Of all the quantifiable statistics that describe the tick and tock of a website’s operations, bounce rate is among the most severely misunderstood.
Especially as the web goes mobile, media companies need to think strategically about monetization, every time someone loads the page.
We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.
The world of digital media is constantly evolving, and the only way for publishers to keep up is to make sure that their next piece of content or audience development campaign is more effective than the one that preceded it. Indeed, the most successful publishers don’t just find a gameplan that works and stick with […]
Publishers around the world are seeing a boom in mobile web traffic, but meeting those users’ expectations once they arrive on-site remains an ongoing challenge. Earlier this year, when Google incorporated mobile responsiveness into its search rankings (see our “Mobilegeddon” post here), the average bounce rate for audiences using smartphones was close to 60 percent. […]
Personalization has long been a topic of conversation within technology and media circles, but the intensity of that discourse has ramped up in recent years due to the rise of social media. “The users have voted by going to Facebook for their news,” said Nick Denton, the founder and CEO of Gawker Media Group. “Personalization […]
Digital-first publishers may be more nimble than their traditional counterparts, but building a loyal readership from scratch can be especially difficult given the level of online competition for user attention. While social media networks have had a “flattening” effect, allowing new sites with compelling content to quickly go “viral” and reach massive new audiences, even […]
Given today’s fragmented web, it has never been more important to understand your audience. New social media platforms and device types mean that not all users want to interact with your content in the same way. Some are there to read articles and tweet about them, others to watch videos. Catering your on-site experience to […]
Earlier this month, we hosted our latest Taboola Talks event around the theme of “Data Never Goes Out of Style.” A roomful of attendees gathered at Taboola’s global headquarters in New York City to hear from Jessica Novak, Senior Content Strategist at Refinery29, and Liz White, Head of Strategy and Development at Poshly. The discussion […]
This past March, we announced the official launch of Taboola Newsroom, a real-time optimization technology that empowers editorial teams with actionable data around what story headlines, thumbnails and placements generate the maximum engagement across desktop and mobile homepages. Provided free of charge to our publisher partners, Newsroom proved to be an invaluable resource for Refinery29, […]