Monday April 6th || by Inbar Yagur

These days, mScreen Shot 2015-04-06 at 11.53.05 AMore and more marketers are creating content that is performance-driven. Content discovery platforms like Taboola are a great way to introduce your product or service to people who would not have otherwise found it.

At Taboola, we leverage advanced mathematical algorithms to make sure that the right audience discovers your content, and help optimize your campaign for any KPI: Purchase, lead generation, subscriptions… Everything from dog food, to insurance, to laser eye surgery!

But as you know, a successful campaign starts with amazing content.

There are millions of pieces of content on our network, and we’ve learned a thing or two about what works best. Whether you’re offering financial products or a next-generation mascara, there are some golden rules about format that will help set you up for success.

We’ve created this infographic to help guide you through everything you need to create performance content that will thrive! Click the image on the right to enlarge.

Want to learn more about performance content? Join me at Taboola’s headquarters in New York City on April 16th for an in-depth workshop and some delicious coffee!

register now

Inbar Yagur

Heading up the Creative Strategy Team at Taboola, courageously defying time zones to support brand success from Australia to Seattle, and structuring Taboola best practices. I'm a rabid consumer of pop culture and politics, reciter of 90's SNL skits, mother, and a film school survivor.