Online sales growth this year is a reason to diversify your holiday media mix. Here's our creative recommendations for building the best holiday campaign.
Announcing Taboola Trends—a data tool for marketers that provides up-to-date trends so they can create successful campaigns for their brand in real-time.
We ran A/B tests across hundreds of campaigns for insight into how to structure your campaigns for the most post-click engagement. Here's what we found.
We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].
It's hard to break through the noise. An understanding of the cocktail party effect will take your content distribution strategy to the next level.
As Taboola expands internationally, we’re getting more new data every day. We decided to see just how different user behavior is from geo to geo. As you build out your content campaigns, take a look at the below data for some inspiration! Negative & Positive Content What do the United States and the United Kingdom […]
Do banner ad designs, including impressive size, bright colors, animation, etc., get more clicks? In the literature, there are two main views on banner ads: The distinctiveness view: Banner ads are distinct from their surroundings, and therefore will automatically attract people’s attention. The banner blindness view: People have developed a blindness mechanism to automatically avoid […]