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Every ad that runs on a site serves different goals. The advertiser’s goal is to generate sales; the publisher’s goal is to generate revenue.
2/23/16
According to ad legend David Oglivy, five times as many people are likely to read the headline of an article or advert than the content it introduces.
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.
Instead of sitting out during the busy season, digital marketing professionals use these times to double-down on your campaigns and more.
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