Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. […]
Campaign Scheduler allows marketers to exclude or include a day, or set hours for your campaign to run during that day. Timezone targeting is also included.
When you're ready set-up your holiday Taboola campaign, know how to optimize in real-time for the biggest return on ad spend (ROAS).
Online sales growth this year is a reason to diversify your holiday media mix. Here's our creative recommendations for building the best holiday campaign.
To support a recent ‘Visit Britain’ branded content campaign targeting India, TUI turned to Taboola to drive high quality traffic and conversions.
Discovery is the channel you need to be focusing on for scale—Taboola can help you target an audience that you know will be interested in a purchase.
Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—"What's better, Taboola or Adsense?"
Taboola Creative Strategist Rachel Zalta takes a psychological dive into two types of video consumers—those goal-oriented, and those in exploration mode.