Here’s How Taboola did What Other Channels Couldn’t for Tophatter

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Tophatter’s one-of-a-kind, discovery-based shopping app offers consumers a lightning-fast and entertaining marketplace experience. The company operates live online auctions every minute of the day in a wide variety of categories.

Shoppers compete in these fleeting, 90-second auctions to win deals for jewelry, electronics, beauty and fashion discounted up to 80 percent or more.

Their technology serves shoppers a unique experience every visit and delivers a very efficient, rapid-fire marketplace. The company connects sellers to over 10 million shoppers across the globe and is based in San Francisco and Shanghai.

Tophatter’s online goal was to drive both desktop and mobile customers using a channel that would scale visitors and purchases—they wanted a higher conversion rate at a lower CPA and turned to Taboola to help.

Tophatter optimizes creative and audiences for success.

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They started testing with Taboola, adapting creatives and restructuring headlines and images to suit a content discovery audience. Their Taboola campaigns ran in France, Australia, New Zealand, Spain, and the UK after they found initial scale in the US.

“We had been experimenting with Taboola and found it to be one of the few channels that scaled for us.

Our audience is mainly women, but with Taboola’s data, we found an opportunity to target men as well. This, coupled with other targeting capabilities, drove an increase in purchases and scale like we hadn’t seen before.”
–  Zinat Hazem, Digital Marketing Manager at Tophatter.

Working with the Taboola team, Tophatter was able to discover which headline and image combinations drove more conversions, and they experimented with new audience segments in the Taboola Data Marketplace.

What’s more, Taboola’s third-party data segments showed there was an opportunity to target men as well as women, and from there, the campaigns scaled.

Taboola delivers great results and great service.

As they optimized their campaigns with the Taboola team, Tophatter achieved a 3.7% higher conversion rate than any other paid channel could deliver and 4.7% more purchases from people who came to the Tophatter site for the first time and made a purchase that same day.

The Taboola account management team helped write channel-appropriate headlines and build audience segments, and Tophatter is looking to do more with Taboola, especially in the US market.