2/02/16
ConvertMedia Co-Founder and CEO (now Taboola’s VP of Video), Yoav Naveh, tells WIT Strategy Partner Bill Brazell that too few publishers understand how the ad partners they work with affect the publisher’s audience. It makes more sense to put aggressive ads in front of visitors from social media sites. It makes more sense to put […]
12/22/15
Taboola is officially announcing an exclusive, 3-year partnership with DIE WELT, one of Germany’s most influential, leading news sites.
Digital-first publishers may be more nimble than their traditional counterparts, but building a loyal readership from scratch can be especially difficult given the level of online competition for user attention. While social media networks have had a “flattening” effect, allowing new sites with compelling content to quickly go “viral” and reach massive new audiences, even […]
8/27/15
In a recent post, we covered the legacy of sponsored content—from advertorials in print publications to “branded entertainment” on TV—that paved the way for today’s native advertising. But despite this long history, and the fact that most of us are exposed to native advertising every day, many people still have a narrow understanding of “native” […]
7/29/15
  Last November, we published our first set of tips for publishers on how to optimize their mobile monetization efforts. Today, more than half of the traffic on Taboola’s network comes from mobile devices, and this is a reflection of the broader trend rippling throughout the digital media industry. As new data and best practices […]
7/23/15
Beyond its reputation as one of the industry’s leading buzzwords, native advertising has recently warranted serious attention and investment from technology companies and publishers alike. Over the past few weeks alone, the New York Times discussed plans to double its branded content business, Turner Broadcasting unveiled a new branded content studio for CNN and HLN, […]
6/17/15
Though it is a comparative newcomer to the advertising landscape, native advertising has come to occupy a significant portion of the conversation surrounding digital marketing.  Stellar examples of native ads in BuzzFeed and The New York Times have received a great deal of attention, and last year, John Oliver dedicated a lengthy (if cynical) segment […]
4/14/15
When I first met Bonnie Kintzer and Rich Sutton, CEO and CRO, respectively, of Reader’s Digest, it was clear that we shared a vision for connecting audiences around the globe to content they may like and never knew existed. Reader’s Digest, after all, is one of the most reliable and long-lasting publishers around. RD spends […]
9/05/13
Starting with the early days of the web, articles featured on a publisher site were handpicked by editors
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