Taboola Case Study: Bundoo Grows Audience While Lowering Bounce Rates
Monday March 23rd || by Matt King
Last October, we featured Bundoo on Taboola’s blog as part of our Content Spotlight series, explaining how the site’s expert-written articles and smart content strategy have established Bundoo as the ultimate parenting resource on the web. As Taboola continues to work with Bundoo toward growing its online community of parents and child-care health professionals, we published a case study detailing some of the results our teams have achieved.
A few key highlights:
- Taboola generated 22 percent lower bounce rates than all competing discovery platforms.
- Taboola’s on-site “organic” recommendations generated 60,000 incremental monthly clicks on Bundoo.com.
- Bundoo has seen a 13 percent jump in new users every month since partnering with Taboola.
- With Taboola, Bundoo has significantly grown their level of audience engagement, including a 45% increase in pages-per-visit and a 70% jump in time-on-site.
You can check out the full write-up (including imagery) — along with our other case studies, data sheets, webinars, videos, and ebooks — on the Taboola resources page.
Want to learn how Taboola can help grow your site’s traffic? Contact us today.