With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Ford Jordan, CFO, and COO at Liftable Media. Have you seen an increase in […]
We checked in with publisher partners to see how political advertisers impact them. This interview is Sean Donlon, the National Account Manager, The Blaze.
Entering new markets with your business is a challenging move which requires a roadmap of nuanced strategies that engage your target audience, but which also preserve your brand identity. Your content marketing strategy is a key factor to unlocking new markets. Here are a few localization tips to get you going: Know Your Content If […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia (now VP of Video at Taboola). Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. […]
Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.
These trends are the reason why display ad revenue is on the decline. Audience attention spans are shrinking, and readers want more for less.
Of the variety of metrics used to gauge a site's performance, pages per session gives you a great perspective into how your site is engaging your audience.
To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.
People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn't be further from the truth.