Friday February 10th || by Sean Surdovel and Inbar Yagur

Valentine’s Day is just around the corner, and marketers are getting romantic for their potential customers—they’re looking for that perfect customer match.

To support your content discovery campaigns this holiday, we’ve created a guide to finding your discovery campaign soul mate—that perfect one who wants to not only read your content, but hopefully become your customer.

We’ve laid out some of the best ways you can attract them; from the crafting the perfect headline, to the perfect photo to use, all the way down to the top words that attract clicks and conversions.

Your online dating guide to the perfect user awaits.

online dating guide

In this infographic, you’ll find:

  • Tips on building an effective strategy to seduce your perfect user
  • Strategies to create the most attractive and well-performing landing page
  • The secret to picking your prettiest content picture
  • Words that entice users to engage with your content

What are you waiting for? Check out the infographic now.

Sean Surdovel

Sean Surdovel is a Content Strategist at Taboola, helping to research and define best practices and optimizing content strategy for brand and performance advertisers. In his free time, Sean is a musician, bicycling enthusiast, and avid reader of comic books.

Inbar Yagur

Inbar is the Sr. Content Strategist, Media Sales at Taboola, helping clients refine and optimize their content strategy across the network. She came to Taboola after several years as a freelance content editor and strategist, specializing in emerging businesses. She has an MFA in Film Directing from the American Film Institute Conservatory, which taught her how to tell stories and understand an audience's journey.