Televisa, the Largest Media Company in LATAM, Launches Content Discovery for the First Time
Thursday March 16th || by Taboola
We are excited to announce our new partnership with Televisa Interactive, the largest mass media company in Mexico and Hispanic America. Together, our goal is to increase revenue through sponsored content, and video as well as drive engagement through on-site personalization using high impact content recommendation.
“Taboola was the best partner for us given their emphasis on user experience and relevance, which is key to Televisa and our audience.” – Ricardo Carvajal, Digital Managing Director, Televisa
The alliance represents the first time Televisa has implemented content recommendation as part of its monetization strategy. It will utilize Taboola’s predictive algorithmic technology to serve high quality, personalized content in the form of both editorial and video recirculation to its audiences online. According to eMarketer, 65 percent of people access the internet while simultaneously watching TV in Mexico. The collaboration between Taboola and Televisa, projecting 60 million page views per month, also further illustrates Taboola’s growing global adoption in Mexico and follows a recent deal with El Universal.
“As digital media consumption continues to grow more prominent in Mexico, the need to expand our business online — beyond broadcast — is more important than ever before. Taboola was the best partner for us given their emphasis on user experience and relevance, which is key to Televisa and our audience,” said Ricardo Carvajal, Digital Managing Director of Televisa.
“Content recommendation is a new strategy for us and Taboola has helped us navigate the integration seamlessly. They also have a suite of editorial tools that we look forward to using to better inform our journalists.”
“In the battle for user attention, we could not be more thrilled to join Televisa on their journey to bring their high-quality content to consumers around the world in a personalized way.” – Adam Singolda, Founder & CEO, Taboola
Taboola acts as a search engine in reverse, analyzing hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next. Instead of expecting people to know what to search for, relevant information and content is surfaced to consumers as they browse they web, at a time when they are most likely to engage.
“Televisa is one of the most impressive media companies in the world, with creation and distribution capabilities in Mexico that extend to reach the entire Latin American population,” said Adam Singolda, founder and CEO of Taboola.
“In the battle for user attention, we could not be more thrilled to join Televisa on their journey to bring their high-quality content to consumers around the world in a personalized way.”