All Stories

Building an audience for your online publication isn’t easy. While the internet has made it easier than ever to share messages with the public, getting people to actually pay attention to those messages can be a pain point. With a seemingly infinite number of news and entertainment options available to consumers at all times, the […]
Next week, over 3,500 people — spanning marketing and PR professionals, business executives, content managers and creators — will gather in Cleveland, Ohio for Content Marketing World 2015. Hosted by Content Marketing Institute, the four-day event (Sept 8-11) attracts attendees from all industries to share best practices around how companies can use content to drive […]
8/31/15
With operations spanning Pune, Mumbai, Bangalore and Delhi, Amura is one of India’s leading digital marketing firms, with a client roster that includes many of the country’s top real estate brands. In an effort to activate the pan-India real estate market, Amura organized the first-ever Indian Realty Flash Sale (IRFS 2015), a four-day online real […]
One of the biggest challenges any content marketer faces is coming up with a way to determine whether their content is actually working. Indeed, even if your brand has produced a series of excellent stories, you’ll need to prove that they are helping your company generate sales if someone is going to give you the […]
Earlier this summer, digital marketing firm Amura organized the first-ever Indian Realty Flash Sale (IRFS), a four-day online real estate event showcasing properties across 15 cities and 50 top Indian developers. Given the time-sensitive nature of the sale, Amura teamed up with Taboola to boost its content promotion efforts, targeting niche audiences across the web […]
There’s no exact formula for publishing the perfect piece of branded content. As is the case with any creative work, you’re going to go through a period of trial and error before you find the process that works best for you, and there are going to be some hits and misses along the way. Even […]
When I worked as a business journalist, I used to have an editor who wouldn’t let me begin working on a story idea until I had first pitched an eye-catching headline to accompany the finished piece. Initially, I found this idea counter-productive, and quite frankly, infuriating. After all, how could I know what the headline […]
8/06/15
As the effectiveness of online “push” advertisements continues to wane, there is a surge of new interest around inbound marketing methods. Content has proven to be a powerful way of attracting and engaging new customers, and software companies like Hubspot are building platforms that help companies manage and optimize lead generation throughout the entire customer […]
Content marketing may be a timeless concept, but its role within the digital media ecosystem is brand new. It’s known that that blog posts, infographics, and videos are critical tools for building long-term customer relationships, but it’s also hard to connect ROI and effort. When it comes to content, purchases and transactions tend to happen […]
One of the biggest questions we hear at Taboola is how our platform is different from PPC on search and display networks. I’ve found that there’s a very simple way to approach this topic: It’s all about discovery. On search, for instance, audiences are typically looking for something in particular. By advertising through Google AdWords, […]
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