Thursday June 1st || by Willemijn Bannenberg

The festival of creativity is expecting more visitors this year than ever before—more than 15,000 brand leaders and representatives from innovative tech companies, startups, and other creative ventures will collect in France for Cannes Lions 2017.

If you’re one of the lucky few to attend and to see some of the best minds in health, innovation, and entertainment take the stage, you’ll quickly be overwhelmed by the amount of activities you’ll be offered while walking along the Croisette.

We did a little research, and these are hands down the best parties and events to attend at Cannes Lions 2017 so far.

Ride an inflatable lobster on the beach.

Lobster, a marketplace to find and instantly license user-generated content (UGC) from social and the cloud, is bringing inflatable lobster fun to the beaches of France for Cannes.

Yes, you can really ride a giant inflatable lobster while you’re at the conference. Register for the chance here.

Listen to live music on the water.

Two of the biggest names in data and technology trends—PlaceIQ and comScore—are hosting a yacht event lineup to bring you rosé, food and late-night dancing on the water.

The events feature live music and chef-prepared appetizers. Don’t miss it.

Meet some of the most powerful minds in technology.

The organization that implements global tech standards also attracts a pretty impressive executive crowd. Stop by the IAB Tech Lab Industry Drinks event for the opportunity to get the biggest bang for your technology networking buck.

Oh, and did we mention free drinks? Register here.

Obviously, don’t miss happy hour.

The best happy hours are always from the people who specialize in connecting other people. Join Viber—the platform that connects over 800 million users every day—for one or more of their three themed happy hours to meet some of the best in the digital space.

They’ll be hosting a bubble bar on the 20th, hanging out with us for some industry chatter on the 21st, and sipping and talking sports on June 22, all at 3:30 pm.

Finally, meet the next biggest thing on the web.

cannes lions

Innovation in the digital space is buzzing with chatter about some really interesting and challenging concepts—things like fake news, brand safety, and the future of digital advertising.

We’ll be discussing these topics with the best of the industry, broadcasting live with Cheddar straight from our cabana #14, to talk about the most innovative products, technologies and services transforming our lives—including how we’ve recently brought the social experience to the open web. Bye walled gardens, hello discovery.

Cool off with a glass of frozé (aka frozen rosé) when you come to the Taboola Happy Hour, or with some canapés and cocktails when you join us and Viber. Register here.

We’ll also be at the CMO clubhouse, talking about how you can keep your brand safe on the web. Marketing executives register for that here.

Bottom line—this year, Cannes is going to be a blast, and a thriving hub for discussion around some of the most important topics for brands, publishers, creatives and web users today. Don’t miss the chance to be a part of the conversation, and have some big fun along the way.

Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. To learn more about how Taboola can help you, contact us or start your campaign today.

Willemijn Bannenberg

Field marketing manager Europe at Taboola, leading Taboola's European marketing efforts and helping the business scale into new markets. Passionate about Tech, Travel and Running. Tweet me @WBannenberg.