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These are some tactics that Taboola publisher partners use to boost their on-site monetization, while sustaining a strong user experience (UX).
12/12/17
In the realm of video, the industry is seeing a powerful fusion between two underlying trends—outsream, in-feed formats, and programmatic delivery.
9/13/17
Videos supplement the user experience, rather than disrupt it—native video has many benefits for the exhausted playbook of in-stream.
6/19/17
Below is our step-by-step guide to getting your content discovery campaign up and running in a matter of minutes, and ensuring it's successful.
3/08/17
Support of women in tech spurred the creation of Taboola Breet, an internal community that discusses issues around diversity and inclusion.
10/24/16
The article below originally appeared in Masterclassing on October 24, 2016.  The online video market is booming: According to eMarketer, brands are on track to double the amount of money they spend on digital video promotion by 2019. As consumers spend more time on their phones and laptops, brand advertising dollars are shifting from TV accordingly […]
In recent years, content discovery has powered successful marketing campaigns for companies of all sizes, driving a variety of goals throughout the customer funnel for both emerging and established brands, from awareness to consideration to purchase. But launching your first campaign on the world’s largest discovery platform can also involve a learning curve. Below are […]
5/31/16
Financial planning is a complicated undertaking for even the most money-savvy individuals. The availability of online information has made it easier for people to research a variety of investment options, insurance policies, and retirement plans, but there remains a need for resources that can help people sift through the complexity and simplify the decision-making process. […]
5/09/16
The company crafted a user acquisition strategy that effectively spread the word about its new marketplace and enrolled new buyers and sellers.
How are the world’s leading brands are thinking about content marketing? we hosted a roundtable; “Getting Your Brand Discovered.”
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