In our April blog post about digital video, we discussed the growing need for online video marketing and how to measure success. Once you’ve determined which metrics are the most important to quantify, the next step is to decide what type of video content would best suit your business or brand.
It’s an exciting week for the tech industry in New York City! On Monday, I took the stage at MediaPost’s OMMA Native event as part of Internet Week NY and spoke to the audience about Content Discovery and the move to a Content (#Native) Economy.
A few weeks ago, I joined Eric MacColl from Scripted for an informative webinar about content marketing and I wanted to take an opportunity to highlight some of the key takeaways for those of you that may not have been able to attend.
Each year, IWNY allows anybody to submit a panel, interview, or presentation for consideration and gives the public an opportunity to cast votes for their favorites. We’ve submitted the topic below and YOU (yes, you!) can help us “MAKE THE STAGE.”
As e-commerce rapidly becomes a booming trend in India, brands are beginning to shift their marketing efforts from traditional print and TV advertising to content marketing in the hopes of reaching consumers, driving traffic, and boosting sales.
Q1 is always the time to reflect on the previous year. Since we made some recommendations about holiday content in a blog post in November, I thought it would be interesting to review performance of all of our holiday-related content from the end of Q413.
Last week, we announced an exciting partnership with StepLeader, a leading mobile app developer for local media, to launch in over 100 different Android and iOS publishers’ apps