The Psych Perspective: Can Video Size Affect Campaign Success?

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Is bigger really better? Do you need to be large and in charge to be top of mind? Is a huge video unit going to land you higher engagement and completion rates?

Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affecting your consumers—and whether or not they’re really ‘present’ as they hear your message.

So, how big should your video really be? Watch the video below to find out: