meant to him in the most creative, inspiring way. Roni asked his mother, Ilana Yahav, a world renowned artist who works with sand and her hands to […]

14 August 2014

Peanut butter is to jelly as crackers are to… CHEESE! With that obvious pairing in mind, a few snack cracker experts went on a mission to “spread” their wealth of information about cheese to the world. See what I did there? Enter “CheeseRank,” a website dedicated to all things queso. Like bacon, cheese is generally loved by most and some people even crave cheese products to the point of obsession. Mac ‘n’ cheese, fried cheese, cheese crumble… how can you go wrong with anything oozing of cheese? As CheeseRank so eloquently professes, “a world without cheese is a very dark and disturbing place.” CheeseRank is currently sharing its valuable content across the Web via Taboola. Headlines such as “The Best Thing Since the French Kiss,” “Dear Bacon, Your Move,” and “3 Things You Didn’t Know About Storing Cheese” engage users to connect with content that is both educational and… well, cheesy! CheeseRank’s content […]

4 August 2014

Seven years ago, we started Taboola, believing that there would be times when we will be overwhelmed with information. Search engines would remain efficient when we know what we are looking for, while in other times, recommendations of different types would help us curate experiences we may like but never knew existed. Our vision was and remains to build a new category, side by side to Search, called Discovery. Instead of people looking for information, have information look for people. Think of everything you could find using a search engine, and then imagine the process in reverse; we envision a world where information is personalized and recommended to you at the right place, and at the right time. Predicting what people may like and never knew existed is no easy task. We spent the first 4.5 years focusing just on cracking the code on how to recommend videos. Then, leveraging […]

29 July 2014

This week’s Taboola Think Tank kicks off with The Onion, which along with its sister site The A.V. Club, reaches more than 11 million unique visitors every month.

8 July 2014

“Native advertising” has been a buzzword for over a year, as journalists, marketers, agencies, and publishers continue to be mesmerized by its power to drive brand awareness and engagement. So, we decided to ask a couple of experts in the publishing industry for their take on native advertising.

27 May 2014

Getting your content in front of your audience starts with a content distribution plan. Use these nine tips to develop and optimize your content strategy.

10 April 2014

Each year, IWNY allows anybody to submit a panel, interview, or presentation for consideration and gives the public an opportunity to cast votes for their favorites. We’ve submitted the topic below and YOU (yes, you!) can help us “MAKE THE STAGE.”

25 March 2014

Last week, Taboola’s Israeli office became a pretty amusing place. Upon entering the office, you were greeted by a pirate, a huge pink bunny, two Snow Whites and an entire soccer team.

19 February 2014

As e-commerce rapidly becomes a booming trend in India, brands are beginning to shift their marketing efforts from traditional print and TV advertising to content marketing.

13 January 2014

Mobile is the future of technology and marketing. Make sure your content is ready with these simple content marketing tips.

2 January 2014

Last week, we announced an exciting partnership with StepLeader, a leading mobile app developer for local media, to launch in over 100 different Android and iOS publishers’ apps

5 September 2013

Starting with the early days of the web, articles featured on a publisher site were handpicked by editors

9 July 2013

We held a fantastic Taboola T

18 May 2013

I was invited to moderate a panel this week at Brightcove PLAY, an annual event with some great panelists

5 March 2013

Mr. Kriegers reported that Taboola’s personalized video recommendations have increased video traffic and revenue by 290%  within the first 3 months.

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