Not long after launching their video campaign, AM:PM shifted most of their budget to Taboola, which was delivering completion rates upward of 40%.
In the realm of video, the industry is seeing a powerful fusion between two underlying trends—outsream, in-feed formats, and programmatic delivery.
We’re excited to announce Even Traffic Allocation, giving advertisers the ability to choose how they want traffic distributed amongst their creatives.
The way publishers implement infinite scroll of articles isn’t always good user experience. Viewers need variety, relevancy, and engagement opportunities.
A content distribution workflow can almost guarantee the accuracy of your campaign. An easy to manage, monitor and track campaign will get you results.
Austria Tourism uses Taboola to increase web traffic to, and engagement with, its content so users know about travel deals to and within Austria.
Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.
Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. […]
Campaign Scheduler allows marketers to exclude or include a day, or set hours for your campaign to run during that day. Timezone targeting is also included.