Taboola Launches ‘Instant’ Mobile Content Recommendations for Publishers with AMP
Tuesday February 16th || by Nitzan Volman
At Taboola, our vision is to connect people with information they may like and never knew existed. Think of a search engine, but in reverse — instead of expecting people to type keywords into a search box, relevant information from across the web can find the right people at the right time.
We believe that the fast and seamless delivery of information is key to the online user experience. This mission has recently been top-of-mind for our team, as we’ve been working with Google on the Accelerated Mobile Pages (AMP) Project, an open source initiative that enables publishers to create mobile-optimized content that can load instantly everywhere.
We’re excited to announce that as a launch partner with AMP, publishers will be able to embed Taboola’s personalized content recommendations on AMP pages, driving users to relevant on-site content as well as sponsored stories from across the web.
For the full story on our announcement and ongoing collaboration with Google, check out our first official AMP page here!
And stay tuned for more news as we begin rolling out new AMP integrations in the coming weeks with partners such as The Atlantic (live example here), Business Insider, Die Welt (Axel Springer), ESI (The Independent, London Evening Standard), NDTV, and more.