- Taboola Blog
- Case Studies
Coverfox sales rise – they set themselves apart by offering simplicity and value. Their partnership with Taboola has grown their reach.
Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.
Financial planning is a complicated undertaking for even the most money-savvy individuals. The availability of online information has made it easier for people to research a variety of investment options, insurance policies, and retirement plans, but there remains a need for resources that can help people sift through the complexity and simplify the decision-making process. Big Decisions offers easy-to-use calculator tools and educational materials which allow people to better manage their personal finances. Over the past year, the company has evolved its marketing strategy beyond traditional display channels, and invested in discovery technology to share its story with new and more highly-engaged audiences across the web. Our teams published a case study about the collaboration, which found that the bounce rate for Taboola-referred users was over 80 percent lower than similar audiences driven by display channels. By reaching users at a moment when they are already engaged with a piece […]
Our team found that Taboola outperformed search in driving new TV sales for a leading US consumer electronics company during the holidays.
Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.
Digital-first publishers may be more nimble than their traditional counterparts, but building a loyal readership from scratch can be especially difficult given the level of online competition for user attention. While social media networks have had a “flattening” effect, allowing new sites with compelling content to quickly go “viral” and reach massive new audiences, even those platforms are becoming increasingly cluttered, and many publishers are beginning to question the value of social-referred audiences. This is a challenged faced by publishers around the world, including independent digital media company Scroll, whose online destination Scroll.in has become one of the fastest-growing news sites in India. Looking to diversify its audience development efforts, Scroll teamed up with Taboola to target engaged audiences on top sites across the web, and ultimately grow their overall readership. We published a case study that features some of the key highlights from this partnership, including data around how […]
In recent years, technological advances around solar energy have lowered panel prices to a more affordable threshold, and many homeowners are beginning to consider residential installations that enable them to take control over their energy consumption. This exciting new market has attracted companies from around the world, including both existing energy utilities and disruptive startups. But marketing the panels can prove difficult as only certain types of houses and geographical locations are suitable for implementations. This summer, Taboola partnered with a solar energy company based in New Zealand to boost its customer acquisition efforts throughout the country. The collaboration targeted audiences located in the Greater Auckland Area, directed users to a landing page that gathered information about their house type, and ultimately enrolled eligible prospects to consider equipping their homes for a sustainable future. We published a case study of Taboola’s work with the company, including some of the below […]
With operations spanning Pune, Mumbai, Bangalore and Delhi, Amura is one of India’s leading digital marketing firms, with a client roster that includes many of the country’s top real estate brands. In an effort to activate the pan-India real estate market, Amura organized the first-ever Indian Realty Flash Sale (IRFS 2015), a four-day online real estate event showcasing properties across 15 cities and 50 top Indian developers. Given the time-sensitive nature of the sale, Amura teamed up with Taboola to target audiences across the web in real-time, driving probable buyers to the IRFS microsite and generating new leads for potential sales. Following the success of the campaign, our teams published a Think Tank interview with Amura’s paid media manager, along with a case study that provides an in-depth look at the collaboration. Some of the key highlights include: Taboola’s advanced targeting drove an average 10 percent boost in qualified traffic […]
As the effectiveness of online “push” advertisements continues to wane, there is a surge of new interest around inbound marketing methods. Content has proven to be a powerful way of attracting and engaging new customers, and software companies like Hubspot are building platforms that help companies manage and optimize lead generation throughout the entire customer decision process. Based in México, inbound marketing agency Grou works with clients around Latin America on incorporating these new methods into their overall marketing strategies. Following its own best practices, Grou began building out its company blog with actionable tips for marketers and insights derived from successful case studies. The company encountered limited success promoting its services across search and social channels, but after partnering with Taboola, discovery soon emerged as the most effective lead-gen channel. We recently published a case study featuring Taboola’s work with Grou, including some of the below key highlights: Discovery […]
Unlike traditional forms of advertising (e.g. billboards, banner ads), content has the unique ability to educate consumers about a new product or service through in-depth storytelling. Having experimented with an array of online promotion strategies, digital upstart Plated — which empowers foodies to cook chef-designed recipes at home — learned that content often drove the most knowledgeable and interested consumers to its website. Taboola partnered with Plated to promote its unique story on premium publisher websites around the web, matching its branded content and positive third-party media coverage with relevant audiences that were steeped in “content consumption” mode. The highly cost-effective campaign generated a significant boost in Plated’s new customer sign-ups, and we published a case study detailing the results. Key highlights include: Plated achieved a 75 percent drop in CPA (cost-per-acquisition) on Taboola through rigorous A/B testing and optimization. With Taboola, Plated generated over 1 billion impressions in January […]