We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].
The Taboola creative strategy team has taken a look at landing page best practices for a Taboola user. The big news—gamification is king.
Our creative strategy team tested creatives over time to determine campaign best practices—best titles, image best practices, and much more.
It's hard to break through the noise. An understanding of the cocktail party effect will take your content distribution strategy to the next level.
To support your content discovery campaigns this Valentine's Day, we’ve created a guide to finding your discovery campaign soul mate.
Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.
As Taboola expands internationally, we’re getting more new data every day. We decided to see just how different user behavior is from geo to geo. As you build out your content campaigns, take a look at the below data for some inspiration! Negative & Positive Content What do the United States and the United Kingdom […]
Do banner ad designs, including impressive size, bright colors, animation, etc., get more clicks? In the literature, there are two main views on banner ads: The distinctiveness view: Banner ads are distinct from their surroundings, and therefore will automatically attract people’s attention. The banner blindness view: People have developed a blindness mechanism to automatically avoid […]