We’re Doubling Down On Email Discovery
Thursday March 30th || by Adam Singolda
Email newsletters have long been a staple of digital marketing strategies—they are an easy and cost-effective way to engage with customers and build relationships with your target audience. EMarketer recently found that email newsletters outperform search and social.
Taboola’s vision is to connect people with information they may like and never knew existed, wherever they may be.
Today, I’m excited to share our strategic partnership with LiveIntent—world leader in the email marketing space. Together, we’re doubling down on this people-based marketing channel.
LiveIntent is the third largest logged-in environment—outside of Facebook and Google—and it reaches 170M people every month across the web, and in apps.
Part of the reason we’re so honored to work with LiveIntent, is that we have a mutual vision to focus on users first. Matt Keiser, LiveIntent’s founder and CEO, put it best:
Delivering a top notch user experience is our primary goal. Monetization is a secondary concern for our customers. – Matt Keiser, founder and CEO, LiveIntent
“Delivering a top notch user experience is our primary goal. Monetization is a secondary concern for our customers.
Publishers were not happy with the content recommendations solutions in the market. After a yearlong diligent vetting process, we learned that Taboola was the only company that had the tools and policies to deliver the performance and quality our brands demand.”
Publishers are looking to bolster their relationship with their audiences—this partnership came at the request of our publisher partners to bring the power of tailored content recommendations into the logged-in, people-based medium of email.
This is what we’ll accomplish together.
The partnership marks the first time that LiveIntent, where over 160 million people open and consume three billion newsletters a month from 1,600 top US publishers and brands, will utilize content discovery. Together, we will be able to exchange and leverage powerful anonymized data to deliver personalized communications, allowing advertisers to better engage with consumers.
The integration is an expansion of our robust Discovery platform, enforcing our strategic offering to editors, video teams, and product teams, and relevant to all platforms; including desktop, mobile, in-app and now, email.
Under the partnership, Taboola will be serving a customized user experience for email campaigns. Relevant information and content will be surfaced to consumers within emails, at a time when they are most likely to engage.
LiveIntent leverages its identity graph to equip Taboola’s customers to take full advantage of the valuable intent from Taboola’s billions of pageviews globally.
The LiveIntent graph connects the Taboola consumer intent data to LiveIntent’s mobile email inventory, just like customers do with Facebook and other premium inventory sources.
This partnership enables brand marketers using Taboola to reach their intended audiences in premium,
mobile, fraud-free inventory. This solution provides a targeted, people-based way to extend a brand’s relationship with its audience, irrespective of device.
Soon to an Inbox near you.
Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. To learn more about how Taboola can help you A/B test your site content, contact us or start your campaign today.