All Stories
7 February 2018
Taboola created a custom audience segment for Mack Weldon. Campaigns targeting this audience had a 39% higher CVR—and it didn’t stop there.
Mike Gifis
Mike Gifis leads middle-market new business development at Taboola, the world's largest and most innovative content recommendation network, which powers native advertising on thousands of premium publishers, including Bloomberg, Insider, CBSi and many others. As an expert in digital marketing, brand equity development, customer acquisition and ecommerce, Mike works with brands, agencies and publishers to help identify and execute strategic partnerships. Mike previously led enterprise sales in New England, at CareerBuilder, and attended Skidmore College.